local chambers networking event

SEO has moved on, have YOU?Charles Ryder | 9th September 14

Business After Hours

Networking Event 5th March

5 Ways to Increase Online Sales

Business After Hours - 5 Ways to Increase Online Sales

• Established in 2000 by CEO, Charles Ryder

• One of the first dedicated Internet Marketing companies in WA

• Grown into Perth's leading specialist online marketing agency

• Small team of local SEO professionals specialists

• Specialise in SEO & Paid Search Advertising

• Our Values (Sharing, Caring, Authentic, Outstanding, Rewarding)

Welcome to White Chalk Road


1. Change your marketing mix according to where the audience is

2. Employ Content Marketing (SEO redefined)

3. Employ Conversion Rate Optimisation

4. Employ Remarketing Strategies (Online Banners)

5. Use Integrated Marketing Communications

5 Ways to Increase Your Online Sales


• Consumers buying behaviors change

• Physical and mental changes to consider

• Annual report outlines shift from traditional to digital

• Marketers need to adjust and move budgets around

• Search Engine Marketing has become fastest growing area



Review the basics:

• What are the main goals you are looking to achieve?

• What marketing channels can help you to achieve your goals?

• How can the channels work/integrate together?

• What type of people do you need to get involved?


• What can you manage internally vs. using external expertise?



“Content marketing is the marketing and

business process for creating and

distributing relevant and valuable content

to attract, acquire, and engage a clearly

defined and understood target audience –

with the objective of driving profitable

customer action.”

• SEO has evolved into Content Marketing


Web traffic alone is not enough to generate sales on your website!

Why is it so important? Example:

1% conversion rate on 1000 unique victors = 10 sales

2% conversion rate on 1000 unique victors = 20 sales (100% increase)

Some Methods we use:

• Click-Path Analysis

• Conversion Funnel Analysis

• Heat-maps

• Customer Experience Videos

• Site Usability Testing



Some practical tips:

• Create well organised copy

• Target the right audience &

focus on high performing keywords

• Tell your customers why they need your product/service

• Why are better than your competitors

• Use clear and effective site navigation

• Use trust and credibility logos

• Clear call to action



• Advertisements (banners or text) are shown to internet

users who have already visited your website

• Leverages your current advertising dollars

• Brings potential buyers back to your site

4. Employ Remarketing Strategies (Online Banners)


5. Use Integrated Marketing Communications (IMC)

• Coordinate your marketing efforts across multiple channels

• Create a seamless experience for consumers

• Core image and messaging are reinforced

• Create plan


1. Change your marketing mix to focus a little more on where the

audience is, e.g. the Internet and smart phones

2. Provide real value to your consumer by providing expert and

valued content, e.g. linking great editorial or blog articles to

great relevant resources on your corporate website

3. Better convert the visitors that you ‘earn’ through Conversion

Rate Optimisation

4. Re-engage with your potential leads through a remarketing

campaign

5. Align all of your marketing channels and leverage each

5 Ways to Increase Your Online Sales - Summary


Any questions?

Final Questions


Thank You &

Enjoy the

rest of the

night

local chambers networking event

Marketing

clients shoes

clients businesses

online sales seo

good results

sales team

sustainable results

job satisfaction

allocated service hours