should you write a business book?
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What Every Potential Author Should Know Before Writing a Single WordTRANSCRIPT
Should You Write a Business Book? What Every Potential Author Should Know Before Writing a Single Word
Host: your personal thoughtleader Ken Lizotte CMC
“Beware when the great God lets loose a thinker on this planet!”
Ralph Waldo Emerson
The 5 Pillars of Thoughtleading
Publish Your Ideas Speak to Groups Fresh Thinking Creatively Leverage the Internet Vigorously Use the Media
Why publish a book?
CREDIBILITY!
Visibility
Marketing Tool
Sales Tool
Build Relationships
Extend Your Value
What NOT to aspire to… Ernest Hemingway
J.K. Rowling
Ken………………………..!
Developing leading-edge ideas
Your book title and content must be STRATEGIC
For your best book idea, determine your #1 expertise:
How do you improve your clients’ situation? What do you do very, very well? What do you do better than any of your
competitors? What do you ENJOY most? Why are your clients more than happy to
pay you? What problems do you solve? What problems do you see coming? Do you enjoy musing about the future?
Your Book’s Best Content =
Your Most Strategic Expertise
Book by a sales expert
“Expert Selling: How to Win and Keep New Business Again and Again”
Introduction … What Makes a Great Sales Rep? Chapter #1 … Targeting Prospects
Chapter #2 … Getting Thru the DoorChapter #3 … Nailing the Sales CallChapter #4 … Closing the DealChapter #5 … Re-selling to Same CustomersChapter #6 … Using Referrals to Gain New Prospects
Chapter # 7 … Valuable Sales Tools Chapter #8 … The Future of Sales
Should I “get” a publisher?
Should I self-publish?
Reason to “get” a publisher:
credibility/ego!
•
Reasons to self-publish:
1. You don’t need to get “permission”2. Process much faster!3. Book will likely stay in print longer4. You have to market/sell your book all by yourself anyway!5. You can just start writing
If you choose to “get” a publisher
Do NOT start writing your book! Compose a book proposal Consult our articles page on
www.thoughtleading.com Find a literary agent (or DIY) Prepare for long haul Negotiate contract offer
If you choose to self-publish
START WRITING!
Actually Writing
* RESEARCH
* OUTLINE
* BRAIN DUMP
* REVISE (play!)
* REFINE (bridge, fact-check, add graphics)
* REVISE (polish)
* SOLICIT CRITIQUES
* REVISE (proof, tweak)
* SUBMIT TO EDITOR
* PREPARE TO REVISE AGAIN!
Cover, Title, Bio etc.
Your publisher MAY work with you on cover, title, bio page etc.
If you self-publish, you design and choose these yourself
Ralph Waldo again:
Thought is the blossom Language the bud Action the fruit
Post-writing Actions! Create a book promotion plan (publicity,
speaking, article excerpts)
Add a “book page” to your website
Plan to use your e-list, social media and Internet to announce book
Give your book away to clients and selected prospects
Use STRATEGICALLY!
Thanks for attending!
Ken Lizotte CMC Chief Imaginative Officer (CIO) of
emerson consulting group inc. 978-371-0442 [email protected] Sign up for my popular
“thoughtnotes” eblasts at www.thoughtleading.com