Why should brand consider it?

A lot of people are using it (1bn people)

the adventge of big data (from FB users) — help to advertise

FREE

What is the advantage?

Accessible for everyone

Searchable - search engine friendly

free

allows accessing users’ data

allows brand to be more descriptive & detailed

there’s advertisement options

personalized ads (easier to target audience)

What is the disadvantage?

It’s not personalised (the page appearance)

There will always be the FB logo

unfiltered message (incl. the negative comments)

Cluttered

What are the ethical guidelines?

Rules regarding what issues cannot be posted, e.g. with regards to other brand, etc.

no harassment to particular group

no scamming, lying, shaming

no abusing personal information

permission from user pror to posting contents

What are the practical guidelines?

Rules regarding content / post length, format, etc.

What are the dos?

Suggested practices

update necessarily

fast response

interactive content

describe company concisely, incl. brand category

contacts & location

high quality contents & relatable content & reliable content

brand identity on the page

What are the don’ts?

Practices that are not encouraged

Don’t update too much (

Don’t respond inappropriately

no inappropriate content & “shitty” content

don't be shy

no copycat

no misspell & grammar mistakes

Facebook Success Story

Example of brand that succeeded in using Facebook, why?

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Facebook Fiasco

Example of brand that failed in using Facebook, why?

Final Exam Group

Group 1: Nabilah, Azka, Zaim, Dara, Naufal

Group 2: Taufik, Romina, Nadira, Nabila

Group 3: Arin, Vira, Rio, Fatin

Group 4: Sarah, Angghi, Bima, Niqah

Group 5: Agnes, Mila, Chelsea, Azin

Final Exam Tasks:

Visit SMK ITACO and interview whomever you think is necessary

Company Profile - due 26/11

Facebook & Instagram - ongoing until 17/12

Newsletter - due 10/12

Infographic - due 17/12