SOCIAL MEDIA POSTS THAT . . . ROCKING THE SOCIAL MEDIA MARKETING

ROCKING THE SOCIAL MEDIA MARKETING

Social Media Marketing is key to growing a Digital Audience. The keys however are to keep the audience informed entertained, engaged and hopefully sharing. What is the BEST WAY to do this?

POSTS THAT POP!

The Rules are short but sweet!

POSTS THAT POP RULES TO FOLLOW• Set Up Permissions Carefully and Thoroughly• Remember Your Brand• Stick to your Company Mission Statement• Change It Up - Don’t use the same type (Memes, Videos or Text

Posts, etc.) for every post consecutively.• Review, Evaluate and Factor In the Platform Measures - Look

at the background Insights and see what days, times and post types are getting the most Audience Engagement.

• Be Open to Trying New Strategies- Just because something did not work the first time one way does not mean it is not a good idea. Remember the Goal, in the end is to Drive Action ( to increase traffic to your website, to encourage a purchase, to visit your store, etc.) .

DOs

POSTS THAT POP RULES TO FOLLOW

• TRIPLE CHECK the GRAMMAR and SPELLING!• Use Hashtags Wisely- Check out #Hashtagology 101 for some guidance.• Jump On the Bandwagon – Watch for Global Posts that go Viral and take

advantage of them – use them. • Nostalgia, Local Area, Charity Work and Community Outreach Always

Engages – Striking a cord with the audience’s feelings increases the activity of sharing and engagement.

• Put Fires Out Quick! – Address any Spam, Bullying, Negative Comments quickly. Warn-Block Bullies. Publicly Acknowledge (or have the customer do it) any customer feedback – GOOD and BAD quickly with GREAT customer service.

• Use Good (Purchased or FREE) Stock Images AND Create Custom Text!

• Follow and Like – Follow and like back people, organizations and pages that follow/like your social media pages. Don’t forget to be proactive and follow pages your industry field or target audience market.

DOs - cont’d

POSTS THAT POP RULES TO FOLLOW

• Don’t Just Post! – Think it through first!!!• Don’t Duplicate Posts Frequently–It turns off the audience.• Don’t Post Videos over 3 Minutes – Videos should be chosen

carefully. Watch to the end. Check the Sponsor Tag to make sure it is not a competitor. Unless it is very special limit the time to under 3 minutes.

• Don’t Post Anything Controversial– Religion, Politics, Racial Issues, Sex, Bad Language are all problems. Advise staying away from them.

• Don’t Over-Sell - Specials and Discount posts once and awhile are okay. But if it becomes a shopping channel, people will bail!

• Don’t Get Too Cutesy – Limit the kitten images and kid videos. • Don’t “Borrow” Images – Copyright Violations can cost Bucks!• Don’t Copy or Use Text Without Permission or Attribution -

It’s called Plagiarism!

DONTs

Get Comfortable with the Backend Dashboards and LEARN the Permissions!

And Remember They ALWAYS Change!

Learn the Social Media Platforms and their Back-End Dashboards.

When in Doubt…Seek “HELP” out!

The HELP Pages are there for a reason.

Now Let’s Post! And get our Social Media Marketing popping!

Cool Social Media Leaders and Articles to Check Out

Social Media Examiner

Tyra Burton

Neil Patel

Erik Qualman

10 Great Social Media Marketing Thought Leaders to Follow on Twitter

Remember through a little preparation and some creative inspiration Social Media Marketing can POP for your business!

“ We don’t have a choice on whether we DO social media, the question is how well we DO it.” Erik Qualman

Know you need Social Media or Internet Marketing for your business but have no idea where to begin. Let our expert team show you how. We offer a host of Digital Marketing Services to meet your business’s needs:

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