siemens en colombia - lateinamerika verein...1954 siemens colombia is established in bogota (offices...

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Siemens en Colombia

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Page 1: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Siemens en Colombia

Page 2: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 2 May 2012 Region Austral-Andina

Significant milestones

In Colombia since the beginning of last century!

Siemens Colombia has

been part of mayor

projects in energetic and

industrial infrastructure,

in the country and in the

region.

1907 Leo Kopp (founder of Bavaria Brewery), imported a Siemens Water

Plant.

1954 Siemens Colombia is established in Bogota (Offices and

manufacturing plants)

1983 Contract for the Medellín Metro is awarded to Siemens.

2004 Siemens built the biggest tri-phase autotransformer (120/150/180

MVA) in Colombia and in the Region, which was installed in Paipa,

Boyacá.

2004 Formation of new region Austral-Andina, Main office in Bogota

2009 Siemens opens a new factory in Tenjo, near Bogotá.

Siemens completes the modernization of two of the biggest electrical

substations in the country: San Carlos (230kV) y Chivor (230kV).

2010 Seven Turbo generators (3x47 MW Gas Turbines plus

2x21+2x24MW Steam Turbines) for the oil refinery in Cartagena -

REFICAR S.A.

2011 Steam Turbine Generator (43.5 MW) for El Alcaravan – Bioenergy

plant - ethanol.

First project of water technologies in Austral-Andina. Refineria de

Cartagena Raw Water Treatment & Wastewater Treatment

Page 3: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 3 May 2012 Region Austral-Andina

Siemens Colombia –Total covering of the country

Employees: 2.045

Sales Office Cali

Sales Office Barranquilla

Sales Office Medellín

Factory in Tenjo,

Cundinamarca

Bogotá:

Main Office Austral-Andina Region

Main Office Siemens Colombia

Page 4: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 4 May 2012 Region Austral-Andina

Venezuela

Colombia

Ecuador

Bolivia

Chile

Argentina

Region Austral-Andina

>30 times the size of Germany

3.030 km

8.2

60

km

Paraguay

Uruguay

Perú

Main Office

Sales Office

Production Center

Representative

Austral-Andina represents Siemens in South

America (without Brazil)

Main Office of the Region in Bogotá (Colombia)

Around 5.500 employees

Present for about 100 years (1907 in Argentina)

Trinidad &

Tobago

Region Austral-

Andina Main Office

Page 5: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 5 May 2012 Region Austral-Andina

Siemens Manufacturing S.A.

Local Value added in Colombia

•Siemens Factory in

Colombia

• Located 9 Km. From

Bogota’s city center

• Area of the factory:

96.000 mt2 (1.033.335 ft²)

Page 6: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 6 May 2012 Region Austral-Andina

1. SAAT Overview. Siemens Manufacturing

Design, Engineering and Production

Motors and Axial fans Low and Medium Voltage

panel and motor control center

Shelters for O&G and

Mining Industries

High Voltage and

Distribution Transformers

Page 7: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Why Colombia?

Page 8: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 8 May 2012 Region Austral-Andina

Colombia has an enormous business potential

Promising economical trends

Indicators

Population (hab.) 46,366,364

Area (km2) 1,141,748

GDP (EUR$ Billion, 2011) 302

GDP Growth 2011 (in %) 4,8

Inflation 2011 3,3

Source: Global Insight, National Statistics Department of Colombia (DANE)

1) Compound annual growth rate

302″

711″

2011

+5%

2030

Technology

GDP (USD)

Population

Growth :1.1%

Ranking Mundial #33 #26

GDP CAGR1) of 5%

Energy & Biofuels

O&G / IGCC

Petrochemical

Mining

Metals

Infrastructure and

transportation

Ma

in G

row

th D

rive

rs f

or

Sie

me

ns

Page 9: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 9 May 2012 Region Austral-Andina

Source: Economic Commission for Latin America and the Caribbean (ECLAC) –

Foreign Direct Investment in Latin America and the Caribbean http://www.eclac.org/

Banco de la Republica de Colombia

Colombia

92%

Perú

5%

Chile

15%

Argentina

3%

Uruguay

2%

20.208

7.055

6.899

7.328

15.095

19.440

7.243

13.234

7.659

17.299

Argentina

Colombia

Peru

Chile

Mexico

Foreign Direct Investment in 2010 & 2011

Values in million USD

Comparison 2011 vs. 2010

Venezuela>150%

Investments in the region were mainly directed at Oil & Gas

and Mining extraction,(no big local value added) followed by

food, metallurgy, chemicals and petroleum based products

In Colombia the sectors attracting the most investment were

oil & gas and mining (80%), services and manufacturing

Ecuador

107%

Paraguay

-20%

Bolivia

28%

Foreign Direct Investment (FDI) Recovery

Latin America attracted 31% more FDI in 2011 than in 2010

2011

2010

Page 10: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 10 May 2012 Region Austral-Andina

