SOCIALENTERPRISE 2 0 1 5Articles | Books & Chapters | Cases Multimedia Cases | Video

INDIAEDITION

Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications:

� ABCC at Nanyang Tech University

� Babson College

� Berrett-Koehler Publishers

� Business Enterprise Trust

� Business Expert Press

� Business Horizons

� California Management Review

� Crimson Group USA

� Darden School of Business

� Design Management Institute

� European School of Management and Technology (ESMT)

� Haas School of Business

� Harvard Kennedy School of Government

� Harvard Medical School/Global Health Delivery

� HEC Montréal Centre for Case Studies

� IESE Business School

� Indian Institute of Management Bangalore

� Indian School of Business

� INSEAD

� International Institute for Management Development (IMD)

� Ivey Publishing

� Journal of Information Technology

� Kellogg School of Management

� McGraw-Hill

� MIT Sloan Management Review

� North American Case Research Association (NACRA)

� Perseus Books

� Princeton University Press

� Rotman Magazine

� Social Enterprise Knowledge Network

� Stanford Graduate School of Business

� Thunderbird School of Global Management

� Tsinghua University

� University of Hong Kong

� The Wharton School, University of Pennsylvania

CONTACT US:

Harvard Business Publishing, India +91 22 6516 0248 infoindia@harvardbusiness.org hbsp.harvard.edu

CASES

Cases, slices of business life, focus on actual problems and decisions facing a company. Students are challenged to put themselves in the protagonist’s place and suggest business strategies, tactics, and solutions.

New Cases

Endeavor: Miami Heats UpFor 15 years the nonprofit Endeavor Global had worked to nurture entrepreneurship in emerging markets by selecting high-impact local entrepreneurs for mentoring and aid. In the summer of 2012, Endeavor received an invitation to replicate its model in Miami, Florida, and the Endeavor board met to debate the value of such a move. TN Harvard Business School #814043

Fighting Bonded Labor in Rural India: Village Activist Gyarsi Bai Tackles an Entrenched System of CoercionThis case explores the negotiating strategy used by Sahariya village activist Gyarsi Bai and her allies to fight a powerful landowning community and a local government administration unresponsive to appeals from the poor. It introduces the topic of coalition-building in multi-party negotiations and examines mechanisms of social change. Harvard Kennedy School #HKS736

First Green Bank: Bringing Bloom to Desert LandscapesLaunched in the midst of the financial crisis, First Green Bank is a start-up that aims to promote sustainability while making a profit as a bank. This case presents an ethical dilemma as the bank considers a loan to an arms manufacturer. Harvard Business School #413073

Governance and Sustainability at Nike (A)In 2012, 2 members of Nike’s executive team must decide what sustainability targets to propose to the CEO and the board of directors’ corporate responsibility committee. The case traces the evolution of Nike’s approach to environmental and social concerns from its origins in the 1990s through the development of a Sustainable Business and Innovation Strategy in 2009. Harvard Business School #313146

Krishna Bhima Samruddhi Local Area Bank (KBSLAB): A Decade ReviewKBSLAB, a unique microfinance banking institution, performed well initially but now faces a critical juncture. The case examines the problems faced by KBSLAB and local area banks, the justifiability of the Reserve Bank of India (RBI) guidelines, and the viability of microcredit banks in the future. TN Indian School of Business #ISB018

Lesotho Hospital and Filter Clinics: A Public-Private PartnershipThis case examines the public-private partnership (PPP) between the Lesotho Health Ministry and a private consortium to build and operate a new referral hospital and 4 feeder clinics. The project was one of the first efforts to design a PPP in Africa for a major hospital plus the clinical services. TN Harvard Kennedy School #HKS766

Natural Gas and Its Role in the New Energy DynamicsThe executive director of an environmental group considers whether to support the use of natural gas, and if so, under what conditions. This case covers new natural gas extraction technology, as well as the economic and climate effects of the recent dramatic increase in unconventional natural gas production and consumption. Stanford Graduate School of Business #P83

H B S P . H A R VA R D . E D U 1 TN Teaching Note Available

Omidyar Network: Pioneering Impact InvestmenteBay founder Pierre Omidyar and his wife, Pam, transitioned from the Omidyar Family Foundation (OFF) to Omidyar Network (ON), going from a traditional grant-making organization to one that was a pioneer of impact investing. Students learn about Anudip, an Indian organization dedicated to rural employment, and ON’s considerations as it decides where the organization belongs on its capital curve. Harvard Business School #313090

