social media for starting entrepreneur session
DESCRIPTION
Here is a summary of the presentation on social media to starting entrepreneurs. Social Selling is one of the key building blocks of this presentationTRANSCRIPT
Mic Adam
Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring
• Market research
Social Media for SMB and Start-ups
Social Media is everywhere…
SALES
The social media jungle
The good and the bad news
• Brand reputation• Personal reputation• Ruining your life
• Loose job• Never get job• Get robbed
• Unhappy clients• Viral damage
4
• Product Demo• Conversations
• Clients• Prospects• Influencers• Journalists
• Ideaboxes• Selling• Customer Service• Crisis
Communication• E-learning• Employer
Branding• Recruitment• Events
Priority #1: Social Media Monitoring
Topsy
Priority #2: Define Objectives
• Build brand awareness
• Generate leads
• Increase sales
• Establish thought leadership
• Build relationships with customers
• Engage customers as brand evangelists
• Get customer input for product and/or service improvement
• Improve internal communication
• Staff recruitment and retention
• Improve departmental and/or company-wide collaboration
SMART objectives = ROI6
Customer Support
Market Research
Online Reputation ManagementCommunity Management
Consumer Insights
RecruitingBusiness Development
Sales
P.R.
Business Measurement
Marketing
Education
Thought Leadership
Search/SEO Mobility
Where does Social Media actually plug into your business?
Customer Acquisition
Lead GenerationCrisis Management
Internal collaboration
Customer Retention
Advertising
Advocacy
Event Management
Fund-Raising
Corporate Communications
7
12 Could-have Social Media platforms for your Business
You!
8
Social Media in your sales process
Website
PersonalProfiles
CorporateProfiles
CorporateProfiles
Traffic generation
Traffic generation
Content generation
10
Social Media Routine
Priority #4
Pick a Channel
Build your
Profile
Build your
network
Connect with
influencers
Create Content
Keep Listening
SOCIAL SELLING PROCES
Sociaal Media Platform #1Business Networking
Six Degrees of Separation
The basics!
• Picture• Name• Title• Email• Phone number• Website(s)• Vanity URL• Summary• Work history• Other fields
Expand your network
16
Engage your network
17
WAYS TO INTERACT ON LINKEDIN:
1. Like someone’s activity
2. Share a post
3. Comment on a post
4. Endorse someone’s skill(s)
5. Recommend a colleague, partner or customer
6. Join a group
7. Start or engage in a discussion in a group
8. Send someone a direct message or share a link
9. Visit someone’s profile
10.Ask for an introduction or recommendation
WHAT TO SHARE:
1. Interesting articles and blog posts
2. Thought leadership content related to your area of expertise
3. Videos (YouTube, Vimeo, TED)
4. Useful presentations and whitepapers (Slideshare)
5. Insights (people love stats) and quotes
6. General business and leadership tips and advice
7. Keep self-promotion and marketing to 20% or less
8. Infographics and images
Social Media Platform #2Microblogging
Why use Twitter for Social Selling?
• Listen (people, companies, and topics)
• Find new customers and opportunities
• Ask questions
• Share information
• Be found
• Become a resource
Steps to Twitter success
• Optimize your profile
• Expand your network
• Decide who to follow (Clients, prospects, etc.)
• Share content
• Be engaging
22
Social Media Platform #3Personal Networking
23
Choose the right profile
24
Your Personal Facebook Privacy
25
Facebook for companies/brands
26
What you need to know… Edgerank
27
Social Media Platform #4Google+
28
What is Google+
29
Managing Social Media Efficiently
30
Use your ambassadors to greater reach
31
Where and how do you
Find good content.
Platforms for Content
Combine Old AND New to start conversations!
Connect with me!
@MICADAM
/MICADAM
/MICVADAM
MICVADAM
/MICVADAM
+32 47850 41 35
/MICADAM