90% of exports are "traditional commodities"

Government seeking higher "technology exports"

Figures in USD – Colombian exports 2011

976′

1″883

3″091

6″015

13″393

1″619

2″650

3″063

5″019

16″748

BOGOTA

USA

EU

Andean

Community

Caribbean

China

Oil & Gas

Coal

Oil derivative

Coffee

Nickel

Source: National Statistics Department of Colombia (DANE);

Ministry of Commerce, Industry & Tourism

Page 11: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 11 May 2012 Region Austral-Andina

Energy Hydro Power & “Testcase Desertec”

(Regional Grid Interconnection Latin America)

Oil & Gas O&G CAPEX 2012 – 2030: USD 240’’1)

Production Expansion of the value chain and increasing importance of

energy efficiency & automation

Biological Economic potential of enormous biodiversity to be developed

Metals & Mining M&M CAPEX 2009 – 2015: USD 16’’

Transportation Infrastructure CAPEX 2011 – 2021: USD 55’’

Construction Growing buildings & construction CAPEX of >USD 20’’ per year

Colombia – Great investment opportunities

The country is seeking to increase local value add

Source: ProExport Colombia, Transport Ministry, UPME (Mining & Energy Planning Unit)

1) Based on strategic planning by Ecopetrol revealed during SEWEC Interviews

Page 12: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 12 May 2012 Region Austral-Andina

Effective

Subscribed

Negotiation

Future

Canada, United States, Mexico, Guatemala, Honduras, El Salvador, Ecuador, Peru, Bolivia, Chile, Argentina,

Paraguay, Uruguay, Brazil, Liechtenstein, Switzerland

FTAs of Colombia with trade partners

Currently taking advantage of 11 FTAs (including U.S. since May 2012)

Source: Proexport Colombia

Page 13: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 13 May 2012 Region Austral-Andina

Colombia

Political, economical & legal stability

Indicators Before 2012

Doing Business Index 49 42

Corruption Perception Index 3.6 3.4

Industrial Growth 4.0% 5.5%

Investor Protection 6.0 8.3

Source: National Statistics Department of Colombia (DANE),

World Bank and Transparency International

Colombia consistently improved its legislation in the past 4 years in order to implement regulations that clearly define

disclosure guidelines and CEO responsibilities

Colombia is the third best in the easiness of doing business in South America

Colombia has an established institutional structure monitoring public spending specially in the regions

Investment grade for Colombia further strengthens FDIs and Market Potential

Page 14: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 14 May 2012 Region Austral-Andina

Colombia offers great investment opportunities

Favourable political, social and economical environment

Highlights Lowlights

▪ Strategic geographic location, access to Atlantic ocean

and Pacific ocean

▪ The Colombian Government is taking further actions to

reduce the bureaucracy to further strengthen the

economic growth

▪ The Colombian security situation has improved

strongly in the last 10 years

▪ Integration with the international community in political

and economical level. i.e. access to 1.5 bn consumers

around the world and Colombia is part of UN Security

Council

▪ Availability of high qualify labor force , flexibility of labor

market and strong management credibility.

▪ Sectors will continue to attract significant inflows of

foreign investment into Colombia

▪ Colombia’s economy backed up by strong domestic

market and low exposure to current “Euro-Crisis”,

also conservative banking sector

▪ Current Infrastructure deficiencies are a barrier for

further economic development

▪ Low industrialization grade, High dependence of

commodities, would reduce incomes and tax earning if

prices decrease.

▪ Low competitiveness level, higher logistics difficulties

specially to access to south and center of the country.

Page 15: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 15 May 2012 Region Austral-Andina Page 15 FS CC CR1 Ulrike Wahl

Established in 2006 by Siemens S.A. and Siemens AG

with the support of the employees of Siemens in

Colombia

Develops social responsibility activities of Siemens in

Colombia.

Topics:

• Education in science and technology (discovery boxes)

• Disaster relief and Social Entrepreneurship (Water filters)

• Volunteering of Siemens employees (“granja social”)

Siemens Colombia:

Social Entrepreneurship in Colombia

Page 16: Siemens en Colombia - Lateinamerika Verein...1954 Siemens Colombia is established in Bogota (Offices and manufacturing plants) 1983 Contract for the Medellín Metro is awarded to Siemens

Page 16 May 2012 Region Austral-Andina

¡Thank you!

Siemens S.A.

Bogotá, Colombia

www.siemens.com.co

Inducción General Inducción General