why should marketers learn code and why should software developers understand marketing?
DESCRIPTION
My presentation at DevFest Women İstanbul March 2, Bahcesehir University. ''Why should marketers learn code and why should software developers understand marketing? ''TRANSCRIPT
Hello.
I’m Sevnur Malik.
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A Marketing Woman. pazarz.com
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Foodie.
Learning Code.
<a href="caycek.com">caycek.com</a>
<a href="yesinler.net">yesinler.net</a>
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My Story.
Why Should Marketers Learn Coding?
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Why should software developers understand marketing?
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And.. Why should software developers understand marketing?
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Marketing, funny?
http://www.youtube.com/watch?v=J61dCTWzgCk
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You are hero.. When the product is hero...
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Internet Marketing is different
‘Technical Marketing’
or
Growth Hacking
or
??
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Hiring! ‘Technical Marketer’
IDC Releases Chief Marketing Officer Top 10 Predictions
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But Why?
algorithms instead of catchy jingles
optimization instead of grand openings
data instead of instinct
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Database and SQL
Web Development
Web Technology
Web Design & UX
Analytics
Which skills?
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Need Examples?
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Art Copy Code
http://www.youtube.com/watch?v=PmO3knh99Lo
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code.org
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Personas
Offers
Measure
Marketing is
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Who is?
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Where?
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What need?
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Offers
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Constantly measure
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