social media 101. best social media quote ever “social media is like teen sex. everyone wants to...
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TRANSCRIPT
- Slide 1
- SOCIAL MEDIA 101
- Slide 2
- Best Social Media Quote Ever Social Media is like teen sex. Everyone wants to do it. No one knows how. When its finally done, there is surprise that its not better. - Avinash Kaushik Analytics Evangelist, Google
- Slide 3
- Second Best Social Media Quote Go live among them. - Joyce Raby (truly, deeply, madly)
- Slide 4
- Social Media 101 Specific and unique Just pick Add value Create and sustain Dont make me think
- Slide 5
- Specific and Unique Event fundraiser, grand opening, race/ride Product what is the grooviest (or newest) thing you sell? Service what is the coolest (or newest) thing you do? (social media is really just marketing, right?)
- Slide 6
- Just Pick
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- Add Value Discount coupon Insider sales Sneak preview Community (supported conversation) Content (information)
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- Create and Sustain Once you build it, dont walk away static is death. Twice a week is the sweet spot for creating content, but you must listen every day. You can distribute the work, its actually a good thing to let everyone see what is going on. You can reuse content in multiple venues.
- Slide 9
- Reuse Your Content and Drive Traffic to Your Website
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- Dont Make Me Think
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- Social Media Metrics The direct unfiltered brutally honest nature of much online discussion is black goldtexas tea to companies that want to spot trends or find out what customers really think - The Economist, March 11, 2006 Its all about Influence and Engagement
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- How to Measure Influence and Engagement Google/Yahoo/Bing Company Name, product name, service name, key company employees or individuals Industry sites and blogs Search Youtube and any other content sites and Do the same for your competitors
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- Define your metric can be anything We learned something about our customers we didnt know before Number of people who used the coupon from a specific campaign Number of influential people who tweet about us Number of nice things tweeted about us Number of influential blogs that wrote about us Number of direct customer conversations we had Number of useful, meaningful customer feedback
- Slide 16
- More on ROI Quantitative new sales, new leads, new qualified leads or requests for more info Qualitative satisfaction, loyalty, authority, feedback
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- How Can I help? Social Media Audits Individual SMA Create/Measure Specific Social Media Campaigns Joyce Raby, [email protected], 571.765.0011 [email protected]