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    AUMA

    AUMA - Municipal Sustainability Planning Workshop

    Laying The Groundwork For SuccessfulChange, One Person At A Time

    Presented By: Greg WeissCORVUS Business Advisors

    April 20th, 2007

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    Workshop Objectives

    Understand the value and necessity of proactive changemanagement processes

    Understand the key elements of the change management plan

    Understand what change issues other municipalities anticipateas it relates to development and implementation of municipalsustainability plans

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    Agenda1. Opening Remarks, Objectives, & Agenda

    2. Introduction

    What Is Change Management

    Municipal Sustainability Change Management Dimensions

    3. The Origins Of Organization Readiness

    The Track Record of Large Scale Business Transformations

    Organization Readiness A Changing Perspective

    4. Organization Readiness Fundamentals

    What Is The Impact Of Municipal Sustainability Changes Without Organizational & Community Readiness?

    The Magical Thing Called Internalization

    5. Organization Readiness Planning

    Change Management Focus Areas Or Levers

    Applying Doppelts Seven Blunders and Solutions

    Elements of Successful Change

    Methodology

    Compliance-base Change versus Value-based Change

    Fostering Organization Readiness Champions

    Your Role As Readiness Ambassador

    6. Summary - Dos and Donts

    7. Readiness Assessment Articles And Tools

    8. Q&A

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    What Is Change Management?

    Change Management is NOT:

    Training (although good training is certainly one element of organizationreadiness)

    Spinning a good story to convince employees and avoid resistance, or

    The process used to manage scope (i.e., the change control process)

    The art of managing change is all about proactively positioning anorganization to be ready, willing, able to successfully adopt thebusiness change being implemented. Its acknowledging that

    resistance to change is natural, and proactively identifying andmitigating the causes of resistance.

    To avoid confusion, the term Organization Readiness is of ten used interchangeablywith Change Management

    To avoid confusion, the term Organization Readiness is often used interchangeablywith Change Management

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    Municipal Sustainability Change Management

    Dimensions

    From the perspective of municipal sustainability planning, we willthink about change management along 2 key dimensions:

    1. Municipal organization readiness - proactively positioning the municipalemployees to be ready, willing, able to successfully adopt the changesbeing implemented as a result of the municipal sustainability plan.

    2. Community readiness - proactively positioning citizens to be ready,willing, able to successfully adopt the changes being implemented as aresult of the municipal sustainability plan.

    For our purposes here today, the term Organization & Community Readiness will beused interchangeably with Change Management

    For our purposes here today, the term Organization & Community Readiness will beused interchangeably with Change Management

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    Change ManagementA Vital Component Of The

    Municipal Sustainability Plan

    Some business transformations seek to implement new businessprocesses or new technology

    However, municipal sustainability plans also seek to change the withindividuals think about long held mental models (e.g., environmentalsustainability).

    Transforming an organization and community with deeply ingrainedbeliefs, values, and behavioural patterns is daunting!

    To be successful change management/organization readiness must be anintegral component of each municipal sustainability plan.

    To be successful change management/organization readiness must be anintegral component of each municipal sustainability plan.

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    The Origins Of Organization Readiness

    I

    II

    IV

    III

    Organization ReadinessIneffective Effective

    SolutionIm

    plementation

    Effective

    Ineffective

    Desired

    Business

    Objective

    I Failure

    II Failure

    III Failure

    IV Success

    Unfortunately, The Track Record Of Large-scale Transformations Is Poor:

    A Gartner Group survey (1999) reported that 9 of 10 ERP initiative were deemed to be failures.

    A Cameron Group survey (1997) reported that 75% of TQM initiatives achieved no success what so ever.

    An Economist survey (1994) reported that 85% of re-engineering initiatives achieved little or no results. Many actually experience negativeresults!

    Why? Because these initiatives failed to change the underlying thought patterns, outlooks, and behaviours of employees. Failure tomodify thinking and perspectives (i.e., culture) permits old decision-making and activity patterns to remain intact

    Unfortunately, The Track Record Of Large-scale Transformations Is Poor:

    A Gartner Group survey (1999) reported that 9 of 10 ERP initiative were deemed to be failures.

    A Cameron Group survey (1997) reported that 75% of TQM initiatives achieved no success what so ever.

    An Economist survey (1994) reported that 85% of re-engineering initiatives achieved little or no results. Many actually experience negativeresults!

    Why? Because these initiatives failed to change the underlying thought patterns, outlooks, and behaviours o f employees. Failure to

    modify thinking and perspectives (i.e., culture) permits old decision-making and activity patterns to remain intact

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    A Changing Perspective

    Implementing A

    ChangeModified / New

    Processes /

    Practices

    Modified / New

    Policies

    Modif ied / New

    Organizations,

    People, Roles

    = =Significant

    CHANGE!!

    Therefore, proactive

    organization readiness

    Significant

    CHANGE !!

    Therefore, proactive

    organization readiness

    2000+ View:Modif ied / New

    Technology

    The definition of insanity is.doing things the same way, and expecting a different result .

