Social Media Marketing Guide

for Home Businesses

© DrumUp -http://drumup.io/

Benefits of Social Media Marketing for Home Businesses

• Promote yourself and your services.• Increase conversion rates.• Undertake brand building.• Reach a wide range of audience.

© DrumUp -http://drumup.io/

© DrumUp -http://drumup.io/

Let’s Get Started!

• Use age, gender, hobbies, profession etc. as criteria to categorize the target audience.

• Identify social networks that are most frequently visited by them.

• Build the profile of your company on those social networks so as to reach out to your target audience.

© DrumUp -http://drumup.io/

Step 1: Identifying Target Audience

• Try and create content that will be of interest to your audience and post regularly.

• Make use of content scheduling and discovery tools. This will guarantee that posts are relevant to your core business.

• The time of posting the content is very important. Your posts must go out at the right time to make an impact.

© DrumUp -http://drumup.io/

Step 2: Create Customized Content

• Post a variety of content including memes, infographics, images and videos.

• It will help in building the brand’s message.

• Creative content has a greater impact and higher recall value among followers.

© DrumUp -http://drumup.io/

Step 3: Embrace Creativity

• Share the posts of others and respond to some posts. This way others will also share/comment/like your posts.

• Keep a track of different conversations which might be relevant to your business.

• When you contribute, consumers feel valued.

© DrumUp -http://drumup.io/

Step 4: Be Proactive

• Promote special deals, sales and offers on your company’s social media profiles.

• Post links of such offers on your website. It will help boost visitor traffic.

• Your consumers will also stay updated about all promotions through various social media pages.

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Step 5: Share Incentives

Step 6: Track & Evaluate

• Establish goals that promise quantifiable results.

• Track and assess the outcome of all the time invested in social media.

• Make use of the analytical data for improving the existing social media strategy.

© DrumUp -http://drumup.io/

© DrumUp -http://drumup.io/

Want to learn more about social media marketing for your home business?

Check out our Blog!

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