social media for municipalities

How to Successfully Implement and Integrate Social Media Use

@shanegibson

Socialized.me @shanegibson

“I think that’s going

to break.”


“The Stakeholder Owns Your Brand”


750 million


100 Million


100 million updates/day


1Billion Views/Day


“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”


Thought leadership involves seeing

government as a platform.


#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement


The Reverse Drip


It Belongs to Everyone


http://www.beatcopdiary.vpd.ca/


What Platforms?

Blogs


Use Multiple Channels

Engagementdb.com


Islands


Ecosystem


Who blogs anyway?


Councilman John Snyder

“The reason I blog is to be proactive in communication with citizens.

As a councilman, I am very close to the issues and engrossed in the nuances of policy, but if I forget to take the time explain those nuances to my constituents I leave the door open for other interpretations that may be based in ignorance.

My blog, my monthly email, and my Twitter and Facebook feeds have been invaluable in focusing attention to this issues I think are important and getting my message out. It also shows my constituents what I'm doing with the immense amount of time I put into public service.

Ultimately how you spend your time is one of the most important decisions you make as an elected official. My electronic communication helps create a story of that effort that people can understand and respond to.”

http://councilmanjonsnyder.com/

(Via: Walter Neary @wtneary)

http://councilmanjonsnyder.com/


✘PR Speak and brochure ware

✘Endless event announcements with no added value

✘Cut and paste civic announcements and press releases

✘No comments or heavy moderation

✘Not a personal voice

Corporate Blogging Errors


Distributing Information

•Have separate RSS feed for different topic areas

•Push feeds into your social networks

•Offer multiple media

•Aggregate Information from the social web


Etiquette


Social Media Policy

1. 1st thing you should tackle

2. It’s cross-functioning team effort

3. Protect the organization

4. Protect Stakeholders

5. Encourage social communications


Consider1. Privacy of citizens

2. Public record

3. Accountability

4. Legal limit to search and profiling

5. Have an on-boarding process

6. Everyone signs off


NS Social Media Policy

Senior Managers

For Individuals who hold senior positions, or who work in politically sensitive areas, a disclaimer does not by itself exempt them from special responsibility when posting online. By virtue of their position, these individuals should consider whether personal thoughts they publish may be misunderstood as expressing the positions or opinions of the Government of Nova Scotia. For individuals in positions like this, caution is advisable, and check with a communications director when in doubt.


Great Resource!http://socialmediagovernance.com/

policies.php


Web 2.0 vs.

Web 3.0


Human Pulse Networks


Asthmapolis


- Cable television & public pay phones- Consumer complaints, such as damaged/defective goods, false advertising, and prices/rates not posted.- Graffiti- Restaurant complaints- Street or sidewalk conditions, such as potholes, street signs, street lights, parking meter problems, and damaged bus stop shelters- Public park conditions, such as animals, maintenance or facility issues, and rules violations- Tree damage- Dirty vacant lots- Taxi complaints, including lost property


Social Media is Not a Video Game

http://www.agent-x.com.au

http://www.agent-x.com.au/


Getting Real


Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams, and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community – and get Sociable!


Resources

http://closingbigger.net

http://socialized.me/misabc

http://twitter.com/shanegibson

http://closingbigger.net/



