5 things you may not know about pr in malaysia

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5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA

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A short presentation for foreign companies doing PR in Malaysia and PR pros working with Malaysia-bound clients

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Page 1: 5 things you may not know about pr in Malaysia

5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA

Page 2: 5 things you may not know about pr in Malaysia

A SHORT PRESENTATION FOR:- Foreign companies doing PR in Malaysia; and

- PR pros working with Malaysia-bound clients

MYAOO

Page 3: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

LIMITED B2B MEDIA

Page 4: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MALAYSIA HAS A LIMITED POOLOF B2B PUBLICATIONS

Page 5: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION

Page 6: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

OTHERS ARE UNDER-REPRESENTED

Page 7: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG

YOU GOTTA GO OUT TO GET IN

Page 8: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES

Let us tell you a story

Page 9: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

BUT ESPECIALLY FOR THOSETELLING TECHNICAL STORIES

E = mc2

Page 10: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND

A + B = C

Page 11: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES

WIN:WIN

Page 12: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

EXPECTATIONS ≠ REALITY

Page 13: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA

Page 14: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER

Page 15: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE

RM?WOW!

SUCH RINGGIT!

Page 16: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

THIS IS NOT THE CASE

MEH…

Page 17: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE

SCALABLE BLAH BLAH!

MUCH SCALABLAH!

Page 18: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

AGAIN, THIS IS NOT TRUE

GRR…

Page 19: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS …

Page 20: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

… BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA

Page 21: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE

Page 22: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

SELF-CENSORSHIP

Page 23: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MEDIA PRACTICES SELF-CENSORSHIP

Page 24: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION …

Page 25: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

… AND MUST FOLLOW A CERTAIN LINE

Page 26: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED

Page 27: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC) …

Page 28: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

THE POSITIVE ROLE PLAYED BY GOV’T MUST ALWAYS BE HIGHLIGHTED

THESE DUDES ROCK! GOSH

Page 29: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

AND IT MUST BE GIVEN THE LION’S SHARE OF CREDIT

THEY DID IT ALL!

KEEP IT COMIN’

Page 30: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MEDIA EVENTS

Page 31: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

OPTIMIZE MEDIA’S PRESENCE AT PRESS CONFERENCES AND EVENTS BY …

Page 32: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS

Page 33: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB

Page 34: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

ALSO, MEDIA DON’T REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION

Page 35: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

LANGUAGE EXCLUSIVES

Page 36: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

PRs CAN CONDUCT “EXCLUSIVE” INTERVIEWS WITH 3 MEDIA AT ONCE

Page 37: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA

吼 !

RAUNGAN!

ROAR!

Page 38: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH …

没问题 !

TIADA MASALAH!

NO PROBLEM!

Page 39: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE

獨家的 !

EKSKLUSIF!

EXCLUSIVE!

Page 40: 5 things you may not know about pr in Malaysia

Total Communications System Inc. 2014

THANK YOU AND GOOD NIGHT.

Page 41: 5 things you may not know about pr in Malaysia

Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40Icons made by Emma Dimitrova: Slides 9-11Icons made by OCHA: Slides 25-27 and 32Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license.

PRESENTATION BY:

TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN

@TOCS_PR

http://www.pr-tocs.co.jp/?en