sacac campus visit potholes

Your Campus VisitPaving the Potholes

Text

Trent Gilbert CXO Chief eXperience Officer

SACAC 2010

Monday April 26 2010

The Chronicle of Higher Education

Read the Chronicle Article


San Francisco Chronicle

SFO Article The college visit - does it do any good Read Jeffs blog post


Los Angeles Times

LA Times Article On vacation -- at a college campus Read Trentrsquos blog post


Los Angeles Times


But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them


Boston Globe

In Step with tradition Campus Tours thrivingMonday April 26 2010

New York Times

Read the New York Times Article


US News and World Report

Read the US News and World Report Article


Read UB October 2009 Online

University Business


Five Campus Visit Potholes


1Not Being In Sync



Get In Sync


Students-AdmissionsStories-Stats

People-Programs




2Toxic Levels of Inauthenticity


Watch ldquoTina the Tour Guiderdquo


1980rsquos1990rsquos2010rsquos

Marketing

Branding

Authenticity

History of Higher Education Recruiting Trends



Irsquom an OK lover but afterwards I like to snuggle and talk Me too

AUTHENTICITY


Brands are Mirrors

Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image


ldquoI visited and it felt rightrdquo


Arts amp Science Group Student Poll 2004

ldquoMost Influentialrdquo


ldquoMost Trustedrdquo

Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information


ldquoEffectivenessrdquo

Noel-Levitz 2009


3Tourbots



Invasion of the Tourbots

Read the ArticleMonday April 26 2010

Storytelling isin our blood



People-Programs


ldquoI am a man and men are animals who tell storiesrdquo


Stories arehow most of

us learnMonday April 26 2010


20 headlines(to the point)

20 body copy(details)

50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof


Great stories engagegive goosebumps and

give a feeling of ldquosuspensionrdquo


Storytelling ScaleGuest Engagement on 1-10 (highest)

10 our(shared experience)

8 your6 mine4 others


4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March



Presidential Parade of FavoritesDonrsquot just show the showcase


Presidential Parade of Favorites


Pave Your ldquoPotholesrdquo1 Get In-Sync2 Be Authentic

3 Turn off the Tourbots4 Burst the Bubble

5 Re-think the RouteMonday April 26 2010

Want More Read Our Blogs

TargetX Blog at wwwtargetxcomithink


Free on Friday Webcasts

Free On Friday Webcasts Watch Past Webcasts


Download Session PDF1 Go to wwwtargetxcom

click iThink Blogclick Slide Presentations

2 Go to wwwslidesharenettargetx

3 Look for email with linkMonday April 26 2010


Text


SACAC 2010


The Chronicle of Higher Education

Read the Chronicle Article





Los Angeles Times



Los Angeles Times




Boston Globe


New York Times







University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010





Los Angeles Times



Los Angeles Times




Boston Globe


New York Times







University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


Los Angeles Times




Boston Globe


New York Times







University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


Boston Globe


New York Times







University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


New York Times







University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010






University Business




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010




1Not Being In Sync



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010



Get In Sync



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010



People-Programs









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010









Marketing

Branding

Authenticity





AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010




AUTHENTICITY


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


Brands are Mirrors













Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010












Noel-Levitz 2009


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


3Tourbots








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010








People-Programs









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010









50illustrations

(stories)

10 graphic(visual)


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


POPPoint of Proof









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010









4Bubble-boySyndrome



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010



Inform Your Campus


Inform Your Campus


5Death March





















Text


SACAC 2010


Inform Your Campus


5Death March





















Text


SACAC 2010


5Death March





















Text


SACAC 2010





















Text


SACAC 2010


sacac campus visit potholes

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