social media marketing summer2013
DESCRIPTION
TRANSCRIPT
Social Media MarketingJaleh Fazelian and Lauren ToddWashington University Libraries
TwitterBuilding relationships 140 characters at a time
Share content in your own voice
Be useful and helpful
Build Relationships
#WUSTL #WASHU #STL
The importance of hashtags and links
When are your followers online?
How many times a day should you tweet?
Timing and Frequency
Facebook500 million users can’t be hard to reach – right?
Forever Changing
“New Infographic: A Day In The Life Of The Internet – Stephen’s Lighthouse”, n.d. Online. Internet. 14 Jul. 2013. . Available: http://stephenslighthouse.com/2013/05/23/infographic-a-day-in-the-life-of-the-internet/.
Creating a Marketing Plan Define your ideal audience. Find your ideal audience inside
Facebook. Purchase Facebook Advertisements. Define key marketing goals.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
Rules for Successful Facebook Pages Be deliberate, and manage expectations. Focus on smart branding. Create fresh content. Give your Page a human touch. Engage in two-way dialogue. Encourage fan-to-fan conversations. Make word-of-mouth advocacy easy. Create consistent calls to action. Monitor, measure, and track.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
WUSTL Libraries Facebook
How we make it work Assembled team and assigned post
days. Highlighted key areas and series. Meet quarterly to discuss problems.
Tips Schedules posts throughout
the day. Include pictures and videos. Engage with other local entities.
Other WUSTL Facebook Pages & News. Local News Library Love
Develop posting tip-sheet. Invite new users to the page.
Marketing Issues Increasing awareness to new students Don’t have budget for ads. Newsfeed visibility. Trouble getting Likes.
Slowing increasing, constant work. Aim for 1000 by the end of the year.
Some Statistics 3rd most popular networking site In the top 5 sites on the internet for
generating traffic Doubled in users and traffic since May
2012 Almost 80% of users are women
Why do people use Pinterest? Entertainment Inspiration Keep track of things to buy/trends Connect with people
We are a university. We don’t do DIY & recipes.So, what do I post?
Be inspirational!
Be Local
Use the content you already have to your advantage
Other Social Media
Instagram Available on iPhone and Android (some) Price: Free Used to be exclusively pictures, but
added videos in response to Vine. Owned by Facebook Videos up to 15 seconds Share instantly with Twitter, Facebook,
Google+, Email
Vine Available on iPhone and Android Price: Free Owned by Twitter Videos up to six seconds Share instantly with Twitter,
Facebook, Google+, Email
Foursquare Available on iPhone and Android Price: Free “Check in” to locations and earn
points/badges. Share pictures, tips, etc. Unlock location specials.
Flickr Store, sort, search and
share photos online. Organize and tag photos so
others can search and download.
Join groups.
Marketing Tips for Newbies Start slow--- concentrate on one or two
social media outlets then build on it. Develop a marketing plan. Consider your audience. Brainstorm problems and opportunities. Make it a part of your day
Rock Social Media in 30 minutes a day. Meet with other Social Media Locals
St. Louis Social Media Club
What’s your plan? Audience Objective Plan Role Measures Concerns/Limitations
Bibliography King, Cindy. “17 Twitter Marketing Tips from the Pros” (
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012.
Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?” http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for-marketers Accessed July 20, 2013.
Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social-media/pinteresting-20-stats/ Accessed July 20, 2013.