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MilitaryByOwner.com Advertising, Inc. 2012 Media Kit

Subject to change. Rev 03/12

WELCOME / LOCAL BUSINESSES / NATIONAL BUSINESSES / HOME ADVERTISING / E-NEWSLETTER / CONTACT US

Advertising Homes For Sale or Rent Near US Military Bases

Succeed with Your Military Network




MILITARYBYOWNER.COM is focused on the home advertising needs of military families. Whether looking to buy, rent, or sell a home, MilitaryByOwner.com is a low-cost, effective way for military families to ease the stress of moving every two to three years. WHY USE MILITARYBYOWNER.COM? Consistent growth for over 12 years, harnessing the power of the internet, and a team made up of people who live the military life - we understand this niche market. WHO USES MILITARYBYOWNER.COM? Our home advertisers are made up of by-owner sellers, property managers and real estate agents. Local and National Businesses may also advertise to promote their services to our military family. 2011 OVERVIEW Over 5 Million Visits

Let MilitaryByOwner.com

help you reach the thousands of military families

relocating throughout the US!




MilitaryByOwner.com 2011 Website Traffic

Home Ads

39,200+

Unique Visitors

1,957,588

E-Newsletter Subscribers

70,000+

Business Advertisers

400+

Facebook Fans

6,200+




FEATURES PRIORITY ADVERTISEMENTS highlight your business on the military base page of your choice Run for 12 months Priority Ads rotate to the main base page with others in like category Link to your website Easily renewable Main Photo, Logo, Designations Includes Directory Advertisement Ad featured on PCS-Lodging.com

DIRECTORY ADVERTISEMENTS provide detailed information for your business Run for six (6) months Link to Directory of Advertisers

on base pages Link to your website Easily renewable Main Photo, Logo, Designations

Business Advertisements are easily created from your home or office. Business Advertisements do not include any home advertisements.

Local Business Advertising

Perfect for those businesses wanting to introduce incoming military families to their services on

a specific base page

Ad Type Total Cost PRIORITY ADVERTISEMENT $325 *Runs for 12 months DIRECTORY ADVERTISEMENT $105 *Runs for 6 months

Business Advertising Contact Andrea Ayres, Business Advertising Manager Email: [email protected]

http://www.pcs-lodging.com/

mailto:[email protected]?subject=Banner%20Advertising




Local Business Advertising Priority Advertisement

Locations

Priority Advertisement rotated on Base Page. Includes photo, contact information, website link

Priority Advertisement includes a Directory Page advertisement

Your Priority Advertisement on MilitaryByOwner.com includes a free business ad on our sister-site, www.PCS-Lodging.com!

Also rotates on the Home Detail page and the Base

Information page

Priority Advertisements found on:

Base Home Listing page (rotated)

Home Detail Page (rotated)

Base Information page (rotated)

PCS-lodging website (rotated)

Directory Business Advertising page

http://www.pcs-lodging.com/




Local Business Advertising Directory Advertisement

Locations

Advertisement rotates on Directory Page

Directory Page Link

Directory Advertisement links found on: Base Home Listing page Home Detail Page Base Information page PCS-lodging website Directory Business Advertising page (full ad)

“We sold our home in 8 days, in a depressed market for more than our asking price to a MBO buyer. We advertised on other FSBO sites and had zero hits from them. Conversely, we had 299 hits on MBO, several families in our home, several scheduled and ultimately sold our home to a MBO buyer. UR my

hero!.”

-Bob, Northern VA




FEATURES Key advertising reaching thousands

of online visitors Nationally market your company to

the target military audience Customized plan to work with your

budget

Banner Advertising

Ideal for the advertiser wanting national exposure

throughout our site.

Ad Type Ad Size Wide Skyscraper 160 x 600 Med. Rectangle 300 x 250 Leaderboard 728 x 90 Call us to personalize your campaign

We can customize a package for your company. Our pricing is based on impressions, CPM. Call us today to start advertising to your target market.

“We just rented to our third set of tenants, in 7 years, thru MBO. This site has been amazing. If we didn't have this, might have lost our house instead of being able to keep it and weather the current

down market~ Thanks!”