    Implementing A

    Change

    1990s View:

    A sprinkling of

    communications and a dab

    of training

    A sprinkling of

    communications and a dab

    of training=

    New Toolset To

    Support Day-To-

    Day Operations=

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    What Is The Impact Of Municipal Sustainability Changes

    Without Organization & Community Readiness?

    Uptake is weak / slow and organization and/or community do notimplement the municipal sustainability strategies as intended

    Continue to do things the way weve always done it

    As a result:

    Continue to operate (and pay for) old practices, processes, technologiesetc.

    Resource utilization is no more efficient than before, in fact they cansometimes it is less efficient (e.g., entering data into both new systems

    and shadow systems)

    Morale suffers and often the organization and community losesconfidence in leadership

    Total cost of doing business actually increases

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    This Magical Thing Called Internalization

    I. Cont act

    II. Awareness of Change

    III. Understand the Change

    IV. Pos itive Perc ept ion

    V. Installation

    VI. Adoption

    VII. Institutionalization

    VIII. Int ernalization

    PreparationPhase

    AcceptancePhase

    CommitmentPhase

    Unawareness ConfusionNegative

    Perception

    Decision not toAt tempt/Sup por t

    Installation

    Change AbortedAf ter In iti al

    Utilization

    Change AbortedAf ter Extensiv e

    Utilization

    Commitment

    Threshold

    Disposition

    Threshold

    DegreeofSupportfo

    rtheChang

    e

    TIME

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    Organization Readiness Focus Areas Or Levers

    ChangeReadiness /

    Aligned Culture

    Pay &

    Performance

    Al ignment

    Change

    Leadership &

    Accountability

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &Deployment

    Vis ion Clari ty

    Powerful

    Business

    Case

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    Applying Doppelts Seven Blunders and Solutions:

    Powerful Business Case

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &

    Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Blunder: Patriarchal thinking that leadsto a false sense of security

    Organizations are addicted to the directives of

    higher authorities and no one meaningfully

    challenges the linear economic paradigmSustainability Solution: Change the dominant

    mindset through the imperative of achieving

    sustainability.

    Disrupting an organization's mental model is thefirst step toward the development of new ways of

    operating.

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    Applying Doppelts Seven Blunders and Solutions:Organization Structure Alignment

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &

    Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Mistake: A silo approach toenvironmental and socio-economic issues

    Because no single unit can identify all of the ways

    in which municipal services, policies, and

    processes affect the environment or socialwelfare, the status quo is perpetuated

    Sustainability Solution: Rearrange the parts by

    organizing sustainability transition teams

    This shake-up is important because plannersand decision makers often surround themselves

    with like-minded people, do not trust the unknown,

    or may feel threatened by change.

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    Applying Doppelts Seven Blunders and Solutions:Vision Clarity

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &

    Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Blunder: No clear vision ofsustainability

    Without a clear vision, organizations (and the

    individuals that make up the organizational

    system), often assume that being in compliancewith the law is the sole purpose of their policies

    Sustainability Solution: Change the goals by crafting

    an ideal vision and guiding sustainability principles

    Change the goals and different kinds fo ofdecisions and outcomes will follow; this requires a

    clear depiction of the new ends the organization

    seeks to achieve and guidelines for how decisions

    should be made to achieve them.

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    Applying Doppelts Seven Blunders and Solutions:Education

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &

    Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Mistake: Confusion over cause andeffect

    Focus on symptoms (e.g., emissions and

    discharges) not the true sources of sustainability

    challengesSustainability Solution: Restructure the rules of

    engagement by adopting new strategies

    How sustainable are we now? How sustainable

    do we want to be in the future? How do we getthere? How do we measure progress?

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    Applying Doppelts Seven Blunders and Solutions:Communications

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Mistake: Lack of information Most organizations fail to communicate effectively

    about the need for and the purpose, strategies,

    and expected outcomes of their sustainability

    efforts.Sustainability Solution: Shift information flows by

    tirelessly communicating the need, vision, and

    strategies for achieving sustainability.

    How sustainable are we now? How sustainabledo we want to be in the future? How do we get

    there? How do we measure progress?

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    Applying Doppelts Seven Blunders and Solutions:

    Pay & Performance Alignment

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Mistake: Insufficient mechanisms forlearning

    When employees are given limited opportunities

    to test new ideas, and when they receive few

    rewards for doing so, not much learning occurs.Sustainability Solution: Correct feedback loops by

    encouraging and rewarding learning and

    innovation.

    The adoption of new learning mechanisms leadsto wholesale changes of traditional feedback

    systems that are oriented toward maintaining the

    status quo.

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    Applying Doppelts Seven Blunders and Solutions:

    Pay & Performance Alignment

    ChangeReadiness /

    Aligned Culture

    Pay &Performance

    Al ignment

    Change

    Leadership &

    Accountabil ity

    Change

    Specific

    Communications

    Education &

    Staff

    Development

    Organization

    Structure

    Al ignment

    Staffing &Deployment

    Vision Clarity

    Powerful

    Business

    Case

    Sustainability Mistake: Failure to institutionalizesustainability

    Few organizations have incorporated

    sustainability in their core policies and

    procedures.Sustainability Solution: Adjust the parameters by

    aligning systems and structures with

    sustainability.

