social media marketing: why your business should be using it

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Social Media Marketing: Why YourBusiness Should Be Using ItBY: NETWORK AND FINANCE | DATE: 2015/03/20 | CATEGORIES: SOCIAL MEDIA

Everyone has heard of Facebook, Twitter, LinkedIn, and Google+. What do allof these internet media platforms have in common? They are all being usedby businesses to connect with their customers and drive revenue. Mediabistro,a leading services provider for businesses found that 73% of small businessesare utilizing the various internet media platforms to reach out to theircustomer base.

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It is evident that marketing is an important tool that every small businessshould be using.

Importance of Social Media

The reason has become a staple in the marketing strategies of smallbusinesses is its cost-effectives, the speed at which it can reach targetedaudiences, and its ability to generate sales.

Here’s some more detail:

Social Media is Effective and Low-Cost – According to Forbes; a whopping94% of businesses are using media. 85% of these business have statedthat internet has provided them with far more exposure. It’s a great way todrive traffic to your web site.Provides More effective Branding – Socialmediatoday says that 83% ofcustomers prefer using Facebook and 53% prefer Twitter to connect withtheir favorite brands. Additionally, 46% of online users rely on social whenmaking purchasing decisions and 50% of shoppers made purchases basedon suggestions from media sites.Makes Customer Acquisition Easier – More than half of the world’s

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Makes Customer Acquisition Easier – More than half of the world’spopulation is using Facebook, which makes the chances of gaining a largercustomer base much higher than before. According to eMarketer, there areabout 1.74 billion people who use Facebook.Social Media Facilitates Direct Customer Interaction – Small businesses arenow engaging with customers like never before. Socialmediatoday tells usthat 53% of marketers are using two-way conversation and engagementtool.Social Media Marketing Generates More Leads and Sales – In a study byHubSpot, it was discovered that nearly doubled the amount of marketingleads than any other marketing method. Lead-close-rate was found to be100% with internet media. Social marketing makes a huge impact when itcomes to increasing sales and driving revenue.

Small businesses plan to invest more in social media

As a result of the increased awareness of the benefits of marketing, a largenumber of small businesses have decided to increase the time and moneythey spend on using twitter. The organizations that share useful content haveseen a marked improvement in their operations. According to a study bytoday, 21% of small business marketers are spending an hour or more per dayon Facebook and twitter. 58% of small businesses spend at least 10 minuteson per day.

It is clear that social media marketing is an exceedingly effective way to buildon your customer base and gain more exposure for your brand. If yourbusiness has not yet began to take advantage of marketing, you could bemissing out on the many opportunities it can provide for your business. Getstarted on building your media presence today.

By John Barney

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