PATH and the Safe Water Project: Making Safe Water Products More AffordableThis case provides an overview of the nonprofit organization PATH and its Safe Water Project. Although specific results varied across the Safe Water Project’s pilot programs, they collectively gave rise to a series of important insights about the affordability of household water treatment and safe storage products for low-income populations. Stanford University #OIT109

RuralShores: Service Excellence at the Indian HinterlandThe case describes the inception and early stage evolution of RuralShores—a business process outsourcing organization established in rural India. Students will examine the challenges of creating a business model that involves the poor as service providers, the socio-cultural context of this venture, and scaling challenges faced by social enterprises. TN Indian Institute of Management-Bangalore #IMB423

Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free TradeComplex and often competing agendas on climate change, industrial policy, and free trade have fueled politically charged trade battles between the U.S. and China. Students examine the role of governments in supporting industries and the interplay between the global trading system and climate policy. TN Harvard Kennedy School #HKS757

Popular Cases

Arcadia Biosciences: Seeds of Change (Abridged)Eric Rey, the CEO of Arcadia Biosciences, is facing a dilemma: the small biotechnology company has developed genetically modified rice that could reduce farming costs in China while reducing greenhouse emissions. Should he set his price based on the savings created or generate revenue from the Kyoto Protocol incentives that reward reduced environmental impact? TN Harvard Business School #711050

Charles Veillon, S.A. (A)The top management team at Charles Veillon, a Swiss mail-order company, is considering whether to work with a human rights organization to monitor the labor practices of its suppliers. A particular concern is avoiding child labor and other forms of workplace coercion. TN Harvard Business School #307002

FIJI Water and Corporate Social Responsibility—Green Makeover or “Greenwashing”?In the context of the great marketing success of the FIJI brand, this case focuses on how the company has responded to a number of corporate social responsibility issues, including measuring and reducing its carbon footprint, responsibilities to key stakeholders, and the Fiji government’s concerns regarding taxation and transfer pricing issues. TN Ivey Publishing #909A08

2 S O C I A L E N T E R P R I S E • 2 0 1 5

H B S P . H A R VA R D . E D U 3

Nestle: Sustainable Agriculture InitiativeSwiss food giant Nestle attempts to improve the performance of its agricultural commodity suppliers. Its first priority is to raise quality, lower costs, and contribute to sustainable development of coffee, cocoa, and milk. Nestle managers assert that the initiative will deliver both corporate benefits and social benefits—but will they also be able to drive shareholder value up? Harvard Business School #705018

OpenIDEOOpenIDEO, an experimental offshoot of the world’s leading design firm, has successfully leveraged an online community of thousands to help solve social issues. Realizing the importance of a collaborative digital environment, the CEO works to integrate the OpenIDEO concept into the more traditional parent company. Harvard Business School #612066

PSI India—Will Balbir Pasha Help Fight AIDS? (A)In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. The organization was considering a new approach—a provocative mass media campaign featuring a fictional character named Balbir Pasha. Students explore how organizations can attempt to bring about sustained behavior change in a target population through marketing efforts. TN Harvard Business School #507032

Starbucks and Conservation InternationalStarbucks and Conservation International support small coffee farms that protect endangered habitats, which also provides an alternative market for coffee producers who are in economic crisis. Now Starbucks faces pressure from nonprofits in the fair trade movement to raise prices. The company must reexamine its alliance with Conservation International and evaluate new coffee procurement guidelines. TN Harvard Business School #303055

Sustainable Development at Shell (A)This case describes corporate-level sustainable development initiatives and the process through which a comprehensive sustainable development strategy was initiated and developed. TN Harvard Business School #303005

Timberland: Commerce and JusticeThe management of Timberland, a well-developed and value-centric business, faces 2 challenges: how to measure the impact of social justice activities and how to export its values-based strategy abroad. The resulting commerce and justice strategy demonstrates how strategic alignment can provide the critical resources needed for a successful social responsibility program in a for-profit company. TN Harvard Business School #305002

Æ Find more cases at hbsp.harvard.edu

TN Teaching Note Available

4 S O C I A L E N T E R P R I S E • 2 0 1 5

Multimedia Cases

Now available online, multimedia cases put students in the center of business dilemmas by bringing concepts to life with animated charts, audio, and video segments. Premium Educators can see a Free Trial of each case online.

