social media on the edge
TRANSCRIPT
Social Media On the Edge
Understanding Social Media for your business
How will your message fit into social media?
Marketing your Message
Free tools to use to promote your message
Social Media
The Big Three
1.15 billion Facebook users
699 million daily Facebook users
128 million daily Facebook users in the US
Facebook Pages
Facebook Pages
Post about new products Ask questions Post links to relevant articles in your field Promotions or events
What to Post About
Keep your message short Add images Post videos Keep a conversational tone Be funny, be edgy Engage users Stay local Know who your users are Post at least 1-2 times per week
Tips for Facebook Posts
Examples of Facebook posts
500 million Twitter users
200 million daily Twitter users
Twitter for Business
Twitter for Business
New products Existing products News related to your industry Upcoming events at your business Upcoming events in your community A simple “hello, how are you today?” Talking about relevant sports, TV shows,
food, things you like
What to Tweet About
Tweet how you are doing as a business Talk about any giveaways Discounts
Be conversational Be emotional Use humor Ask questions Talk about your opinions Stay in the moment
Tips for Twitter Tweets
Examples of Tweets
70 million Pinterest users
80% are female users
Pinterest for Business
Pinterest for Business
Images of New products Images of special programs/ events Other information pages
What to Pin
Examples of Pins
Keep your messages short and sweet Keep your postings in the moment
Tips and Tricks
Keep a conversational tone Be funny, be edgy Engage users Stay local
Creating a Successful post
Write back to those who comment to you
Comments
Follow your community members and your competition
Follow relevant types of corporate businesses and brands
Who to Follow
Listen and read what others are saying Research online social media trends Stay active Practice Remember your goals!
Do your homework
Who are you advertising to
Creating posts of substance in order to keep the conversation going around your business or brand
Keep Your Goal in Mind
Instagram Google+ Foursquare LinkedIn Flickr Youtube
Other Social Media Outlets