sharpening the edge
TRANSCRIPT
Sharpening the Edge: A Fresh Look at Economic
Development Online
4/14/16
GroundbreakingEconomic
Development Communications
Full-service EconomicDevelopment Marketing Agency with Online Focus
Strategy Branding
Website Development Content Creation
Social Media
ABOUT US
Virtual Company
WE KNOWECONOMIC
DEVELOPMENT
ABOUT US
● We Sit on ED Boards● We Attend Conferences● Regular Speakers● Interviews● Industry Articles
WHO WE WORK WITH
Helping Over 100 Communities Across 20 States
A Virtual Company
A FRESH LOOK ATECONOMIC DEVELOPMENT
ONLINE
CONTACT INFORMATION FIRST
Everything else second.
TELL A STORY
Visual, Authentic & Unique
Business and Workforce Testimonials
HAVE A MAP
Don’t assume anyoneknows your location.
CONTENT, CONTENT, CONTENT
Why? Good Content Brings Many Benefits
● Keeps website current● Great first impression● SEO benefits● Informs local businesses● Educates stakeholders● Shows industry engagement
● Many types of content...
Local Content
● Local Newspaper● Current ED news● Events● Local Businesses
Editorial Content
● Success Stories● Business Parks● Testimonials● Local Businesses
● Made in advance● Keywords
National & Expert Content
● Current● ED Focused● Educate
Stakeholders● Blogs
Feature on Home Page
● Current● ED Focused● Educate
Stakeholders
Social Media
How Often Should I Post?
Weekly… at minimum.
USE GREAT VIDEO
Moving, Informative, Visual
RECOGNIZE BUSINESSES
Success Stories, Supporters or Members
INFOGRAPHICS
SOCIAL MEDIA
Who is using what tool?
BE MOBILE
Our analytics show that up to 25% of web traffic on our clients’ site selection pages are coming from mobile devices.
If your website isn’t optimized for mobile, you are losing leads without knowing it.
Be Mobile Friendly
SEND THE MESSAGEREGIONALLY
MICROSITES
Types of Microsites
LEAD TRACKING
CONCLUSION
1. CONTACT INFORMATION FIRST2. TELL A STORY3. HAVE A MAP4. CONTENT, CONTENT, CONTENT5. USE GREAT VIDEO6. RECOGNIZE BUSINESSES7. INFOGRAPHICS8. SOCIAL MEDIA9. BE MOBILE
10. SEND THE MESSAGE REGIONALLY11. MICROSITES12. LEAD TRACKING
