social media for photojournalists
DESCRIPTION
Tips on using social media tools and image-sharing sites for news photographers. Originally presented for the Los Angeles Newspaper Group, March 2012.TRANSCRIPT
What Social Media Does for Photogs
• Gets your work out to a wide audience quickly
• Post photos on the go• Increase your SEO for freelancing• Provides a portfolio space online
for free
Social Media Tools
Slide on copyright
Read the Terms of Service!
On every social network you post photos….
Watermarking
From PhotoShelter:• Regularly sharing your photos, adding captions,
and filling out photo details including the dimensions of your photo, the specific camera you used, exposure, ISO speed, and focal length, adds to your credibility as a professional photographer.
• If you are frequently posting new and interesting photos, it will be a constant reminder to your network that you are an active photographer with current work to show.
• Send your photos quickly to the newsroom
• Become a source of breaking news
• Get your photos spread fast• Instant feedback
It's All About Who You Follow
Muckrack.com
Find Who to Follow• By subject/location: Twellow.com,
Wefollow.com• Follow photo hashtags (#photo,
#dailyphoto, etc.)• Look at others’ follows/followers• Spy on Twitter lists• Listorious.com
• When tweeting a photo, say where it is and what is happening• Note the time/date if not today• Tweet followups • RT reporters who are with you to
give context• Share newsy photos with relevant
hashtags
Profiles Pages• One place to manage
everything• Control your privacy• Timeline design with
large image• Could mix
personal/professional
• Completely separate presence from profile
• Completely public• Timeline design with
large image• Detailed analytics to
see who visits• Can sell there, if you’d
want
Facebook Page Analytics
Target Your Updates
Create An Engaging Presence
• Use Facebook page or profile as a portfolio space for your favorite photos
• Use Timeline to highlight your best recent photos
• Attach older photos to dates on your Timeline with milestones
FB Tips from Photoshelter
• If you aren’t comfortable posting images to Facebook, post a link to them (make sure the thumbnail works)
• Update often and mix it up with links, photos, albums, etc.
• Use Creative Commons licensing• Many mobile options• Can prevent downloads• Lots of storage, with upgrade
option for more• Join groups to share photos
around a theme, place
• Circles: Post updates, photos and albums to certain groups (or public)
• Upload photos and albums (using Picasa)
G+ Tips From Photoshelter
• Have a good profile pic• Post regularly and mix it up with links,
photos, albums, etc.• Interact on others’ pages too, share
others’ work• Share newsy photos with relevant
hashtags• Participate in daily Digital Photography
themes using G+ hashtags (search to find them)
• Create pinboards of your photos• Grouped by subject, location• Pin others’ photos for ideas
• Make your slideshows into videos• Embed in stories, blogs
• Connect with other photographers• Help your SEO• Show your work via apps
Tumblr
Instagram/Hipstamatic
About.Me
More Advice• Photoshelter.com’s tips for
photographers on social media• “Twitter tips for journalists” & a
listing of Twitter resources on: stevebuttry.wordpress.com
• These slides (and many more) at slideshare.net
• Zombiejournalism.com (my blog)
Mandy Jenkins
[email protected]@mjenkins
Blog: Zombiejournalism.comThese slides & more at slideshare.net/
mandyjenkins
THANKS!