Management Information System

ASSIGNMENT #1

AboutCreated on:

1996 (18 years old)

Created by: Anupam Mittal

Audience Appeal: Global

Tagline: Find love arranged

by Shaadi.com

Market share: 35%

ISO 9000:2001

Certification

Global reach

Self-operative and easy

Filter registration

different portals for

different languages

Virtual meetings

Idea

Objectives

Business

Goals

1. Provide people with a superior matchmaking experience

2. Display more relevant matches

3. Consumer Satisfaction

Consumer Expectation

To meet compatible

people

Caste preferences

Appearance based preferences

Income/job preferences

Habits/hobbies

Have their information

kept private

To get reliable

information

Time saving and

efficient

Verified Profiles, Assured Contacts Region specific portals Mobile Alerts in the online

matrimony space. expert help for writing

about me, Daily 5 recommendations, Shaadi blog which talks

about love stories, relationship advices etc.

Personalized Services: SelectShaadi.com

Services Offered

Wedding planning Shaadicentre.Com, Network of more than 100 marriage

bureaus across India Well trained team of relationship

advisors Pioneered by the founders of

shaadi.Com, The world's largest and most respected

internet marriage facilitating site . Customer touch points -website, live

chat(online), mobile app, facebook, twitter, google+

Services Offered

STRATEGIES

Professional, Simple and Direct Communication

Personalized Services: SelectShaadi

Occasion Marketing

Geographic Segmentation

Marketing activities integrated with Media and Entertainment Industry.

Integrated with print media Hindustan Times Matrimony

Offline Shaadi Centers

Key Differentiator: Very clean interface, no advertisements, very effective search

Ads execution: Fun and enjoyment Ads based on real life examples Key message:

Helping today's youth in making the right decision in

marriage Reason to believe:

Ad presentation synchronizes with the youth mind set

STRATEGIES

Marketing strategy

1996 Matrimonial portal launched under the name of Sagaai.com2002 Sagaai.com is renamed as Shaadi.com. ShaadiTimes is launched as a wedding portal2004 First Shaadi Centre opens in Mumbai2006 People Group, the parent company of Shaadi.com, receives VC funding2008 Shaadi.com expands its global footprint by opening offices in US and UK2010 Shaadi.com ranked as the No. 1 matrimonial[7] brand in the "Most Trusted Brands Survey" released by Brand Equity2011 Shaadi.com voted as the Best Matrimonial Website in the 2011 About.com Readers' Choice Awards[8]

2012 Shaadi.com launches "Angry Brides," a Facebook game to create awareness and showcase the company’s stand against dowry2013 Only non agency to be awarded the Best Social Media Campaign – Social Cause site at the Indian Digital Media Awards 2013

Revenue generation

Revenue generated in 2012-13

179 us dollars

profit margin

unknown

Awards

Won Silver in Indian Digital Marketing Awards

'Best Use of Social Media in Marketing Award'

at The 12th Indira Awards

won the India Digital Award for Best Use of Internet for Social & Economic Development.

Shaadi.com's Angry Brides campaign has won a Bronze at the 2012 Internationalist Awards for Innovative Digital Marketing

Solutions

MARKET SHARE

Shaadi 35 %

Jeevansathi 20 %

Bharat matrimony

40%

Others 5%

Competitor Analysis

BRAND NAME Bharat matrimony Jeevansathi Shaadi

TAGLINE For happy marriages We match better The World's Largest

Matrimonial Service

AUDIENCE APPEAL Global Global Global

BIG IDEA/CONCEPT To tie tradition and Consumer satisfaction Find the perfect match for technology together and privacy the user

TARGET AUDIENCE Young audience and Orthodox families Mix of Indian families. liberal families

TONE OF VOICE Friendly, Emotional Professional, Simple, Professional, Direct

Direct

TOP PRIORITY Preference customization PRIVACY, preference protecting privacy and customization security of their customers

 Popularity - Internationally and amidst NRI’s

Percentage trafic from various countries

Shaadi BM Jeevansathi SimplyMarry

India 53.1 72.5 80.5 63.2

USA 11.5 4.6 3.1 4.5

UK 6.2 - - 2.9

UAE 3.5 4.0 2.4 10.6

Traffic rank in various countries

India 31 28 94 241

USA 1646 11108 28734 51292

UAE 276 693 1287 1260

Ranking

Google PageRank - Higher the better - Shaadi/SimplyMarryAlexa Rank - Lesser the better - JeevanSaathiCompete Rank - The lesser the better - ShaadiQuantcast Rank (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number of links,

the better for  a site -Shaadi

Traffic

Number of people visit sites

Criteria & Change

Shaadi BM Jeevansathi SimplyMarry

People 695,190 34,824 31,339 21,782

Average stay (Average no. of min, on the site per visit)

Avg Stay 6:31 5:23 2:19 4:14

According to Ranking.com

Shaadi.com – 477JeevanSathi.com – 1317BharatMatrimony – 2215SimplyMarry - 11701(The lesser the rank - the better of course)

Source : Compete.com

Price Comparison

Duration Shaadi.com

JeevanSathi.com

BharatMatrimony.com

SimplyMarry.com

3 months 1595 1350 – 1900 1590 – 2290 500

6 months 2655 1900- 2750 2690 – 3890 1000

9 months - - 3440 - 4990 -

12 months 4250 4100 - 2500 - 3500

Note: All figures mentioned are in Indian Rupees (INR)

People Count-Monthly

Well Shaadi seems to be the clear winner 

Advantages of shaadi.com

Millions of Members

Strict Profile Screening Systems

Search Technology

Security & Privacy

Controls

Communicate Effectively

“shaadi.com” on the

move

Premium Membership

Thank you