Burt’s Bees: Balancing Growth and SustainabilityThrough video segments that detail Burt’s Bees’ transition from small rural Maine shop to acquisition by the Clorox Company, students learn about the leadership challenges of balancing sustainable business practices with fiscal growth objectives. TN #410704

Mibanco: Meeting the Mainstreaming of MicrofinanceStudents explore the nature of microentrepreneurs and the microfinance market in Peru. This multimedia case also demonstrates how Mibanco attracts and retains clients, balances efficiency and risk management in its loan portfolio, and works to build an organization capable of sustaining rapid growth. #310701

The Nehemiah Strategy: Bringing It to BostonThis multimedia case contains both a digital print case and supplemental media that illustrate the challenge of implementing an affordable housing initiative in Boston. TN #304082

Pura Vida Coffee Two Harvard Business School graduates start an Internet business with a charitable mission: they intend to sell gourmet coffee over the Internet to support an outreach ministry in Costa Rica. #303051

Æ Find more multimedia cases at hbsp.harvard.edu/list/elearning

ARTICLES

Articles from Harvard Business Review and other renowned journals provide up-to-the-minute ideas from the best business thinkers.

New Articles

Building Sustainable CitiesGovernments don’t have the resources or expertise to confront the problems posed by rampant urbanization all on their own. A vast opportunity exists for the private sector in making cities efficient and competitive. Harvard Business Review #R1307B

Conscious Capitalism Firms: Do They Behave as Their Proponents Say?Proponents of the Conscious Capitalism (CC) movement claim that CC firms should demonstrate a lower gross margin; a higher profit margin; lower Sales, General & Administration (SG&A) expenses; and a lower marketing expense than non-CC comparable firms. This article uses empirical evidence to assess the validity of predictions made by CC advocates. California Management Review #CMR528

If You Want to Do Something Really BigThe general secretary of Rotary International and the Rotary Foundation describes his organization’s success—in partnership with WHO, UNICEF, and the CDC—at eradicating polio worldwide over the past 25 years. He also shares some managerial lessons learned in the process. Harvard Business Review #F1306E

H B S P . H A R VA R D . E D U 5

Innovating for Shared ValueAt its best, business is about innovating to meet society’s needs and to build a profitable enterprise. In a study of more than 30 companies that have succeeded in creating so-called shared value, the authors identified 5 mutually reinforcing elements. Harvard Business Review #R1309H

Making Sustainability ProfitableEmerging economies are often thought of as environmental laggards. However, researchers have found that in markets where resource depletion is most keenly felt, conservation efforts can be a wellspring of innovation and a source of competitive advantage. Harvard Business Review #R1303K

The Performance Frontier: Innovating for a Sustainable StrategyInvestments in sustainability programs often require trade-offs in companies’ financial performance, but this need not be the case. By strategically focusing on environmental, social, and governance (ESG) issues that are the most relevant to shareholder value, firms can simultaneously boost financial and ESG performance. Harvard Business Review #R1305B

Responsible Investing Takes RootResponsible investment is moving from being a niche in the asset management universe to becoming increasingly mainstream. This article identifies some of the key drivers and the challenges that responsible investment poses to investors and managers as they try to take this novel field and embed it into their institutional practices. IESE-Insight Magazine #IIR093

Rx: Human NatureBy understanding the cognitive processes underlying our choices and applying the tools of behavioral economics, it is possible to design simple, inexpensive programs that encourage good health decisions and long-term behavior change. Harvard Business Review #R1304K

Popular Articles

AIDS Is Your BusinessAIDS is damaging the twin rationales of globalization strategy—low-cost labor and fast-growing markets—in countries where people are heavily affected by the epidemic. Fighting AIDS doesn’t just help those infected; it also makes good business sense. Harvard Business Review #R0302F

Creating Shared ValueCompanies can bring business and society back together if they redefine their purpose as creating “shared value”—generating economic value in a way that also produces value for society by addressing its challenges. Authors Michael Porter and Mark Kramer explain that firms can do this in 3 ways: by reconceiving products and markets, redefining productivity in the value chain, and building supportive industry clusters near their locations. Harvard Business Review #R1101C

