StorytellingTransmedia

Media Design MFA ProgramMDM620 Design Integration

Valerie DavidsonMay 24, 2013

Campaign Project:Dr. Bronner’s Magic All-One

Campaign Media Mix: Dr Bronner’s Magic All-One

Color BrochureWhen a person buys the product they can also take a brochure. This information can detail the points of the company and product as well as provide order and contact information to the consumer.

WebsiteA website can, “Anticipate future growth. Measure, evaluate, change. (Wheeler 153) The website is outdated and does not draw a new generation in. The strategy of a re-design is to bring the site to a more current visual connection with a broader range of consumers. “Combining this with other social media can be an effective way of interactivity. The result is directly tying communities together in a common goal. Digital media makes up over 50% of the expected future of media mix” (Levens, 2010).

Magazine Advertisement

By placing an advertisement in a magazine that supports the mission of the company, it can present added positive meaning to the actual product. If an ad is placed in Mother Earth News, the company is advertising to a desired target audience, but may actually reach more people than already purchase the product.

Display Web AdvertisementDisplay Ads can link to the web page for extended exposure. “Display ads use eye-catching visuals to quickly grab and catch the attention of website visitors browsing the pages on which they are featured” (Web Advantage, n.d.). It is possible with a web advertisement to gain potential users that were visiting other sites and consequently viewed the Dr. Bronner’s web site because they were directed by the link.

BillboardSignage is an excellent form of print media if all the data is considered. The process of research is necessary to clearly define the probable success of the sign.

Transmedia Storytelling

Campaign Media Mix: (Name of MDMFA Campaign Project)

Valerie DavidsonMay 24, 2013

Campaign Project:Dr. Bronner’s Magic All-One

Media Design MFA ProgramMDM620 Design Integration

Campaign Media Mix: Dr Bronner’s Magic All-One

Social NetworkSocial media platforms are an excellent, free media choice. They not only share about a product but they can invite fans to interact in an event “Social media is more exciting than ever” (King, 2013).

“Social media tools enable individuals to instantly communicate with the universe using a simple keystroke” (Wheeler, 2009)

BloggingAn interactive blog site is a way that a daily accounting can be shared with the masses. The fans can keep track of events, success stories, inspirational developments and even follow possible instruction on how they can contribute to the activism that Dr. Bronner’s support. Christie Aschwanden shares her comments and thoughts on blogging with this statement; Blogging is a way of exposing your writing to the world — and to the eyes of peers and potential employers and fans — in a way that wouldn’t otherwise be possible. In other words, it’s free (well, low cost) marketing” (Aschwanden, 2013).

VideoBecause Dr. Bronner's is involved in many community events; it would be a great choice to create a videography of their movement. Followers and fans on the social networks can view and share to others, expanding the exposure further. “There is hardly an advertising agency in the world nowadays that is not either pushing clients – or being pushed by them – to tap into the online audience's growing appetite for video. And, significantly, there is an increasing number of creative online advertising formats, as well as tie-in and sponsorship possibilities – more than seemed possible even 12 months ago” (Bulkley, 2013).

Transmedia Storytelling

StorytellingTransmedia Media Design MFA ProgramMDM620 Design Integration

Media Design MFA ProgramMDM620 Design IntegrationCampaign Media Mix: References

References

Aschwanden, Christie. (2013). The open notebook, why blog? Retrieved on May 6, 2013 at http://www.theopennotebook.com/2013/03/19/ask-ton-why-blog/

Bulkley, Kate. (2013). The big money question in online video. Retrieved on May 25, 2013 at http://www.guardian.co.uk/video-advertising/big-money-question

King, Katie. (2013). An insight into the future of social media. Retrieved on May 14, 2013 at http://www.fourthsource.com/social-media/an-insight-into-the-future-of-social-media-14006

Levens, Michael. (2010). Marketing: defined, explained, applied. (pp. 196). Upper Saddle River, NJ. Prentice Hall

Web Advantage. (n.d.). Types of online advertising. Retrieved on May 25, 2013 at http://www.webadvantage.net/digital-marketing-services/online-media-buying-planning/types-of-online-advertising

Wheeler, Alina. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team, (3rd Edition, pp. 72, 153). Hoboken, NJ. Wiley Custom Select.

Image References

Facebook Logo http://3.bp.blogspot.com/KNqO9JuXUN8/Ti2b1LHRquI/AAAAAAAAAIU/L6k8Wlzxj9k/s1600/logo_facebook.png

Twitter Logo http://blogs-images.forbes.com/jesscollen/files/2012/05/tc350.13-twitter-logo1.jpg

Reddit Logo http://www.sixsix8.com/wpcontent/uploads/2011/02/reddit_logo.jpg

Tumbler Logo http://www.mcgrathpowerblog.com/wpcontent/uploads/2013/03/tumblr-logo.jpg

YouTube Logo https://upload.wikimedia.org/wikipedia/en/b/b5/Youtube_Logo_2005.png

Vimeo Logo http://www.hollywoodreporter.com/sites/default/files/imagecache/thumbnail_570x321/2012/09/vimeo_logo.jpg

Web Site www.drbronner.com

Billboard Ad http://hqtexture.com/uploads/posts/2012-07/1342137352-2462555-urban-blank-billboards5-www.hqtexture.com.jpg

Dr. Bronner Product images www.drbronner.com

Dr. Bronner www.drbronner.com

Eucalyptus - http://homescentscandlecompany.com/images/Eucalyptuse.jpg

Rose Rose http://s11.beta.photobucket.com/user/soulfullyyours/media/purple_rose1.jpg.html

Peppermint http://rbgsocialclub.files.wordpress.com/2011/12/benefits-of-peppermint.jpg

Lavendar http://www.seriouseats.com/images/20100824lavender.jpg

Daisy Background http://www.sparkbow.com/News/Imaging.ashx?ArticleId=1595&Pin

Bubble Background http://www.themindfulword.org/wordpress/wpcontent/uploads/2013/01/god-spiritual-healing.jpg

Green Leaf http://www.yournaturephotos.com/oneadmin/_files/photogallery/08a17_green-leaf-01.jpg