Spring 2014

BBA Semester: 1

BBA 101 - COMMUNICATION SKILLS

Q1. Depending on the channel used and the style of communication, there can be various types of communication. Explain the various types of communication based on channels and style.

Types of Communication

Communication can occur via various processes and methods. Depending on the channel used and the style of communication, there can be various types of communication.

Types of communication based on communication channels

Verbal communication- Verbal communication is further divided into written and oral communication. The oral communication refers to the spoken words in the communication process. Oral communication can either be face-to-face communication or a conversation over the phone or on the voice chat over the Internet. Spoken conversations or dialogs are influenced by voice modulation, pitch, volume and even the speed and clarity of speaking. The other type of verbal communication is written communication. Written communication can be either via snail mail, or email. The effectiveness of written communication depends on the style of writing, vocabulary used, grammar, clarity and precision of language.

2. Non-verbal communication- Non-verbal communication includes the overall body language of the person who is speaking, which will include the body posture, the hand gestures, and overall body movements. The facial expressions also play a major role while communicating since the expressions on a persons face say a lot about his/her mood. On the other hand, gestures like a handshake, a smile or a hug can independently convey emotions. Non-verbal communication can also be in the form of pictorial representations, signboards, or even photographs, sketches and paintings.

3. Types of communication based on style and purpose- Based on the style of communication, there can be two broad categories of communication, which are formal and informal communication that have their own sets of characteristic features.

1. Formal communication- Formal communication includes all the instances where communication has to occur in a set formal format. Typically, this can include all sorts of business communication or corporate communication. The style of communication in this form is very formal and official. Official conferences, meetings and written memos and corporate letters are used for communication. Formal communication can also occur between two strangers when they meet for the first time. Hence, formal communication is straightforward, official and always precise. It has a stringent and rigid tone to it.

2. Informal communication - Informal communication includes instances of unrestrained communication between people who share a casualrapport with each other. Informal communication requires two people to have a similar wavelength, and hence occurs between friends andfamily. Informal communication does not have any rigid rules and guidelines. Informal conversations need not necessarily have boundaries of time, place or even subjects for that matter, since we all know that friendly chats with our loved ones can simply go on and on.

Q2. Discuss different types of communication network practiced in an organization.

Communication Network is divided into four different types, which help individuals to work as a team and accomplish the task successfully. The four types are explained below:

1. Chain Network2. Circle Network3. Wheel Network4. Free flow Network

Chain Network: The Chain can readily be seen to represent the hierarchical pattern that characterizes strictly formal information flow, "from the top down," in military and some types of business organizations. Here, the message flows directly from the top to the bottom or from bottom to the top. Hence, the flow of communication follows a formal channel of distribution from superior to subordinate or vice-versa.

Circular Network: In this type of network, the communication is in the form of circle and the information is passed on from one colleague to the next and so on. The greatest disadvantage is that it is very time consuming.

Wheel Network: The very name suggests that it looks like a wheel with a centre point and several points, which rotates around it. Here, the centre point is regarded as the boss / manager through whom communication is passed from one individual to another. Here, the manager acts as a central authority to whom the subordinates pass the information, and inturn receive instructions and guidance from him.

Free Flow Network: In this type of network, the communication flows from everyone to anyone in the organization. Here, there is no restriction and the communication is of an informal type and unstructured. Thus, there is no restriction in communicating with the superiors or with the subordinates. It becomes more flexible and open for the individuals to interact freely.

Q3. A good structured report helps the management to take vital decisions in an organised manner. Describe the structure and the steps involved in writing a good report.

Q4. What groundwork does one need to do to make an effective presentation? How do verbal, vocal and visual components of communication impact a presentation?

Q5. Different purposes of reading require different methods of reading. Describe the various ways of reading. What are the techniques that you can use to improve your reading?

Q6. Why is employment communication a necessary weapon for employer? What should an applicant look for before he submits a resume to his prospective employer?

Remaining answers are available in the full assignments.

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