listening for sales opportunities - using social media to get and keep your competitive edge in...
TRANSCRIPT
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8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business
1/5
Listening for
Sales Opportunities
Brought to you by Dean Holmes LIVE and Jigsaw
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8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business
2/5
Summary pageAfter a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarely
do you get actionable advice on how to leverage current technology to win sales and beat the competition.
Lets face it, the sales and marketing professions have changed over the last several years. No longer is it simply
about building relationships by listening to the customer. There is too much competition and distraction in the
world to rely on relationship building alone. You also have to add value and demonstrate your relevance withevery prospect or client interaction.
This article is about how you can make the most of each and every business opportunity. By incorporating
technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying
the long-term relationships and repeat business that is every business persons goal.
How do you go about doing this though?Its not that dicult. This guide will show you what tools to look for and how to use them.
So what is a Listening Dashboard?
of the format or the source. You dont have to do anything except set it up and tell it what to bring you.
The Listening Dashboard is a web-based tool that allows you to stay on top of your prospects business, industry
setup within minutes.
By using the Listening Dashboard regularly, you will be out in front of the competition, and you will know more
about your prospects and their perspective on business. It will make you look sharp when talking with
prospects and meeting new customers.
What will you get out of a Listening Dashboard?- Uncover new sales leads whenever people talk about keywords related to your brand
- Look at new blog posts across 1000s of inuential industry leaders in minutes
- Look at Delicious stories that share intelligence
and customers- Watch for Digg stories that are within your brand keywords tond new content
- Connect LinkedIn with Netvibes and watch for leads around your brand
- Use Twitter tond leads based on keywords you set and engage with prospects
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
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8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business
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How do you set up a Listening Dashboard?With just two simple steps your personalized Listening Dashboard can be created.
Step One
http://alltop.comand search for additional feeds like http://bizjournals.alltop.com
http://listorious.com to search for people who are inuential on the keyword for your business
Step Twohttp://netvibes.com
http://www.vimeo.com/2015594
http://www.vimeo.com/10719873
http://www.vimeo.com/9673477
http://www.vimeo.com/netvibesfor an overview
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.3
Here is a snapshot of a Sales Dashboard.
Here is a snapshot of a web search by keyword to stay on top of information
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8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business
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Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
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Here is another snapshot of how to nd content to share with prospects
Using the Listening DashboardSo exactly how do you use this information to speed your time to market intelligence? Heres how:
prospects industry
answer questions
prospects business
Listening Leads to Sales SuccessSuccess in business comes when you have an unyielding desire to provide value at every touch point in the
prospect and customer relationship. It does not come from those powerful closing lines or cheesy closing
questions you get from sales and marketing seminars.
Todays technology and the access to information instantly can be your competitive advantage as well. When
you create your next sales plan, use your new Listening Dashboard. You too, willnd that the quality and speed
of information gathering and insight building will be the most important component to establishing trust and
credibility with a prospect or new client.
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8/7/2019 Listening for Sales Opportunities - Using Social Media to Get and Keep Your Competitive Edge in Business
5/5
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.5
Need Help Creating Your Own Listening Dashboard?Email us to request a Listening Dashboard template.
About Dean Holmes Live
Dean Holmes Live creates Social and Community strategies that have far reaching a
ects on brands, both bigand small. For years, we have been preparing thoughts, ideas and technology framework to aord clients thethought leadership needed to bring their organizations into a Social and Online environment.Contact us now
About JigsawJigsaw is the worlds largest database of up-to-date, downloadable and complete contact and companyinformation. We help companies increase eectiveness of their lead generation eorts, improving productivityand reducing sales cycle.Contact us now
Contact Us:Dean Holmes LIVE!
Tel: 757-301-1814deanholmes.me | [email protected]
Jigsaw
777 Mariners Island Blvd., Suite 400
San Mateo, CA 94404Tel: 650.235.8400www.jigsaw.com | enterprise.jigsaw.com
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.5
Want to Learn More About Listening for Sales Opportunities?Attend the on-demand webinar.
Need Help Creating Your Own Listening Dashboard?
Email us to request a Listening Dashboard template.
