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ACT Sport and Recreation Social Media Workshop Series 2012

What is Possible!#SportRecSM

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Agenda• Session 1 – Workshop 1 Recap

– Understanding the Social Media Landscape

• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies

• Session 3 – Practical Scenario– Planning– Implementing

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Workshop 1 Recap Understanding the Social Media Landscape

•Feedback from the first workshop •What areas have people or clubs thought about pursuing?

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Agenda• Session 1 – Workshop 1 Recap

– Understanding the Social Media Landscape

• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies

• Session 3 – Practical Scenario– Planning– Implementing

FB: ACTSRS #SportRecSM

FB: ACTSRS #SportRecSM

Three Case Studies

1. Ultimate Frisbee – Mica2. Weston Creek Soccer – David3. ACTAS – Tara and Alex

• What they are trying to achieve• How they set it up• How it has been going• How do they know

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Case Studies – Ultimate Frisbee

• What they are trying to achieve

• How they set it up• How it has been going• How do they know

How Social Media can lead to unexpected outcomes

• Official Apology from Team Canada (aka Furious George)

• A "highlights" (read: lowlights) reel of all the poorly spirited play

Some articles on "ultiworld" which is a new, Ultimate-specific news blog: •http://ultiworld.com/wordpress/?p=658 •http://ultiworld.com/wordpress/?p=672 •http://ultiworld.com/wordpress/?p=894

•Similar example from European Champs 2011

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Case Studies – Weston Creek Soccer Club

Better communication through social media platforms• What they are trying to

achieve• How they set it up• How it has been going• How do they know

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Case Studies – ACTASUse of social media to promote major events and results • What they are trying to

achieve• How they set it up• How it has been going• How do they know

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See you back at 7.45!

FB: ACTSRS #SportRecSM

Agenda• Session 1 – Workshop 1 Recap

– Understanding the Social Media Landscape

• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies

• Session 3 – Practical Scenario– Planning– Implementing

FB: ACTSRS #SportRecSM

Social Media in context

Social Media Tactic

Business Outcome Decision/Position to choose the tactic

Broadcast Get messages out and get them out to more people than ever before, but don’t deliberately engage with people.

“I want as many people as possible knowing about a specific service offered by our organisation.”

Connect Reach stakeholders, athletes and volunteers and engage with them (virtually) face to face in order to gain feedback and build relationships.

“I want to engage in a dialogue with, or network with, define stakeholders.”

Promote Stake a place in crowded markets by overtly marketing services.

“I want people to know about our organisation – as a brand, as a service.”

Monitor Understand what people are saying about you and why.

“I want to understand what’s being said about, and by our organisation.”

Social Media Tactics and Business ObjectivesIn order to decide the appropriate style of social media use, the tactic must be balanced with outcomes

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Building a Social Media Framework

• Strategic Plan• Communication Objectives• Audiences• Platforms• Connection to other comms

(For this session you might want to logout of any personal social media because that’s what you’ll be using)

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Getting Practical – 3 Scenarios• Table 1 & 2

ACT Handball Assoc (a Peak Body) is trying to educate clubs about volunteer and fan behaviour (broadcast for education)

• Table 3 & 4Manuka Judo Club (a new club) is starting and wants to attract members (promote to raise awareness)

• Table 5 & 6Fooncy Frogs / Fooncy Frogz (an established club) is promoting a one-off carnival or trivia night to event (promotion to wider community)

Your Task1. Using the Social Media Framework Plan (15 mins)

2. Implement at least one platform (30 mins)3. Report and reflect (15 mins)

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Wrap-up

• Any questions or clarification?• Preview of next session

– Social Media Framework Development

• Continue the conversation– Twitter #SportRecSM– Facebook https://www.facebook.com/ACTSRS

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@sportrecsm

FB: ACTSRS #SportRecSM

Justin Barrie & Mel EdwardsPrincipal Consultants0423302814@DMA_Canberradesignmanagers.com.au

Thanks and see you at Workshop 3!