sm cliquidation cabinets2 ppt
TRANSCRIPT
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Family owned and operatedLocated in Nashville, Tennessee
Designs Custom Cabinets for Kitchens & Baths Builds cabinets for studios, tour busses, etc.
Has a great design team with a solid reputation
www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
Introduction
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
Offers FREE 3-D Design
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• Founded upon selling RTA cabinets• LC gradually expanded sales to include more
traditional assembled cabinets in several styles• Represents factories from USA and Overseas• The new styles are wood and man-made materials
www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
Introduction
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• Anxiety issues from staff & ownership• Current effort felt like they were “spinning their wheels”• No real results from FB, Twitter and Flickr• No one was really in charge of the SM• LC staff began to think it was a waste of work time• Not everyone was comfortable using SM • Knew they needed a SM Plan for business
www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
SWOT Analysis Revealed…
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• LC does have a Google Web Presence and analytics• LC has a IT person who designs and maintains website• Until recently, no optimized SM presence online• Were unsure how safe it would be• LC did not have a SM update Plan in place…time issues
www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
SWOT Analysis Revealed…
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
• D-I-Y, Small -Medium Builder, Remodeler, and homeowner
• Sales range from $2000-$12,000• Median age 50 & possible empty nester• Customer who frequently shops online
Target Customer
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
• Educate target market and other viewers• Build relationships and market share• Optimize new strategy, Clear direction• Design an easily workable SM plan for staff• Increase staff development time for SM
Social Media Online Goals…
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
Educate target market and other viewers • frequent posts to WordPress Blog(s) • optimize chosen sites & their features in SM Plan• use SM analytics to measure progress
Strategy
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
Increase market share • By nurturing online relationships through the use of clear
communication and helpful information• By posting news and new deals to Blog• By using QR code promos & such to attract viewers• By using promos, polls and contests to keep Website and SM
sites Sticky
Strategy
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www.Liquidation Cabinets.com
“Designs Sell, Customers Tell”
• This SM plan will take Patience, Education & Time• The SM plan (PET Project) has begun• In order to succeed LC’s approach must be honest • Ownership and staff have to work together to see any
measures of success• Social Mention will help us to measure our success• Finally, Customers will also be a tool of measurement
Conclusion and Analytics