siemens en colombia - lateinamerika verein...1954 siemens colombia is established in bogota (offices...
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Siemens en Colombia
Page 2 May 2012 Region Austral-Andina
Significant milestones
In Colombia since the beginning of last century!
Siemens Colombia has
been part of mayor
projects in energetic and
industrial infrastructure,
in the country and in the
region.
1907 Leo Kopp (founder of Bavaria Brewery), imported a Siemens Water
Plant.
1954 Siemens Colombia is established in Bogota (Offices and
manufacturing plants)
1983 Contract for the Medellín Metro is awarded to Siemens.
2004 Siemens built the biggest tri-phase autotransformer (120/150/180
MVA) in Colombia and in the Region, which was installed in Paipa,
Boyacá.
2004 Formation of new region Austral-Andina, Main office in Bogota
2009 Siemens opens a new factory in Tenjo, near Bogotá.
Siemens completes the modernization of two of the biggest electrical
substations in the country: San Carlos (230kV) y Chivor (230kV).
2010 Seven Turbo generators (3x47 MW Gas Turbines plus
2x21+2x24MW Steam Turbines) for the oil refinery in Cartagena -
REFICAR S.A.
2011 Steam Turbine Generator (43.5 MW) for El Alcaravan – Bioenergy
plant - ethanol.
First project of water technologies in Austral-Andina. Refineria de
Cartagena Raw Water Treatment & Wastewater Treatment
Page 3 May 2012 Region Austral-Andina
Siemens Colombia –Total covering of the country
Employees: 2.045
Sales Office Cali
Sales Office Barranquilla
Sales Office Medellín
Factory in Tenjo,
Cundinamarca
Bogotá:
Main Office Austral-Andina Region
Main Office Siemens Colombia
Page 4 May 2012 Region Austral-Andina
Venezuela
Colombia
Ecuador
Bolivia
Chile
Argentina
Region Austral-Andina
>30 times the size of Germany
3.030 km
8.2
60
km
Paraguay
Uruguay
Perú
Main Office
Sales Office
Production Center
Representative
Austral-Andina represents Siemens in South
America (without Brazil)
Main Office of the Region in Bogotá (Colombia)
Around 5.500 employees
Present for about 100 years (1907 in Argentina)
Trinidad &
Tobago
Region Austral-
Andina Main Office
Page 5 May 2012 Region Austral-Andina
Siemens Manufacturing S.A.
Local Value added in Colombia
•Siemens Factory in
Colombia
• Located 9 Km. From
Bogota’s city center
• Area of the factory:
96.000 mt2 (1.033.335 ft²)
Page 6 May 2012 Region Austral-Andina
1. SAAT Overview. Siemens Manufacturing
Design, Engineering and Production
Motors and Axial fans Low and Medium Voltage
panel and motor control center
Shelters for O&G and
Mining Industries
High Voltage and
Distribution Transformers
Why Colombia?
Page 8 May 2012 Region Austral-Andina
Colombia has an enormous business potential
Promising economical trends
Indicators
Population (hab.) 46,366,364
Area (km2) 1,141,748
GDP (EUR$ Billion, 2011) 302
GDP Growth 2011 (in %) 4,8
Inflation 2011 3,3
Source: Global Insight, National Statistics Department of Colombia (DANE)
1) Compound annual growth rate
302″
711″
2011
+5%
2030
Technology
GDP (USD)
Population
Growth :1.1%
Ranking Mundial #33 #26
GDP CAGR1) of 5%
Energy & Biofuels
O&G / IGCC
Petrochemical
Mining
Metals
Infrastructure and
transportation
Ma
in G
row
th D
rive
rs f
or
Sie
me
ns
Page 9 May 2012 Region Austral-Andina
Source: Economic Commission for Latin America and the Caribbean (ECLAC) –
Foreign Direct Investment in Latin America and the Caribbean http://www.eclac.org/
Banco de la Republica de Colombia
Colombia
92%
Perú
5%
Chile
15%
Argentina
3%
Uruguay
2%
20.208
7.055
6.899
7.328
15.095
19.440
7.243
13.234
7.659
17.299
Argentina
Colombia
Peru
Chile
Mexico
Foreign Direct Investment in 2010 & 2011
Values in million USD
Comparison 2011 vs. 2010
Venezuela>150%
Investments in the region were mainly directed at Oil & Gas
and Mining extraction,(no big local value added) followed by
food, metallurgy, chemicals and petroleum based products
In Colombia the sectors attracting the most investment were
oil & gas and mining (80%), services and manufacturing
Ecuador
107%
Paraguay
-20%
Bolivia
28%
Foreign Direct Investment (FDI) Recovery
Latin America attracted 31% more FDI in 2011 than in 2010
2011
2010
Page 10 May 2012 Region Austral-Andina
