shaping tomorrow - sources

www.shapingtomorrow.com

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Add automatic and manual ‘Scan material’ Set up continuous tracking of sources and keywords View latest ‘News’View ‘Sources’ of changeView your bookmarked ‘Tags’View your customized ‘Reports’View ‘Contributors’View your ‘Sources Log’

Special featuresAdd, edit and view in your native languageCreate your own corporate memoryDevelop your enterprise-wide knowledge

management system

Track emerging evidence of change


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Managing change is a process that can be systematizedIncreasing strategic foresight capability is the first step in change managementHaving strategic foresight increases future opportunity and reduces emerging riskYou can use the SOURCES service to scan for, identify and monitor change going on around you and to look for more evidence of change to confirm or deny the FORECASTS our robot has automatically extracted from the content here


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Scanning is analogous to an early warning radar, a continuous process of scanning the environment to identify signals of change and emerging trendsAn excellent early warning radar looks at all aspects of the global environment scanning for (p)olitical, (e)conomic, (social), (t)echnological change .. as this service doesGood scanning explores both new, strange and weird ideas, as well as persistent challenges and trends, today


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By collecting Insight about emerging change, analyzing underlying patterns, finding future FORECASTS and picturing what’s likely/unlikely to happen within the global environment, mental models of possible futures can be created from which your preferable future can be chosenBy choosing preferable futures people and organizations shape their and our tomorrows and create leadership positionsYou to can quickly and easily Tracking and analysing how a trend

emerges and diffuses throughout society over time


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Scanning allows you, and your colleagues to ask ‘what if?’ questions by reading FORECASTS and Insights

- What if this happened in the world today?

- What does it mean for others? - What does it mean for us? - How should we respond and

when? Select those for further investigation and deeper thinking that look as though they will generate significant change in your world and that of your stakeholders

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Look for interdependencies, feedback delays and repeating patterns amongst Insights. Try to:

- See ahead: look to what’s coming next

- See behind: understand the past - See above: take a helicopter view too - See below: find the diamond in the

rough - See beside: remove the blinkers - See beyond: question what’s beyond

the horizon - See through: look for fresh essence and meaning

See above

See beside

See ahead

See beyond

See below

Brainstorming: Nasi 1991 / Mintzberg 1998


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See emerging change using pattern recognition tools: tag clouds, timelines, maps, graphs, tables, votingKnow how your own organization’s and our members thinking is changing over timeLook for patterns, ideas and uncertainties among the presented content

Here is how forward thinking individuals and organizations stay ahead of slower rivals:Add and share Insights and FORECASTS with colleagues.Speed read each others article titles and/or descriptionsLook for patterns, risks, opportunities across FORECASTSDelve deeper into content of interest by clicking on it‘Refer’ specific trends, ideas, uncertainties and potentialMake it a regular weekly habit

Use DECIDE to capture specific trends, ideas, uncertainties and potential surprises that need to beconsidered further


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‘Tag’ FORECASTS and Insights with keywords, dates, project names, etc.Add your observations, questions, ideas, conclusions, critique etc. via the ‘Forum’ button‘Share’ your individual findings via email, RSS, social media etc.‘Refer’ one item to anotherSet up a long-term discussion GROUP


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Scanning involves identifying Insight about change and analyzing the contentAn Insight is a raw and single point observation of change drawn from reports, articles, PDF’s, videos etc.For instance, when you read a daily newspaper you will regularly see new events and discoveries being reportedCapturing the Insights systematically underpins the scanning processThis is a mammoth task done manually, but fortunately our system almost completely automates the process


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Here you can add your own scan material by:Following your key sources e.g. rivals,

regulators, experts, protest groups, keywords Automatically add sources by entering: - RSS feeds - a Twitter name - or a Web search

Each day our robot (Athena) will visit your sources and automatically add relevant material she finds without any effort on your

part. Your additions will appear in SOURCES | All > Using the robot will save you much time and effort compared to manual scanning

You can also use your computer’s bookmarks bar before dragging and dropping the link to add Insights wherever you are on the Web

Or Add Insights manually in the original way


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View latest newslettersUse these to remain abreast of major emerging changes going on around youLook for more evidence using the ‘Search’ boxDiscuss these at your weekly emerging trends meeting and agree innovations or threats that you should avoid or exploit and that need further researchContact us to have your own, private newsletter on topics of your choice in the same format as ours but liveried in your colors and logo


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Use this service to see all Insights in added date order starting from the latest contribution and going backwards in time, or switch to published date or alpha orderOur clients use this to quickly trawl back through the last week’s contributions looking for new potential surprises, fresh weak signals and signs of strengthening or declining trends and just to stay abreast f what is happening around themWe do this too and can absorb last week’s contributions by skim reading in an hour or soSo skim read the contributions and ‘tag’, ‘refer’, ‘report’, ‘share’ with others, or ‘comment’ on those of interest in the ‘forum’Switching from ‘All’ will show you what you have added ‘My’ or your associates have contributed ‘Our’ (if available)Pick out the one or two big discoveries you made to share with your associates


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Here is where you can view all the public sources we and our clients, partners and members track continuously in ‘All’If you have added sources you can see these under ‘My’ or ‘Our’ if you are our client.Sources also contains its own set of PLAN and ACT tools for you to conduct competitive analysis on your rivals, takeover targets etc.


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Assign sources tags as you wish, re-name, delete, add or merge tags togetherAdd multiple tags separated by commasYour tags appear as a ‘cloud’ from the left-hand navigation barThe more you tag the larger the typeface will become relative to other tags. Set ‘from’, ‘to’, to watch how your tagging changes over time and to spot newly emerging changeSet to My | Our | All to se your own, your associates or all of our member’s public tags


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Assign tags as you wish, re-name, delete, add or merge tags togetherAdd multiple tags separated by commasYour tags appear as a ‘cloud’ from the left-hand navigation barThe more you tag the larger the typeface will become relative to other tags. Set ‘from’, ‘to’, to watch how your tagging changes over time and to spot newly emerging changeSet to My | Our | All to se your own, your associates or all of our member’s and Athena’s public tags


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View item collections that you have added to ‘Reports’View yours and others’ reports that you have access tooCirculate these to associates as requiredYou can print your reports using DeskPDF

(separate small purchase required)


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Begin exploring the serviceConsult the other detailed help

‘GUIDES’ hereLearn how to get ahead of rivalsContact us if you have any difficulties or

would like up to 40 minutes free, online training

We are here to help. Feel free to contact us

+44 (0) 1273 [email protected]: shapingtomorrowAsk Athena

Or use Live Chat when we are available online

“We are here to help you makebetter strategy decisions today, faster and cheaper than ever before”

shaping tomorrow - sources

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