social media for job seekers
TRANSCRIPT
DisclaimerACS does not control or guarantee the accuracy, relevance, timeliness or completeness of information contained on a linked website.ACS does not endorse the organizations sponsoring linked websites, and we do not endorse the views they express or the products/services they offer.ACS cannot authorize the use of copyrighted materials contained in linked websites. Users must request such authorization from the sponsor of the linked website.The ACS is not responsible for transmissions users receive from linked websites.The ACS does not guarantee that outside websites comply with Section 508 (Accessibility Requirements) of the Rehabilitation Act.
ACS Disclaimer of Endorsement:Any reference obtained from this server to a specific product, process, or service does not constitute or imply an endorsement by ACS or the United States Government of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the ACS or the United States Government.
ACS Disclaimer of Liability:Neither ACS, the United States Government, nor any of their employees, makes any warranty, express or implied, including warranties of merchantability and fitness for a particular purpose, or assumes any legal liability for the accuracy, completeness, or usefulness of any information from servers or the links to servers on the presentation.
How do you capitalize on this trend?
•Build a consistent, professional and memorable personal social media brand via social media avenues.
•Proactively manage your online reputation and monitor it regularly
• Learn how to use social media sites to network, build your personal brand and expand your job search.
Strong Resume + Professional Social Media Brand = Career Success!
•94% of recruiters use, or plan to use social media for recruiting.
•73% of all recruiters report having hired someone through LinkedIn.
*sources: Herd Wisdom, Jobvite (2014)
Did you Know ….
Linked In
• Create Profile –
professional or
business goals
• Invest on the
Headline/Tagline
and Summary
sections
• Add professional
contacts – Consider
LIONS
• Conduct market research
• Request and give professional Recommendations
• Joins or create Groups
• Post relevant articles
• Comment and/or share
• Find jobs, opportunities
Your Resume Marketing Tool
LinkedIn Profile
•Photo – use privacy settings
•Share a professional headline
•Personalize LinkedIn public profile URL
•Current position and 2 past positions
•Education section
•Summary section
•Highlight Specialties
•Recommendations – at least 3
LinkedIn Profile Strength
Customize Public Profile
•Default LinkedIn Public Profilewww.linkedin.com/pub/11/111/111
oEdit profile TAB
oClick on ‘Edit’ beside ‘Public Profile URL’
o No spaces, symbols or special character to create vanity URL
www.linkedin.com/in/anabbrown/
•Audit your privacy settings- check public visibility
• Add QR code to cards/web pages/blogs …
Add Your Resume to LinkedIn
Share Profile
Export to PDF
See your
resume in a very
simple form
Your LinkedIn Profile When You're Unemployed
• Less than 1 Month UnemployedEnd date on last position – no explanation
• 1-3 Months UnemployedInclude an update, headline or job entry that showsinterest in new career opportunities
• More than 3 Months UnemployedLayoff date – present“Actively Seeking Employment”“Experienced . . . available for new opportunity”
SlideSharehttp://www.slideshare.net/saranyan/visual-resume
LION – LinkedIn Open Networker
Professional networker
Exclusive networker
Source: http://theundercoverrecruiter.com/3-linkedin-networking-strategies-
work/
The 3 Types of Networkers on LinkedIn
LinkedIn - Connections
Get Introduced Through a Connection
LinkedIn -Recommendations
LinkedIn –Endorsing
Messages
Share Posts/Updates/Articles
Attach button
Search Engine Optimization (SEO)
1.Use Anchor Text in Links
2. Finish Your Profile
3. Keyword-Optimize Your Job Titles
4. Maximize Your Group Membership
5. Aggressively Expand Your Network
6. Optimize Your Job Descriptions
7. Claim Your Vanity URL
Search Engine Optimization (SEO)
8. Don’t overkill on Keyword Stuff
9. Promote Your 9. LinkedIn Profile Elsewhere
10. Be Vigilant About Building Recommendations
11. Leave No Field Blank
12. Shamelessly Self-Promote
13.Keep Collecting EndorsementsSource: http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/263750/The-13-Sneakiest-LinkedIn-SEO-Tips-to-Boost-Your-Profile-s-Views
RallyPoint
RallyPoint
Cross promote
LinkedIn Profile
Visual Resumes
Blog
Personal Website -DoYouBuzz,
About.me
Take information and ideas from your interactions on a professional level and use them to brand yourself.
