PRESENTATION OF MANAGEMENT

SHEHERYAR NASEER 13307

AQSA MAJEED 13328

ADNAN ASLAM 13305

JAVERIYA LATIF 13323

MEMOONA BABAR 13331

PRESENTED TO:

SIR USMAN SADIQ

GROUP NAME

The company was incorporated on 20th September 1967, Commencement of business certificates was issued on 23 February 1970.

Their total numbers of employees are about 5,100 people.

They have over 40 years experience in the sugar and food industry.

From HACCP certification, ISO 9000 and Kosher Certification, Shakarganj products meet customer’s demand in every sense of the word.

MISSION & VISION

Shakarganj Food Products Limited strives to be among the leading companies in the food industry and is committed to manufacturing and selling consistent, high quality world class products.

COMPANY VALUES

Targeting

BRANDINGShakarganj has its unique brand name and a unique brand symbol of “COW” that makes it distinguishable from other brands within the same industry.

PRICING STRATEGY

The pricing strategy for ShakarganjGood Milk is as such that it isdifferentiating its products from therest of the competitors.

DISTRIBURTION CHANNEL

PROMOTIONS

Advertisement

Sponsorship

Free samples

Local events and activities

Contests

DEPARTMENTALIZATION

Functional Departmentalization

Geographical Departmentalization

Customer Departmentalization

Functional Departmentalization

Geographical Departmentalization

Plant manager

Manager marketing

Manager accounting

Manager Human

ResourcesManager IT

Customer Departmentalization

Span of Control

The number of employees who can be effectively and efficiently supervised by a manager.

Width of span is affected by:

Skills and abilities of the manager

Employee characteristics

Characteristics of the work being done

Similarity of tasks

Complexity of tasks

Physical proximity of subordinates

Standardization of tasks

Roles and Responsibilities of HOD’s

Organization of safety Safety advisory committees Training and supervision Risk assessment Monitoring and review

ORGANIZATIONAL CULTURE

Leadership

Rewards

Welfare Package

Team spirit

Open Communication

Supportive Environment

ENVIRONMENT

General environment

Specific environment

Customers Employees Suppliers Competitors etc.

Political conditions Economic conditions Socio-Cultural Conditions Technological conditions

PLANNING

Setting goals, objectives and

targets of SFPL.

Strengths and weakness inside the

SFPL.

Evaluation of available

resources.

Threats and opportunities in its outside environment.

Shakarganj food products limited collects only four types of data for planning purpose:

Field Managers meet with Supervisors to develop scope of work to be accomplished.

Field managers meet with staff to discuss required outcomes.

Field managers & staff jointly develop action items and SMART objectives.

Field managers garner approval from their supervisors & empower staff to start working.

Field managers evaluate crew on how well objectives will accomplished.

DECISION MAKING

Call meeting Discuss the problem Pull together ideas Brain storm and analyze the different choices Select the best alternative Execute the decision Evaluate the results

MOTIVATION POLICY OF SFPL Incentive plans

Fuel plans

Mobile plans

Vehicle plans

REWARDS

MONETARY

Commissions beyond sales to customers.

Rewarding leadership effectiveness.

Rewarding new goals.

Pay for knowledge workers in teams.

Skill pay.

NON-MONETARY In the form of consumables.

In the form of manipulatables.

In the form of visual and auditory rewards.

In the form of social rewards.

In the form of job design.

Free Powerpoint TemplatesPage 30

Free Powerpoint Templates

LEADERSHIP

IN

SFPL

The Leader

Gathers information from staff before making a decision.

Produce high quality and high quantity work for long periods of time by leading efficiently.

Issues in leading a Team

• Responding To Different Agendas

• Handling Resistance

• Keeping People Engaged

• Remaining Positive Personally

• Getting The Balance Right

LOGO

HRM

&

ORGANIZATIONAL COMMUNICATION

External communication

• Letters

• Fax

• Direct mail

• Internet

• Video

• Telephones

• Advertising

• websites

Internal

communication

• Team briefing

• Notices

• Reports

• Memos

• Face to face

• E-mail

HR Functions performed by HR Manager

Human resource planning, recruitment, and selection Human resource development Compensation and benefits Safety and health Employee and labor relations Human resource research Organize on the job trainings Arrange for Off the job trainings

LOGO

CONTROLLING TECHNIQUES

CONTROLLING TECHNIQUES

Financial controlling

Budget controlling

Human resource controlling

Computer and information

controlling

SWOT ANALYSIS

STRENGTHS

Positive response from

customers

Latest plant

Product innovation

Strong consumer and

product research

WEAKNESS

Low Budget

Low Quality Milk

OPPORTUNITIES

Large potential market

Increased funding by

Government

Increased consumption

of PLM

THREATS

Competitors

New technology, ideas

Perceptions and price

differentials

PROBLEM ANALYSIS

PROBLEM ANALYSIS

Good-milk lacks a powerful brand name

Good-milk is as good as milk choice, but its name is not good.

Television advertisement

“Roz Roz Good-milk piya karo”. The TV ad doesn’t clearly target to drink Shakarganj Good-milk

Taste perception

The taste is bit sweeter and its quality feels lighter. The other brands milk packs have similar taste, the perception of Shakarganj milk perceives it sweeter in taste.

RECOMMENDATION This is to be sure that good milk is not playing short term business;

therefore, the management should be well focused in handling the product.

They should emphasize more on the commercial ads, as the advertisement

has a direct affect on consumers buying patterns.

An effective sales distribution should be drawn and prime focus must be the

ultimate consumer, so that to proof Good-milk really GOOD.