social media for recruiters and job seekers
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Social Media for Recruiters and Job Seekers. How the rules have changedTRANSCRIPT
Social Media:for Job Seekers and Recruiters
Bill Petrobillpetro.com
Expert
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AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs
Pending/Created Jobs
Temp/Contract
Contract -> Permanent
ReactiveReactive
ProactiveProactive
AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs
Pending/Created Jobs
Temp/Contract
Contract -> Permanent
ReactiveReactive
ProactiveProactive
Strategy
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Activit
yNetworking
Strategy
Executives
Recruiters
Social Networking Sites
Company job website
Job Boards
Networking
Activ
ity
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Process
Self
ResearchTarget
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Process
Self
ResearchTarget
Interview
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Shift
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How Many:
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• Profile
• Associations
• Groups
• Recommendations - quid pro quo?
• Job Listings
• Hiring managers.
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• Profile
• Networks vs. Groups
• Corporate Groups/Fans
• Photo Tagging
• Applications.techtre
nds.billp
etro.co
m
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• What:
– Microblogging
– Broadcast status
– Marketing
• How:
– Follow leaders
– Follow recruiters
– Post profoundness
• Why:
– Catch news
– Gain visibility
– 1st mover advantage
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Follow an Executive
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Follow a Recruiter
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search.twitter.com
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Advanced search
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Focus
• Give and Take
• Specific Opportunities
• …in order to get…
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How SNS Compare
• LinkedIn: Office
• Facebook: BBQ
• Twitter: Bar
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Trends
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Facebook vs. Twitter
Source: Nielsen Online22billpetro.com
Social Media vs. Twitter
Source: Harvard Study23billpetro.com
Twitter: Limited Stickyness
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Twitter Uses
• Personal: Baby kick sensor
• Participation: Brain surgery
• News: Plane crashes
• Consumer: Finding cheap gas
• Health: tracking “flu”
• Alerts: Earthquake alerts
• Politics: Iran.25billpetro.com
Twitter Business Uses
• Damage Control: Starbuck coffee to troops
• Competitive: Quicken watching Mint.com
• Recommend: Finding a Bluetooth headset
• Partner Programs: VMware, IBM, EMC
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@DellOutlook = $3,000,000
Starbucks, JetBlue, WholeFoods27billpetro.com
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Craig Fisher, A-list Solutions“Fishdogs”
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Managing Your Twitter “Brand”
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TwitterCounter
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TwitterAnalyzer.com
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Twitter Questions:1. Multiple accounts for different divisions? How to name them? How
should the content be different?
2. Just tweet out news on our main corporate account? Or should we be conversational?
3. How to get Sales, Product Teams to Tweet, and be conversational?
4. Should we follow folks? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’
5. Tools to use to manage multiple authors/tweeters?
6. Examples of B2B Twittering?
7. Brand our Twitter backgrounds images?
33billpetro.comSource: Jeremiah Owyang, Forrester Research
Lesser Known SNS
• Plaxo
• Zoominfo
• Ning
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