shanshan ge profolio

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This is shanshan ge, I always believe that Get to know graphic design is the way to know more about designing, or more than just designing. I’ve been doing it with all my passion and creation.

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Page 1: shanshan ge profolio
Page 2: shanshan ge profolio

This is shanshan ge, I always believe that Get to know graphic design is the way

to know more about designing, or more than just designing. I’ve been doing it

with all my passion and creation.

Page 3: shanshan ge profolio

Shan Shan Ge1569 Lemon Ave, Walnut CA 91789626-688-6096 / [email protected]

Objective-To obtain a position at a company where I can maximize my graphic de-sign’s skills, increase my ability on developing different programs, and gain more experience on graphic design in real life.-To build up a new graphic design company under the name of mine.

Experience-Studied how to use graphic technique, like Photoshop and Illus-trator.-Designed magazine adds, CD covers and logos.-Getting a deeper touch with photography and typography.

Ability-Excellent Photoshop, InDesign and Illustrator programs’ skills.

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Beijing

Holiday

Resort

At Ernst

Young Plaza

7th + Fig

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Beijing Holiday Resort

Where Year Of The Rabbit Beggan And The Future Beggins

Where Year Of Rabbit Beggin And The Future Beggin

BeijingHoliday Resort

R E S T A U R A N T+ S P A

Page 6: shanshan ge profolio

UbiquitousTypography makes at least two kinds of sense,

if it makes any sense at all. It makes visual sense and historical sense. The visual side of typography is always on display, and ma-

terials for the study of its visual form are many and widespread. The history of letter- forms and their us-age is visible too, to those with access to manuscripts, inscriptions and old books, but from others it is largely hidden.

This book has therefore grown into some-thing more than a short manual of typo-graphic etiquette. It is the fruit of a lot of long walks in the wilderness of letters: in part a pocket field guide to the living wonders that are found there, and in part a meditation on the ecological principles, survival techniques, and ethics that apply. The principles of typography as I understand them are not a set of dead conventions but the tribal customs of the mag-ic forest, where ancient voices speak from all directions and new ones move to unremembered forms.

One question, nevertheless, has been often in my mind. When all right-thinking human beings are strug-gling to remember that other men and women are free to be different,6and free to become more different still, how can one honestly write a rulebook? What reason and au-thority exist for these commandments, suggestions, and instructions? Surely typographers, like others, ought to be at liberty to follow or to blaze the trails they choose.

Typography thrives as a shared concern - and there are no paths at all where there are no shared desires and directions. A typographer determined to forge new routes must move, like other solitary travellers, through unin-habited country and against the grain of the land, cross-ing common thoroughfares in the silence before dawn. The subject of this book is not typographic solitude, but the old, well- travelled roads at the core of the tradition: paths that each of us is free to follow or not, and to enter

and leave when we choose - if only we know the paths are there and have a sense of where they lead.That free-dom is denied us if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown. If you use this book as a guide, by all means leave the road when you wish. That is pre- cisely the use of a road: to reach individu- ally chosen points of depar-ture. By all means break the rules, and break them beauti-fully, deliberately, and well. That is one of the ends for which they exist.

Letterforms change constantly, yet differ very lit-tle, because they are alive. The principles of typographic clarity have also scarcely altered since the second half of the fifteenth century, when the first books were printed in roman type. Indeed, most of the principles of legibility and design explored in this book were known and used by Egyptian scribes writing hieratic script with reed pens on papyrus in 1000 B.C. Samples of their work sit now

in museums in Cairo, London and New York, still lively, subtle, and perfectly legible thirty centuries after they were made.

Writing systems vary, but a good page is not hard to learn to recognize, whether it comesfrom Tang Dynasty China, The Egyptian New Kingdom typographers set for themselves than with the mutable or Renaissance Italy. The principles that unite these distant schools of design are based on the structure and scale of the human body - the eye, the hand, and the forearm in particular - and on the invisible but no less real, no less demanding, no less sensuous anatomy of the human mind. I don’t like to call these principles universals, because they are largely unique to our species. Dogs and ants, for example, read and write by more chemical means. But the underlying principles of typography are, at any rate, stable enough to weather any number of human fashions and fads.

The presence of typography both good and bad, can be seen everywhere.

“Typography is the craft of endowing human language with a durable visual

form, and thus with an independent existence.”

Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy - the dance, on a tiny stage, of

It is true that typographer’s tools are presently chang-ing with considerable force and speed, but this is not a man-ual in the use of any particular typesetting system or me-dium. I suppose that most readers of this book will set most

of their type in digital form, using computers, but I have no preconceptions about which brands of computers, or which versions of which proprietary software, they may use. The essential elements of style have more to do with the goals the living, speaking hand - and its roots reach into living soil, though its branches may be hung each year with new machines. So long as the root lives, typography remains a source of true delight, true knowledge, true surprise.

Type

Page 7: shanshan ge profolio

Eric Gill – born 22. 2. 1882 in Brighton, England, died 17. 11. 1940 in Uxbridge, England – sculptor, graphic artist, type designer. Studied at the Chichester Technical and Art School.

1899–1903: works in an architect’s office. Takes lessons in lettering with Edward Johnston at the Central School of Arts and Crafts in London. 1905–09: produces initials and book covers for Insel publishers in Leipzig. 1906: designs inititals for Ashedene Press. 1907: moves to Ditchling, Sussex. Here he produces stone sculptures, including for the BBC building in London. 1914: produces sculptures for the stations of the cross in Westminster Cathedral in London. 1924: moves to Capel-y-ffin. 1925–31: works for the Golden Cockerell Press (initials, illustrations and an exclusive text type). 1928: moves to Pigotts near High Wycombe. Works for London Under-ground’s administrative headquarters. With his son-in-law he founds his own hand-press which prints luxury bibliophile editions. 1930: illustrations for the last number of "The Fleuron" maga-zine. 1937: designs a postage stamp which is in use for 15 years. 1936: made a Royal Designer for Industry. 1938: produces stone tablets for the League of Nations building in Geneva.

Fonts: Gill Sans® (1927–30), Golden Cockerell Roman (1929), Perpetua® (1929–30), Solus (1929), Joanna® (1930–31), Aries (1932), Floriated Capitals™ (1932), Bunyan, Pilgrim (1934), Jubilee (1934).

Publications include: "Essay on Typography", London 1931; "Autobiography", London 1940. R. Speaight "The Life of Eric Gill", London 1966; R. Brewer "Eric Gill", London 1966; R. Brewer "Eric Gill, the man who loved letters", London 1973; R. Harling "The letter forms and type design of Eric Gill", Westerham 1976; F. MacCarthy "Eric Gill", New York 1989.

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The Art of Jonathan Simith-Myer

Jonathan Smith-Myer

The Art

the

of

Magical

Letters

BOOK DESIGNBOOK DESIGN

Page 9: shanshan ge profolio

For more information, please visit www.sweetwater.com

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