social media and networking in local government
DESCRIPTION
Delivered to the Spring 2011 SOLACE South East Conference.TRANSCRIPT
![Page 1: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/1.jpg)
Social media and social networks
Dave Briggs
SOLACE South East Spring Conference 2011
![Page 3: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/3.jpg)
Change is happening…
![Page 4: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/4.jpg)
Communicate
Play
Work
![Page 5: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/5.jpg)
![Page 6: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/6.jpg)
![Page 7: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/7.jpg)
![Page 8: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/8.jpg)
![Page 9: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/9.jpg)
Consumerisation of technology
![Page 10: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/10.jpg)
Mainframes
Minicomputers
Microcomputers
Web / Mobile
![Page 11: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/11.jpg)
Smaller, more personal
(and harder to control)
![Page 12: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/12.jpg)
So: digital engagement
![Page 13: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/13.jpg)
100 million hours
200 billion hours
![Page 14: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/14.jpg)
£5,500
£153,516
![Page 15: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/15.jpg)
![Page 16: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/16.jpg)
Made possible by:
![Page 17: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/17.jpg)
Access to the internet
Access to computing
A nice user interface
![Page 18: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/18.jpg)
Some principles
![Page 19: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/19.jpg)
1. Online communities are communities too!
![Page 20: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/20.jpg)
![Page 21: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/21.jpg)
![Page 22: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/22.jpg)
2. Engage people on their terms, not yours.
![Page 23: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/23.jpg)
3. Culture matters more than tech
![Page 24: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/24.jpg)
OpenessTransparencyCollaborationCooperation
![Page 25: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/25.jpg)
4. Don’t assume that everyone is offline.
![Page 26: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/26.jpg)
5. Interactive websites need interactive organisations
![Page 27: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/27.jpg)
The toolkit
![Page 28: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/28.jpg)
1. Go where people are2. Right tool, right crowd
![Page 29: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/29.jpg)
![Page 30: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/30.jpg)
![Page 31: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/31.jpg)
![Page 32: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/32.jpg)
![Page 33: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/33.jpg)
![Page 34: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/34.jpg)
![Page 35: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/35.jpg)
![Page 36: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/36.jpg)
![Page 37: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/37.jpg)
![Page 38: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/38.jpg)
![Page 39: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/39.jpg)
You can also build your own
![Page 40: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/40.jpg)
![Page 41: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/41.jpg)
This stuff works
![Page 42: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/42.jpg)
You must understand why you’re doing it though!
![Page 43: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/43.jpg)
Think strategically
![Page 44: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/44.jpg)
![Page 45: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/45.jpg)
What are you trying to achieve?
What are you asking people to do?
![Page 46: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/46.jpg)
Change perceptions?
Change behaviour?
Improve services?
![Page 47: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/47.jpg)
Making it happen needs leadership
![Page 48: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/48.jpg)
Co-creationPassionLearning
OpennessListening
Generosity
![Page 49: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/49.jpg)
In summary:
![Page 50: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/50.jpg)
The change is happening: deal with it
Solve the participation deficit
Know why you’re doing what you’re doing
![Page 51: Social media and networking in local government](https://reader035.vdocuments.mx/reader035/viewer/2022062319/554ab408b4c905da668b56ec/html5/thumbnails/51.jpg)
Thank you for listening!