why inbound marketing should matter to universities
DESCRIPTION
Inbound Marketing methods aren’t currently the norm among Ontario universities. This presentation highlights the various benefits that a marketing team can see if they put Inbound Marketing into practice. Ask yourself, where are your students learning about their future schools? You're going to need to target the online environment, social media channels and create content that's relevant to your future students.TRANSCRIPT
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Why Inbound Marketing should matter to Universities & Colleges
a toronto-based Inbound Marketing Agency
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Fact #1: ¡ Marketing is no longer the static, one-way
approach of the 40s to the 80s, but most institutions are still mired in the past.
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source: Sappi
40% of direct mail isn’t even opened
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Buy early, build forever ¡ While paying for clicks (PPC), it’s important to
build links to other related sites.
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Read other sites’ blogs
¡ Discover the concerns of your future students
¡ Take part in the global online community
¡ Make comments & be interested
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¡ YouTube is 2nd to Google for search engines
¡ Your future students are definitely searching
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¡ Tumblr can promote your institution with pictures
¡ Users can generate their own content
¡ Social Media contests attract attention
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Your website is your Inbound Marketing engine ¡ Make sure you’re ready to track your visitors
¡ Make sure you have something to offer like:
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Read the whole article here.
Our mission is to help companies achieve their marketing objectives through inbound marketing, social media and search engine marketing. We are here to help Canadian companies to save up to 61% on their marketing budgets by implementing the new way of marketing.
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