small business social media boot camp: week 1, laying the groundwork
TRANSCRIPT
WEEK 1: LAYING THE GROUNDWORK
Small Business Social Media Boot Camp
Your Better Small Business Bootcamp Panel
Michaela Alexis , Social Media Manager, Guest
Has won multiple awards in social media, nominated for “Best Use of Social Media” at the 2015 Rental
Marketing Awards, and has trained 100+ employees on Reputation Management.
Andrea Banks, Digital Workflow Expert, Webinar Host
Andrea has worked with small businesses and community building for
many years, and brings a wealth of knowledge on social communications.
Before you get started, you should ask yourself
The 3 Magic Ws, Why, Where, and Who
Why do you want to use
social media?
● Want to reach out to new clients
● Promotions, specials, and events
● Customer service● Show off company culture
and milestones● Hiring● Reputation management
Why NOT to be Online?
Because everybody else is doing it.
Why not jump on the bandwagon?
The problem with activating social media accounts out of peer pressure is that it becomes a tedious chore. Social media is meant to be an invaluable communications tool, not another errand to cross off your list.
But Michaela, I seriously have NO TIME!
Where do you want to become active?
Download our cheat sheet at:
http://thebettersoftwarecompany-1744789.hs-sites.com/social-media
1.06 Billion Users
1 Billion Users
Youtube
500 Million Users
100 Million Users
200 Million Users
48.7 Million Users
How do I know which channel is best for me and my small business?
Start small. Consider your target audience, and which platform you are already comfortable with.
Consider your target audience.
Facebook = all encompassing, great starting point for any small business.
Twitter = slightly older demographic, great for niche, specialized businesses.
Instagram = younger demographic, fantastic option for mobile, on the go businesses.
Pinterest = strongly female oriented, great for party rental, landscaping, and retail businesses
Youtube = huge audience and potential, great option for businesses that create video content
LinkedIn = great option for B2B and networking.
Example of a landscaping company using Pinterest for their small business:
Example of an auto detailing company using Instagram for their small business:
Who will be managing your online presence?
Consider these important questions:
● Who will be in charge of your social account (s)? ● How often will updates be posted? ● Do you have the time available to support your
social media goals? If the answer is no, can you scale back to make it work within your daily schedule?
Better Boot Camp Exercise
Decide on one (1) social media platform that you feel comfortable activating, and spend the next
week researching leaders in your industry for fun ideas and inspiration.
Questions? Comments?
Follow us on Twitter and tweet @4bettersoftware, or email us at [email protected] with any questions about how make your small business go social!
Don’t forget to download our free guide to “How Your Small Business Can Do Social Media Better” at:
http://thebettersoftwarecompany-1744789.hs-sites.com/social-media
Find Us on Social
/BetterSoftwareCompany
@thebettersoftwareco
@4bettersoftware
The Better Software Company
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