How Great Companies Think Differently Corporate leaders have long subscribed to the belief that business exists solely to make money. This belief can force corporations to focus on maximizing short-term profits at the expense of workers, the environment, and society. Rosabeth Moss Kanter argues for a different approach. She defines 6 facets of an enduring institutional logic that can form the building blocks of a more sustainable competitive advantage. Harvard Business Review #R1111C

TN Teaching Note Available

6 S O C I A L E N T E R P R I S E • 2 0 1 5

A New Approach to Funding Social EnterprisesAn increasing number of entrepreneurs and investors are realizing that social enterprises can generate returns acceptable to financial markets. By treating charitable donations as a form of capital that seeks social, not financial, returns, organizations can tap traditional sources of funding. With these efforts, social enterprises could create a larger universe of investors than that of conventional businesses. Harvard Business Review #R1201K

Path to Corporate ResponsibilityIn the 1990s, protesters railing against sweatshop conditions made Nike the global poster child for corporate ethical fecklessness. Author Simon Zadek details Nike’s subsequent path through the 5 stages of corporate responsibility, offering valuable insights to executives grappling with the challenge of managing responsible business practices. Harvard Business Review #R0412J

Strategy and Society: The Link between Competitive Advantage and Corporate Social ResponsibilityApproached strategically, corporate social responsibility generates opportunity, innovation, and competitive advantage for corporations—while solving pressing social problems. Michael Porter and Mark Kramer advise pioneering innovations that create distinctive value for a company and society. Harvard Business Review #R0612D

Æ Find more articles at hbsp.harvard.edu

BOOKS & CHAPTERS

Many academic titles from Harvard Business Review Press are now available as eBooks. Each eBook title is available as a PDF and comes with a full-text Educator Copy available to registered Premium Educators on the HBP for Educators web site.

Books

The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open WorldThe mega challenges of climate change, scarcity, and radical transparency are profoundly changing “business as usual.” This book provides 10 crucial strategies for leaders and companies to move boldly forward and win in this new environment. Available as an eBook. Harvard Business Review Press #16554

Conscious Capitalism: Liberating the Heroic Spirit of BusinessIn this book, Whole Foods Market cofounder John Mackey and Conscious Capitalism, Inc., cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these 2 forces can—and do—work most powerfully to create value for all stakeholders. Available as an eBook. Harvard Business Review Press #10845

Harvard Business Review on Greening Your Business ProfitablyThis book offers 10 inspiring and useful perspectives on how to simultaneously protect the Earth and the company’s bottom line. Students will learn best practices and ideas for turning sustainability into competitive advantage. Available as an eBook. Harvard Business Review Press #10326

H B S P . H A R VA R D . E D U 7

The New Capitalist Manifesto: Building a Disruptively Better BusinessAuthor Umair Haque advocates a new set of ideals designed to foster a more conscientious, accountable, and sustainable form of capitalism. Harvard Business Review Press #12794

The Solution Revolution: How Business, Government, and Social Enterprises Are Teaming Up to Solve Society’s Toughest ProblemsThe Solution Revolution explores a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value. Available as an eBook. Harvard Business Review Press #11558

Chapters

A Different Way to Formulate Your Business Strategy: Seven Tenets of a Strategy for SustainabilityIn this chapter, sustainability expert Adam Werbach looks at cautionary tales of several companies that were supposedly “built to last,” but were really not that sustainable after all. Werbach describes a different approach to formulating a strategy that places long-term thinking at the core of the endeavor. From Strategy for Sustainability: A Business Manifesto #3421BC

Identifying Market Opportunities in Ten Great Divides: How Social Entrepreneurs Are Creating the Markets of the FutureThis chapter looks at the 10 great divides to emerge from the UN’s Millennium Development Goals as indicators of future market opportunities. The authors outline the relevant challenges of each divide and sketch some of the ways that social and environmental entrepreneurs are working to address them. From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World #8026BC

Irrational Tastes and Bottomless Soup Bowls: Our Unconscious Eating Habits and What They Tell Us about the Pitfalls of Free MarketsFree markets operate under the assumption that human beings make rational choices about consumption. Some market enthusiasts have gone so far as to contend that even obesity is a lifestyle choice and, therefore, society should leave people alone to determine their optimal waistlines. Author Peter Ubel, however, argues that it is actually the interaction of modern markets with genetics and social factors, and rational with irrational behavior, that has created the obesity epidemic. From Free Market Madness: Why Human Nature Is at Odds with Economics—and Why It Matters #3940BC