Melissa, Walter Reed NMC

View Banner Advertising Specs and Policies

Banner Advertising Opportunities:

MilitaryByOwner.com

MilitaryByOwner e-newsletter

PCS-lodging.com

MBO blog

Mac Dill Happenings blog

Quantico Live blog




Banner Advertising MilitaryByOwner.com

Locations

728 x 90

300 x 250

1160 X 600

728x90

Base Information Page

Base Home Listing Page

Home Detail Page




300x250

1 6 0 X 6 0 0

Banner Advertising Sample Locations

s

1 6 0 X 6 0 0

1 6 0 X 6 0 0




General Information: SWF file with Backup GIF/JPG Include linking URL Maximum:18FPS, Maximum looping 4 loops Audio ads not available Tracking elements

Can be third party served Third party click tracking is accepted

Reporting metrics Ad Impressions Clicks and CTR

Creative Submission All ads must be submitted to MilitaryByOwner Advertising for approval Creatives must be received no later than 3 days before campaign flight

Inadmissible Advertising Pop-ups and Pop-unders Floating layers Ads that contain fraudulent, deceptive or misleading statements or illustrations Ads that are overly competitive or that refer abusively to the goods or services of others

Ad Specifications

Ad type Unit File Types Max File Size

Flash JPG/GIF Max Animation

Location (subject to

change)

Wide Skyscraper

160 x 600 SWF/JPG/GIF 50KB 30KB 15 seconds Base Home Listing Page Blogs Newsletter

Leaderboard 728x90 SWF/JPG/GIF 50KB 30KB 15 seconds Home Page Base info page Detail page

Medium Rectangle

300 x 250 SWF/JPG/GIF 50KB 30KB 15 seconds Blogs Newsletter




Home Advertising Package Details

FEATURES Home Tour Plus 180 days of advertising 1200 characters for description Yard signs 10 photos Only package offered that includes thumb-

nail photos on base results page Virtual Tour link Higher placement on results page

Home Tour 90 days of advertising 1200 characters for description Five (5) photos Virtual Tour Link

Basic 45 days of advertising 1200 characters for description

Click here for sample Ad Packages

Ad Type Total Cost/Duration*

Home Tour Plus $79.95/180 days Home Tour $49.95/90 days Basic $14.95/45 days

*Ads run until sold, rented, removed or reaches expiration date, whichever comes first

All packages include 24/7 editing and easy advertisement renewal. Change the status of your home at no additional charge: ex. “For Sale” to “For Sale or For Rent.” Home Ad appears on up to three (3) MilitaryByOwner.com Base Pages of your choice. Home Tour and Basic Advertisements can be upgraded while your ad is active for the price difference be-tween packages. Map feature to pinpoint the location of your home, community information, local base Information, and Base Allowance for Housing (BAH) Calculator. On-line help is available M-F, 9am-9pm EST for immediate assistance.

“Thank you AGAIN MBO for helping me find great tenants quickly! Love it!!!! “

Meredith, Stafford, VA




Home Advertising Ad packages

“You did it again! My home in NC has a new family. Thank you for providing a way to let military families know there are military friendly landlords who welcome and care about them. God Bless the Military Family!”

M.G. New River MCAS




E-Newsletter and Blog Advertising

FEATURES Reaches over 70,000 subscribers

monthly, with a rapidly increasing subscriber base Informative articles that benefit and inform our military members with an opportunity to highlight your business or regional area Successful open rate Unique opportunity to continue

reaching our previous customers

Cost and Benefits:

Photo or Logo spot

Contact information

Brief paragraph of services

Article submission about military relocation

$75/mo or $750/yr

Blogs

MilitaryByOwner blog

Quantico Live

MacDill Happenings

http://blog.militarybyowner.com/

http://www.quanticolive.com/

http://www.macdillhappenings.com/




Contact Information

How to contact us: Phone: 866-604-9126 Fax: 703-997-7300 Email: [email protected] Office Hours: Monday–Friday 9am-5pm EST Online Live Chat: Monday-Friday 9am-9pm EST Sharon Gran VP Sales and Marketing Office: 866-604-9126 ext. 1100 [email protected] Andrea Ayres Business Advertising Account Manager Cell: 701-509-0579 [email protected] Monica Schaefer Media Relations [email protected]

Social Media:

Join us on Facebook Follow us on Twitter Blogs: MilitaryByOwner Blog MacDill Happenings Quantico Live

mailto:[email protected]

mailto:[email protected]?subject=Media%20Kit



http://www.facebook.com/militarybyowner

http://www.twitter.com/militarybyowner

http://blog.militarybyowner.com/

http://www.macdillhappenings.com/

http://www.quanticolive.com/

http://messenger.providesupport.com/messenger/mbodgg.html?ps_s=aqAzbGa2du08

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