how municipalities use social media
TRANSCRIPT
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Tips & Tactics for Using Social MediaApril 18, 2013
Presenter – Mike FruchterDirector of Digital Strategy
Pierson Grant Public Relations
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Our agenda:1.Social media by the numbers
2. Examples for discussion: City of West Palm BeachPalm Beach County
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Most Popular Social Media Platforms
FacebookTwitterLinkedIn PinterestYouTubeInstagram
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•Social media have evolved and come a long way over the past five years.
•The way people find and consume information has changed.
•We are a hyper-connected society.
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As of December 2012:
•77% of 30-49 year old internet users use social networking sites – It’s not just the twenty something crowd anymore!
•66% percent of online adults of all ages are connected to one or more social media platforms
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• Facebook has 1 billion+ users.
• Twitter has 500 million+ users.
• LinkedIn has 200+ million users.
• 72 hours of video are uploaded to YouTube every minute.
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Let’s examine how the City of West Palm Beach uses social media.
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A Broader Perspective:
Let’s examine how Palm Beach County uses social media.
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Every County department or agency has its own Facebook or Twitter account.Content is consistently posted.Each social media platform is a way to connect with constituents with specific interests.
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Workforce Alliance
•Offers professional services to all employers and job seekers in the county
•Frequently posts employment opportunities
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Palm Beach County Damage Assessment and Resources Tool (PBC DART)
iPhone app provides residents with information and tools used to prepare for a disaster and with the ability to report damage to their home or business in the immediate aftermath of a disaster.
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Points to Remember
Social media are here to stay. These platforms are vital two-way communication tools.Every municipality should listen, learn and engage.