Goals Tasks Completed Outcome

Create a Facebook Company Page: Facebook Page Creation https://www.facebook.com/TailoredbyMichelle

Add photos to showcase their work Added photos to their facebook page

Visually showcased their products, allowed the client toshare their work, post and share on Facebook- also gavethem a platform for them to direct their friends and family to

Add cover and profile photos Created images, and posts that showcased their productsEnhanced the visual appeal, and professional look of theirbusiness Facebook page

Facebook Campaigns:

100 likes to gain access to thier own backoffice analytics Created and added 6 images to post for Ad campaignTo date page has 160 likes, back office analytics areavailable and currently being used by the client

Goal of 300 likes to get access to competitors analyticsTargeted Specific Demographic areas which throughresearch spent the highest amount on fashion

Through Ad campaign able to see locational demographics,where post was seen, age, income, and more

Run an Ad campaign to gain movement to their website Included website address on some posts directly. Addedtheir website address on company profile information

Through the facebook likes, posts and shares gainedawareness of the business, included website address onsome posts directly. Added their website address oncompany profile information

Run a promotional give away campaign

Created Ad campaign to give away a necklace for peoplewho liked the page, scheduled 2 posts, created and postedWinner image and post

70 people, 8 likes, 17 engaged views- winner post reached37, 8 engaged, 2 likes

Our Social Media Marketing Plan for Tailored by Michelle: Getting the word out for their company, as well as showcasing their productsusing social media platforms. We will be focusing on the creation of a Facebook page, implementing an Ad campaign, as well as startingup an Instagram. We would like to focus on getting the social media up and running. This include creating quality content, gainingfollowers, and enhancing public awareness for the products.

Likes, Posts, Shares

Top reached post

Instagram:

Gaining customer awareness Created Instagram account for the business 36 followers to date

Visually enhancing/promoting their work/services Created and posted profile images gained followers on some of the images we posted

Connecting/following others with similar interestsPosted on photos on Instagram, searched and followedsimilar business and businesses related to our industry currently following 99

Gain followers Posted photos from instagram to facebook Increased likes and shares via facebook

Use Hashtags to connect with othersusings key words on the posts along with hashtags, givinga variety of descriptions of the item and the business

using hashtags gained some followers in a similar industry-Swarovski crystals distributor

We were able to create an Instagram, and Facebook page from scratch. Build up followers on both platforms, and obtain enough likeson the facebook page that enabled them to have access to the analytics. Tailored by Michelle now has two new social media platformsto enhance their business endeavors, display their products, and grow their business.