Roots of Unreason, Sources of Power: The Social Entrepreneurs Who Are Changing the WorldDuring periods of extraordinary volatility, disruption, and change, the best place to look for clues to tomorrow’s revolutionary business models is at the fringes of the current dysfunctional system. This chapter introduces students to a new generation of social and environmental entrepreneurs—“unreasonable” people who are pioneering future markets where most would see nightmarish risks. From The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World #8029BC

TN Teaching Note Available

8 S O C I A L E N T E R P R I S E • 2 0 1 5 *Reviews available to Premium Educators

Setting Your North Star and Initiating the TEN Cycle: The Tools for Implementation—Incorporating Sustainability into Your Core BusinessIn order to be effective and profitable, a company’s sustainability efforts must serve core customer needs and reflect core business goals and values. Firms must develop general objectives—what the author calls “North Star” goals—to guide the whole organization toward executing a strategy for sustainability. From Strategy for Sustainability: A Business Manifesto #3423BC

Æ Find more books and chapters at hbsp.harvard.edu/list/book-chapters

SIMULATIONS

Online simulations present real-world management challenges for students and encourage classroom interaction and discussion. Results are available immediately for a comprehensive debrief session. All simulations include a detailed Teaching Note.

Change Management Simulation: Power and Influence V2In this single-player simulation, students play the role of either a middle manager or a CEO at a manufacturing company considering the adoption of an enterprise-wide sustainability program. Instructors have the option of adjusting the change urgency to demonstrate the effect power and influence have on change agents. In all resulting scenarios, students must choose from up to 18 change levers to move members of the organization along a 4-step pathway from awareness to adoption. The second release of the simulation combines the proven learning objectives and storyline of the original with an updated user experience and enhanced administrative features. TN Seat Time: 90 minutes #4345

“I have used this simulation twice in my graduate Business Strategy & the Sustainable Enterprise course. Students have enjoyed the exercise, and the debrief slides are a great resource for explaining the game.” — Simulation review from Harvard Business Publishing for Educators web site*

Æ Find more simulations at hbsp.harvard.edu/list/simulations

VIDEO SHORTS

These free, short videos are all under 10 minutes long and illustrate a case’s central learning objective. The streaming video is available to registered Premium Educators at hbsp.harvard.edu. Cases with Video Shorts include:

� Aruna Roy and the Birth of a People’s Movement in India #HKS128

� Buying Property in a Hot Market: NYC Creates a Fund to Keep Affordable Housing Developers in Play #HKS110

� Cleveland Turnaround (A): Responding to the Crisis—1978-88 #796151

� Nature Conservancy #303007

� Starbucks and Conservation International #303055

� Timberland and Community Involvement (Abridged Version) #304086

Æ Find more Video Shorts at hbsp.harvard.edu/list/videoshorts

Case Analysis CoachIDEAL FOR STUDENTS NEW TO CASE LEARNING

Seat Time: 30–120 minutes (depending on the depth of analysis desired)

#4380

Premium Educators registered at hbsp.harvard.edu can see a Free Trial.

Not registered? APPLY NOW educatoraccess.hbsp.harvard.edu

The Case Analysis Coach is a self-paced tutorial that offers a concise introduction to the key concepts required for the analysis of business case studies. Delivered entirely online, the tutorial offers a framework that will prepare students for situations including formal presentations, written reports, “cold calls” during classroom discussion, and final exams.

The tutorial requires students to interpret both qualitative and quantitative data and develop short- and long-term action recommendations. It also includes a Case Analysis Worksheet that students can use repeatedly to analyze actual cases assigned for coursework.

© 2014 Harvard Business School Publishing.

Harvard Business Publishing is an affiliate of Harvard Business School.

EDUCATORS Get updates from us at Twitter@HarvardBizEdu

EXECUTIVE EDUCATION

ACADEMIC PRICE

Articles $6.95 $3.95

Cases $6.95 $3.95

Core Curriculum $15.90 $7.95

Multimedia Cases $25.00 $8.00

Online Courses $90.00–$150.00 $45.00–$75.00

Simulations $45.00 $15.00

Similar discounts apply to all teaching materials at hbsp.harvard.edu. Prices subject to change without notice.

ACADEMIC DISCOUNTS FOR STUDENTS

Visit the Harvard Business Publishing for Educators web site for access to course planning tools and student discounts.

Annual contracts for academic institutions are also available which provide additional discounts on course materials.