DynaTek Media “Get Converged”

Gary C. QuasebarthVice President Operations

About DynaTek

• DynaTek founded in 2002

• Corporate headquarters in Scottsdale, AZ

• Offices located in Austin, Cleveland, UK

• 4 Active effectiveness pilots looking at different aspects of digital signage implementations

• 2000 sites operational by end Q1 07

Media Supply ChainRolls Defined

PostProduction

TrafficScheduling

Management

Network Delivery

Air

Raw Content

Report Transact

AdReservations

1

$ 4

5

2

3

6

The Issues 5 Years Ago

• Price…displays, players• Lack of robust software platforms• Lack of credible ROI and or Business Models• Bandwidth and associated cost

Current Barriers

• Operators failure to understand scalability • Lack of available inventory in vertical markets• Advertisers slow to adopt…paradigm shift

DynaTek’s ConvergenceReach_Engage_Convert

• At the Pump• On the Cell Phones• In the Store• On the web

Software Must Haves

• Reservation Capability• Proof of play for media and hardware!• Scheduling tools, zones, regions, languages…• Hardware health monitoring & remote

management • Highly scaleable architecture

Hardware Best Practices

• Use Standard Player Hardware Image from a major supplier

• Build a Clean OS Image• Use LCD displays w/232 capabilities• Standardize mounting systems• Kit and test systems (time is money)• Asset Management

Why At The Pump?

• Motivate Consumer Behavior

• Bring instant value e.g. coupons and offers

• Builds long term customer loyalty

Why Customers Cell Phone?

• Text mnms to 78247• Customer Sends a

Text Message for an instant coupon

• Coupon delivered to their phone and to an in-store printer

Why In Store?

• Increase product sales• Reduce perceived wait

time• Build relationship with

customer by offering localized weather, traffic and community information

Why On the WebDrive traffic back to store

Instant Win promotions

Digital Communities Customized Loyalty Programs

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Text ‘scratch’ to 78247

To the WebTo the store

To the phone

Get Converged Moves Your Customers