slideshare growth planning

Planning for growthOr how to build growth into your business from the ground up

#GrowBrisbane #UBGM16

By: Daniel E. Smith

Program5 Keys to growth

Establish the baseline

Understand the journey

Formulate Ideas

Test, Test, Test

Analyse results


5 Keys to growth


1.Crystal clear purpose


2.Crystal clear niche


SEARCH


CONSUMER ELECTRONICS


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3.Ideal customer persona


4.Valuable proposition


MOST RELEVANT ANSWERS


MOST INNOVATIVE PRODUCTS


5.Impossible goal


INDEX THE WORLD’S INFO IN 100 YEARS


Establish the baseline


Growth = Have - HadDefined period of time


What can you measure to see progress toward your goal?


How much do you have now?



Had

Period of time

Have+ Growth- Growth

Have

Understand the journey


LeversAcquisition

Activation

Revenue

Referral

Retention


Acquisition


Discovery and exploration of your product/service

Activation


Conversion and experience

Revenue


How do you get paid, how easy is it to pay

Referrals


Shareability of your product/service

Retention


Opportunities for repeat business

Formulate ideas


Growth is a team sport


How can your team contribute their growth ideas?


I.C.E. Scores


Impact, Confidence, Ease


I + C + E / 3 = Score


5 + 3 + 4 / 3 = ICE Score 4


1 = Bad 10 = Do it right now, don’t wait

Test, Test, Test


Fastest growing companies test


At least three experiments / week


Choose growth lever


Test the highest scoring ideas


Monitor the progress continually


Analyse


What worked? What didn’t?


Why?


What can you learn?


In the real world



IMPLEMENTED DECERRS


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/GrowthHackerAU

/GrowthHackerAU

@GrowthHackerAU

Dani

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. Sm

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Sue

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