six marketing automation potholes to avoid
DESCRIPTION
B2B marketers are embracing marketing automation solutions. Spending on these solutions is set to increase 50% this year alone. If you’re one of the many marketers pushing off on your brand new shiny 'marketing automation bike,' we don’t want you to get hurt…so we have some advice. For more information read the full blog post here http://bit.ly/LEMd7rTRANSCRIPT
SIX MARKETING AUTOMATION POTHOLES TO AVOID
“ It’s a magic moment when you’re a kid, seeing your first two-wheel bike. So shiny, so perfect… and then it dawns on you that you have absolutely no idea how to ride it, and there might be injuries. The marketing equivalent of a new bike is your marketing automation platform.
Siriusdecisions
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
Don’t automate processes that are bad to begin with. 1 Don’t expect automated marketing to happen automatically. 2 Don’t forget to build engaging, valuable content to feed nurturing. 3 Don’t under-estimate the impact dirty data can have on success. 4 Don’t buy marketing automation to stay stuck in “batch & blast” mode. 5 Don’t focus on the technology at the expense of the buyer. 6
SIX MARKETING AUTOMATION POTHOLES TO AVOID
Richard Hill VP & Practice Lead, Marketing Automation
1440 King Street North St. Jacobs, Ontario N0B 2N0
Phone: 877.723.2999 Email: [email protected]