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    Elements of Successful Change

    Vision

    People: Skills

    Org Alignment

    Incentives: Business Case

    Leadership

    Accountabil it y

    Pay Alignment

    Resources Action PlanSuccessful

    Change

    Confusion

    Anxiety

    Gradual

    Change

    Frustration

    False Starts

    PeopleIncentives Resources Action Plan

    Vision People Resources Action Plan

    Vision Incentives Resources Action Plan

    Vision PeopleIncentives Action Plan

    Vision PeopleIncentives Resources

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    Purpose Of The Organization Readiness Plan

    Prepare your organization for what is necessary to successfully implement asuccessful Municipal Sustainability Plan.

    Create change leaders in your organization and community that are chargedwith the responsibility for managing the transition.

    Promote involvement in the change process by working with change leaders

    to manage implementation risk. Monitor the effectiveness of the change effort and adjust plans as needed.

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    Organization Readiness Phases & Activities

    DesignBuild, Test

    & DeployAssessment &

    Planning

    Readiness

    PlanningTransitionChange

    Framework

    IdentifyChangeLeaders

    Readiness

    Strategies& Approach

    ReadinessAnalysis

    ChangeManagementInfrastructure

    ImplementReadiness Plans

    Track Measures& Report Results

    AdjustReadiness MasterPlans (if required)

    1.4

    2.2

    3.1

    3.5

    4.1

    4.4

    4.3Communications

    Analysis

    2.3

    Evaluation

    & Adjustment

    TranslateChange

    Into Future StateContext

    1.1

    Build SponsorUnderstanding& Commitment

    DevelopChange Management

    Processes & Tools

    1.3

    1.2

    StakeholderAnalysis

    2.1

    ReadinessMeasures

    3.4

    MonitorChange Management

    Risk Factors

    4.2

    Assess

    Human & TechnicalObjectives

    OngoingChange Management

    Framew ork

    5.1

    5.4

    IdentifyChange Successes

    & Failures

    5.2

    Readiness

    Anal ysi s

    Master Plan

    3.2

    CommunicationsPlan

    3.3Evaluation

    Report

    5.3

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    Value-Based Commitment

    Involve people to design and implement planned changes

    that build new, innovative ways of getting results

    Compliance-Based Commitment

    Phase in incentives and measures, redesign structure and

    consequences that align behaviour with the future state

    vision

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    Your Organization

    Fostering Change Leaders

    Your Community

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    How To Be An Effective Ambassador For

    Sustainability-Related Change Obtain and maintain as clear a picture as possible of the Future State. The effective

    ambassador will be consistently aware that the organization cannot afford to fail at thechange because the status quo is too costly.

    Seek out and understand how the proposed change will affect your area. A change inone area often results in a significant impact on other areas. Effective ambassadorsunderstand the complex web of relationships that make up their organization and understandhow the proposed change will affect these areas.

    Assess your areas state of readiness. Effective management of change implementations

    are incumbent upon knowing where organizational readiness needs to be improved and how. Seek out and understand the time, money, and people resources necessary for the

    implementation of change. And be willing to commit. Effective ambassadors must also bewilling and able to commit their time and energy to organization readiness activities.

    Be a public champion . Sponsorship must be cascaded down an organization, but the targetaudience must have a sense that the change has been legitimized at the top. Ambassadorsmust, therefore, manifest their commitment publicly.

    Meet with key individuals or groups pr ivately throughout the change process toensure their continued support for the change. Skillful behind the scenes actioncommunicates that the ambassador is not just paying lip service to the change project.

    Manage consequences and use thee existing system of rewards to publicly alignbehaviours with the change. In most organizations, that which is measured and rewardedgets accomplished.

    Continually monitor organization and community readiness and progress toward thechange objectives. Monitoring help with early identification of any implementation problemsthat may exist, thereby allowing proper action to be taken.

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    Dos and Donts

    Take a proactive approach to identifying and managing change resistance. Resistancedoesnt go away with time.

    Dont confuse change management with selling. ITS NOT! Resistance to change isnatural.

    Avoid the technical black hole. The development of a technically sound solution isonly half of what it takes to achieve implementation success. Avoid spending all your

    time on technical issues at the expense of developing and implementing a proactiveorganization readiness effort.

    Move target audiences up the internalization curve one step at a time. Createawareness FIRST, understanding SECOND, and positive perception LAST. Cannotskip steps.

    Most significant initiatives like municipal sustainability represent a fundamental changeto the way your organizations and community live, work, and play. Leaders at all levelsmust be ENGAGED, and must engage others. If theyre not, something is wrong andchange risk goes up dramatically.

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    Organization Readiness Articles

    And Tools

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    Discussion / Q&A

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    Thank-You.

    Greg Weiss

    Partner, CORVUS Business Advisors

    (780) 428-4110 (x24)

    [email protected]