Cross promoting will help you push information to pop up on the web. You can add all your links/social media tools into your profile.
Cross Promote
•Spread your content across social
•Add links to other content
•Write guest blogs on other sites
•Add links to your signature
•Update existing links
Source: http://www.zerys.com/content-marketing-blog-0/bid/94588/5-Essential-Tips-For-Cross-Promoting-Your-Content
Cross Promote
Add Twitter
Go to settings
Help is Out There
BREAK
Using Facebook to Your Benefit
Use as a Tool – Network and Research
Create a Professional Page Using a Vanity URL –www.facebook.com/username
Use Your Timeline as a Resume
Facebook’s Professional Side
What’s Out There
Recruiters are Checking You Out!
What does FacebookSay About YOU?
Facebook – Privacy & Security
Privacy Checkup
Who Can See My Stuff?
Tagging – Watch Out!
How Do Other People See Me?
Privacy Setting for Photos
How Can You Use Facebook?
NETWORK!
Follow Companies / Locations
Follow Organizations Supporting Spouse and Vet Hiring
Feds Hire Vets
Heroes to Hired (H2H)
Military Spouse Employment Program (MSEP)
Spouse Education and Career Opportunities (SECO)
Follow Professional Organizations
Create an Advertisement with your Career Goal
Create an Interest List
Find Companies – Research!
Social Jobs Partnership
Profile
Create Your Handle
@name and experience
Same as Linked-In / Facebook
Create a Bio (160 Characters)
Add Website Link
Consider Taglines
Twesume – Twitter Bio
Less is More
Twésumé
Used with #twesume – Tweet, Message or E-Mail to Potential Employers
Employers will ask for #twesume
Easter Bunny: Logistics and candy expert. 1,000 years delivering on-time world-wide. Looking for
position in chocolate industry. http://tinyurl.com/xxxx #twesume
Finding Jobs
#hiring
#tweetmyjobs
#hr
#jobopening
#jobposting
#employment
#jobsearch
#joblisting
#jobs
Follow Organizations & Companies
Professional Societies & Organizations
Companies
Locations
@H2Hjobs
@MSEPjobs
@Marylandgovjobs
@MWEjobs
Finding Jobs – The RIGHT Search
NSA Jobs
National Security Agency
Jobs
Research Companies
Organizations & Companies
Graphic Resumes
Create Boards – Portfolio
Other Social Media
GOOGLE+
BLOGS
YOU-TUBE
VINE
. . .
YOUR On-Line Brand
What is Your Digital Presence?
Search Yourself
Clean Up Your Presence
Edit and Delete
Services:
Socioclean
Dirtymouth
Leverage Your Social Media
Create a CONSISTENT Brand
Connect Your Profiles
Use and Leverage Social Media
Manage and Monitor
Google Alerts – www.google.com/alerts
Twitter – www.tweetbeep.com
Social Mention – www.socialmention.com
More Tools
Customize and Integrate
TweetDeck – Creates Customized Twitter –http://www.tweetdeck.com
Hootsuite – Manages Social Media – http://hootsuite.com
Twilert – Searches for you - https://www.twilert.com/
Shorten URL’s
http://is.gd
https://bitly.com/
Example of Leveraging Google +
Stay in the Know
Keep up with Trends
http://www.google.com/trends/
http://www.buzzfeed.com
http://www.mashable.com
http://www.tweetstats.com
http://trendsmap.com/
http://likebutton.com/
http://www.youtube.com/trendsdashboard
Can you . . .
•Build a consistent, professional and memorable personal social media brand via social media avenues?
•Proactively manage your online reputation and monitor it regularly?
• Use social media sites to network, build your personal brand and expand your job search?
Strong Resume + Professional Social Media Brand = Career Success!
Let’s Review….