90% of exports are "traditional commodities"
Government seeking higher "technology exports"
Figures in USD – Colombian exports 2011
976′
1″883
3″091
6″015
13″393
1″619
2″650
3″063
5″019
16″748
BOGOTA
USA
EU
Andean
Community
Caribbean
China
Oil & Gas
Coal
Oil derivative
Coffee
Nickel
Source: National Statistics Department of Colombia (DANE);
Ministry of Commerce, Industry & Tourism
Page 11 May 2012 Region Austral-Andina
Energy Hydro Power & “Testcase Desertec”
(Regional Grid Interconnection Latin America)
Oil & Gas O&G CAPEX 2012 – 2030: USD 240’’1)
Production Expansion of the value chain and increasing importance of
energy efficiency & automation
Biological Economic potential of enormous biodiversity to be developed
Metals & Mining M&M CAPEX 2009 – 2015: USD 16’’
Transportation Infrastructure CAPEX 2011 – 2021: USD 55’’
Construction Growing buildings & construction CAPEX of >USD 20’’ per year
Colombia – Great investment opportunities
The country is seeking to increase local value add
Source: ProExport Colombia, Transport Ministry, UPME (Mining & Energy Planning Unit)
1) Based on strategic planning by Ecopetrol revealed during SEWEC Interviews
Page 12 May 2012 Region Austral-Andina
Effective
Subscribed
Negotiation
Future
Canada, United States, Mexico, Guatemala, Honduras, El Salvador, Ecuador, Peru, Bolivia, Chile, Argentina,
Paraguay, Uruguay, Brazil, Liechtenstein, Switzerland
FTAs of Colombia with trade partners
Currently taking advantage of 11 FTAs (including U.S. since May 2012)
Source: Proexport Colombia
Page 13 May 2012 Region Austral-Andina
Colombia
Political, economical & legal stability
Indicators Before 2012
Doing Business Index 49 42
Corruption Perception Index 3.6 3.4
Industrial Growth 4.0% 5.5%
Investor Protection 6.0 8.3
Source: National Statistics Department of Colombia (DANE),
World Bank and Transparency International
Colombia consistently improved its legislation in the past 4 years in order to implement regulations that clearly define
disclosure guidelines and CEO responsibilities
Colombia is the third best in the easiness of doing business in South America
Colombia has an established institutional structure monitoring public spending specially in the regions
Investment grade for Colombia further strengthens FDIs and Market Potential
Page 14 May 2012 Region Austral-Andina
Colombia offers great investment opportunities
Favourable political, social and economical environment
Highlights Lowlights
▪ Strategic geographic location, access to Atlantic ocean
and Pacific ocean
▪ The Colombian Government is taking further actions to
reduce the bureaucracy to further strengthen the
economic growth
▪ The Colombian security situation has improved
strongly in the last 10 years
▪ Integration with the international community in political
and economical level. i.e. access to 1.5 bn consumers
around the world and Colombia is part of UN Security
Council
▪ Availability of high qualify labor force , flexibility of labor
market and strong management credibility.
▪ Sectors will continue to attract significant inflows of
foreign investment into Colombia
▪ Colombia’s economy backed up by strong domestic
market and low exposure to current “Euro-Crisis”,
also conservative banking sector
▪ Current Infrastructure deficiencies are a barrier for
further economic development
▪ Low industrialization grade, High dependence of
commodities, would reduce incomes and tax earning if
prices decrease.
▪ Low competitiveness level, higher logistics difficulties
specially to access to south and center of the country.
Page 15 May 2012 Region Austral-Andina Page 15 FS CC CR1 Ulrike Wahl
Established in 2006 by Siemens S.A. and Siemens AG
with the support of the employees of Siemens in
Colombia
Develops social responsibility activities of Siemens in
Colombia.
Topics:
• Education in science and technology (discovery boxes)
• Disaster relief and Social Entrepreneurship (Water filters)
• Volunteering of Siemens employees (“granja social”)
Siemens Colombia:
Social Entrepreneurship in Colombia
Page 16 May 2012 Region Austral-Andina
¡Thank you!
Siemens S.A.
Bogotá, Colombia
www.siemens.com.co
Inducción General Inducción General