About Dean Holmes LiveDean Holmes Live creates Social and Community strategies that have far reaching aects on brands, both bigand small. For years, we have been preparing thoughts, ideas and technology framework to aord clients thethought leadership needed to bring their organizations into a Social and Online environment.Contact us now
About JigsawJigsaw is the worlds largest database of up-to-date, downloadable and complete contact and company
information. We help companies increase eectiveness of their lead generation eorts, improving productivityand reducing sales cycle.Contact us now
Contact Us:Dean Holmes LIVE!
Tel: 757-301-1814deanholmes.me | [email protected]
Jigsaw
777 Mariners Island Blvd., Suite 400
San Mateo, CA 94404Tel: 650.235.8400www.jigsaw.com | enterprise.jigsaw.com
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.4
Here is another snapshot of how to nd content to share with prospects
Using the Listening DashboardSo exactly how do you use this information to speed your time to market intelligence? Heres how:
prospects industry
answer questions
prospects business
Listening Leads to Sales SuccessSuccess in business comes when you have an unyielding desire to provide value at every touch point in theprospect and customer relationship. It does not come from those powerful closing lines or cheesy closing
questions you get from sales and marketing seminars.
Todays technology and the access to information instantly can be your competitive advantage as well. Whenyou create your next sales plan, use your new Listening Dashboard. You too, willnd that the quality and speedof information gathering and insight building will be the most important component to establishing trust andcredibility with a prospect or new client.
How do you set up a Listening Dashboard?With just two simple steps your personalized Listening Dashboard can be created.
Step One
http://alltop.com and search for additional feeds like http://bizjournals.alltop.com
http://listorious.com to search for people who are inuential on the keyword for your business
Step Twohttp://netvibes.com
http://www.vimeo.com/2015594http://www.vimeo.com/10719873http://www.vimeo.com/9673477
http://www.vimeo.com/netvibes for an overview
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.3
Here is a snapshot of a Sales Dashboard.
Here is a snapshot of a web search by keyword to stay on top of information
Summary pageAfter a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarelydo you get actionable advice on how to leverage current technology to win sales and beat the competition.
Lets face it, the sales and marketing professions have changed over the last several years. No longer is it simplyabout building relationships by listening to the customer. There is too much competition and distraction in the
world to rely on relationship building alone. You also have to add value and demonstrate your relevance withevery prospect or client interaction.
This article is about how you can make the most of each and every business opportunity. By incorporatingtechnology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoyingthe long-term relationships and repeat business that is every business persons goal.
How do you go about doing this though?Its not that dicult. This guide will show you what tools to look for and how to use them.
So what is a Listening Dashboard?
of the format or the source. You dont have to do anything except set it up and tell it what to bring you.
The Listening Dashboard is a web-based tool that allows you to stay on top of your prospects business, industrysetup within minutes.
By using the Listening Dashboard regularly, you will be out in front of the competition, and you will know moreabout your prospects and their perspective on business. It will make you look sharp when talking withprospects and meeting new customers.
What will you get out of a Listening Dashboard?- Uncover new sales leads whenever people talk about keywords related to your brand
- Look at new blog posts across 1000s of inuential industry leaders in minutes
- Look at Delicious stories that share intelligence
and customers- Watch for Digg stories that are within your brand keywords tond new content
- Connect LinkedIn with Netvibes and watch for leads around your brand- Use Twitter tond leads based on keywords you set and engage with prospects
Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
P.2
Listening for
Sales Opportunities
Brought to you by Dean Holmes LIVE and Jigsaw
mailto:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://deanholmes.me/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://enterprise.jigsaw.com/http://deanholmes.me/http://enterprise.jigsaw.com/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlmailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://deanholmes.me/http://enterprise.jigsaw.com/http://info.jigsaw.com/WP_contactme.htmlhttp://info.jigsaw.com/WP_contactme.htmlmailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://deanholmes.me/http://enterprise.jigsaw.com/mailto:[email protected]:[email protected]://info.jigsaw.com/WP_contactme.htmlhttp://enterprise.jigsaw.com/http://deanholmes.me/