2014 #canneslions review by digitaslbi france
DESCRIPTION
This year's theme for the Cannes Review is "People Inside": - 100% People Inside through technology - 100% People Inside through product - 100% People Inside through peopleTRANSCRIPT
CANNESR E V I E W
2 0 1 4
THE BIG DIGITAL PLAYERS
THE BRAND LIVE STATION
HelloL A U R E N T N U Y E N
Executive Creative DirectorFrance & Europe West
D I G I TA S L B iI S O B A R
B E T C D I G I TA LL E O B U R N E T T
T B W A…
J E A N - P H I L I P P E M A RT Z E L
Deputy Managing DirectorHead of Strategic Planning
D I G I TA S L B iW & C I E
M c C A N NB E T CD D B
…
1 8 C AT E G O R I E S7 6 0 0 0 E N T R I E S1 5 8 9 W I N N E R S
EDITION 2014
1. THE BIG WINNERS2. THE BIG THEME
AGENDA
THE BIG WINNERS
T h e S c a r e c r o wC h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions
S w e e t i eL e m z - N L
1 G P – 1 7 L i o n s
Ayrton SennaHonda - JP
1 GP – 16 Lions
Sorry I spent on myselfHarvey Nichols – UK
3 GP – 12 Lions24h of HAPPY
Pharrell Williams - FR1 GP – 16 Lions
THE BIG WINNERS
T h e S c a r e c r o wC h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions
S w e e t i eL e m z - N L
1 G P – 1 7 L i o n s
Ayrton SennaHonda - JP
1 GP – 16 Lions
Sorry I spent on myselfHarvey Nichols – UK
3 GP – 12 Lions24h of HAPPY
Pharrell Williams - FR1 GP – 16 Lions
THE BIG WINNERS
T h e S c a r e c r o wC h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions
S w e e t i eL e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna 1989Honda - JP
1 GP – 16 Lions
Sorry I spent on myselfHarvey Nichols – UK
3 GP – 12 Lions24h of HAPPY
Pharrell Williams - FR1 GP – 16 Lions
THE BIG WINNERS
T h e S c a r e c r o wC h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live testVolvo trucks – SE2 GP – 17 Lions
S w e e t i eL e m z - N L
1 G P – 1 7 L i o n s
Ayrton Senna 1989Honda - JP
1 GP – 16 Lions
Sorry I spent on myselfHarvey Nichols – UK
3 GP – 12 Lions24h of HAPPY
Pharrell Williams - FR1 GP – 16 Lions
100% PEOPLE INSIDETECHNOLOGYPRODUCTPEOPLE
THE SOCIAL SWIPEM I S E R E O R - G E R M A N Y
x2
x2
x3
How to dramatize the immediate impact of donating.
REMOTE CONTROL TOURISTT O U R I S T V I C T O R I A M E L BO U R N E - U S
x4
A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person.
To literally let them ‘go before they go’.
PAY PER LAUGHT E AT R E N U - S PA I N
x1
x1
x6
If the show produces no laugh, you don’t pay anything.However, if you laugh, you have to pay for each smile.
Every ANZAC Day australians take a minute of silence to remember fallen veterans.
This time people could pay to listen to a minute of silence.
MINUTE OF SILENCEA N Z AC A P P E A L - A U S T RA L I A
x1
x1
PINGUIN NAVIS U N S H I N E AQ U A R I U M - J A PA N
x4
x1
x2
The easiest way to visit the Sunshine Aquarium, it’s to follow the penguins.
SORRY I SPENT ON MYSELFH A RV E Y N I C H O L S - U K
x4
x1
x2
Christmas is all about giving, sharing and caring.But not at Harvey Nichols. It’s all about me, me, me.
D.ROSE JUMP STOREA D I DA S - U K
x2
x2
An challenging experience in London neighbourhood.Jump and catch free basket-ball shoes placed at 10ft high.
LAST SQUARESM I L KA - F RA N C E
Bring Milka’s message « Dare to be tender » to life.Send to someone you care the last square… or keep it for you.
x1
x3
x1
SPEAKING EXCHANGEC N A E N G L I S H C O U R S E - B RA Z I L
An idea that connects those who want to practice English with those who just want someone to talk to.
x3
x3
x4
THE FIRST KISSW R E N - U S
More than 85 millions people watch strangers kiss together for the first time.
x1
x1
24H HOURS OF HAPPYP H A R R E L L W I L L I A M S - F RA N C E
x5
x1
Everybody is untitled to happiness; let's give them the little push they need to express themselves.
La pensée digitale influence de plus en plus la pensée publicitaire.
TAKE AWAY
Les campagnes, on ou off-line,devront de plus en plus intégrer le rôle
d’acteur de l’audience.
TAKE AWAY
La réussite d’une campagne passera par sa capacité à générer
de la participation et donc de l’appropriation.
TAKE AWAY
TAKE AWAY
Il ne s’agit plus uniquement d’interagir avec la campagne
mais d’en faire partie.
PEOPLE100%
INSIDE