PEOPLE POWERED

Definition of Social Entrepreneur

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Credit: Pamela Hartigan - Schwab Foundation

Michael Young

• Open University

• Labour Manifesto 1945

• Consumers’ Association

• Which? Magazine

• Language Line (TIS)

• & 50+ others

• School for Social Entrepreneurs

Sheenagh Day Maison Bengal

Ros Spearing Ebony Horse Club

Tokunbo Ajasa-Oluwa Catch22 Magazine

- What is a social entrepreneur?

A social entrepreneur is someone who works in an entrepreneurial manner, but for primarily social benefit. Driven by a social mission, they aim to address unmet needs to improve people’s lives.

- What is a social enterprise?

A social enterprise is a business with primarily social objectives, whose surpluses are reinvested in the business or in the community, rather than being driven by the need to maximise profit for shareholders or owners.

The difference:

VERB

NOUN

Private Business

Public Sector

Social Entrepreneurs

Voluntary & Community

Sector

Social Enterprise

Third Sector

Social entrepreneurs’ habitat

• Year-long learning + support programmes running for 10+ years

• Over 420 SSE Fellows have completed programmes; 150+ currently going through

• Active schools in 10 locations (incl. London, Hampshire, East Mids, Fife, Liverpool, Cornwall)

• Operates as social franchise (best practice + quality system)

• International developments in progress (SSE Australia running / + China, Canada etc)

SSE information

All schools / programmes 1998 - 2009+3

• 85% of organisations established at SSE are still in existence: strong survival rate

• 60% report increased turnover after attending SSE; on average, a five-fold increase

• 88% experience a growth in confidence and skills to lead their organisation

• Over 50% make 10 or more useful contacts that they attribute directly to SSE

• Over half of SSE Fellows’ organisations gain more than 50% income from trading

• For every 10 Fellows, 34 jobs and 70 volunteering positions are created

SSE evaluation

MISSION(and motivation)

• Distinguishes social entrepreneurs in absence of purely financial motive

• Crucial first step for planning / evaluating

• Communication to people (internal / external)

• Aid decision-making / avoid drift

Mission:Why does it matter?

• Vision: Desired or intended future state

• Mission: Fundamental purpose of org (methods used, people served)

• Values: Beliefs shared among stakeholders

Vision, mission, values…

Motivation?

Needs and stakeholders

• Market research: is the need unmet?

• Who are your stakeholders?[stakeholder analysis]

• Competitors (aka collaborators; aka partners)

MONEY

Sustainability

Funding types

• Trading: selling, retail, trading• Earning: contracting, procurement• Government: local, regional, national, EU• Lottery: BLF, HLF, Awards for All• Trusts & Foundations: UK + international• Corporate Support: CSR, pro bono• Individual Giving: donations, philanthropy• Social Investment: loan, patient capital+ other resources: in-kind, volunteering....

Mission-Money Matrix

majority activity

stay out! proceed with caution

prime target

on mission

off mission

more moneyless money

MEASUREMENT

The other bottom line

• Proving

• Improving

• Narrative (theory of change)

• Motivation

MANAGEMENT /MANPOWER

Top tips

• JFDI• Charm (networks + relationships)• Mission before structure• Promotion (always on)• Measurement• Look after yourself

www.sse.org.ukhttp://del.icio.us/SSE

@SchSocEntwww.slideshare.net/SSEnick.temple@sse.org.uk

+44 (0)20 8981 0300

“SSE is the UK’s most important contribution to social entrepreneurship”

- Pamela Hartigan

Suggested reading• Everyday Legends: the stories of 20 great UK Social Entrepreneurs by James Baderman and Justine Law (WW Publishing, 2006)• Forces for Good by Leslie Crutchfield & Heather McLeod Grant (2007)•Your Chance to Change the World: the No-Fibbing Guide to Social Entrepreneurship by Craig Dearden-Phillips (DSC, 2008)• The Meaning of Social Entrepreneurship by Greg Dees (Duke Uni, 1998) • The Power of Unreasonable People by John Elkington and Pamela Hartigan (HBS, 2008)• The Rise of the Social Entrepreneur by Charles Leadbeater (Demos, 1997) • The Social Entrepreneur by Andrew Mawson (Atlantic Books, 2008) • Social Entrepreneurship: new models of sustainable change by Alex Nicholls et al (OUP, 2008) • Leadership in the Social Economy by Charlotte Young and Fiona Edwards-Stuart (SSE, 2007)• OTS think pieces + Social Enterprise in Public Services (Smith Institute)