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this is UG project for students in b.com

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INTRODUCTION

INTRODUCTIONMARKETA market is defined by demand which creates the supply. In fact consumer demand determines characteristics at supply.A market is a place where buyer and seller meet together for exchange of goods and services. A market is a center about whish and area in which the forces ending to exchange of title to particular product and towards. Which the actual goods tend to travel.MARKETINGMarketing is a comprehensive term and includes all resources and a set of activities necessary to direct and facilitate the flow of goods and service from producer to consumer in the process of distribution. Business man regards marketing as a management function to plan, promote and deliver products to the clients or customer. Human efforts, fianc and management constitute the primary resource in marketing.DEFINITIONThe American marketing association defines marketing as the process of planning and executing the conception, pricing, promoting and distribution of ideas, goods and services to create exchanges that satisfy individual and organization objectives.

MARKETING RESEARCHMarketing research as a system of gathering recording and analyzing of data about the problem relating to marketing of goods and services. It is a systematic research and information. It involves data collection and interpretation. An executive not only depends up on the guess work. He is depends upon the accurate information through search.

PRODUCTS AND SERVICESThe main products of Indian oil are petrol, diesel. LPG, auto LPG, aviation turbine fuel, lubricants and petrochemicals: naphtha, bitumen, kerosene etc.Indian oil operators the largest and the widest network of fuel stations in the country, numbering about 20,575 (16,350 regular ROs & 4,225 Kisan Seva Kendra). It has also started Auto LPG Dispensing stations (ALDS). It supplies indene cooking gas to over 66.8 million households through a network of 5,934 indene distributors.Brands: Indene Gas Domestic and Industrial Gas Auto gas Automotive Natural Gas Extra Mile Automotive Premium Diesel Servo Lubricants and Grease Propel petrochemicals Indian oil Aviation aviation fuel LNG at Doorstep LNG by cryogenic transportationThe main services offered by Indian oil are refining, marketing, pipelines, R&D and Training. Indian oils research and development center (R&D) at Faridabad supports, develops and provides the necessary technology solutions to the operating divisions of the corporation and its customers within the country and abroad.Loyalty programsXTRAPOWER fleet card program is aimed at large fleet operators. Currently it has 1 million customers base. XTRAREWARDS is a recently launched loyalty program for retail customers where customers can earn reward points on their purchases.Operations Digboi Refinery is Indias oldest refinery and was commissioned in 1901. Originally a apart of Assam oil company, if became part of Indian oil in 1981. Its original refining capacity had been 0.5 MMTPA since 1901. Modernization project of this refinery was completed by 1996 and the refinery now has a enhanced capacity of 0.65 MMTPA. UOP licensed the technology for the coking process in this refinery. Guwahati refinery, the first public sector refinery of the country, was built with Romanian collaboration and was inaugurated on 1 January 1962. Its capacity is 1 MMTPA. Bongagigaon Refinery became the eighth refinery of Indian oil after merger of Bongaigaon Refinery & Petrochemicals limited W.e.f 25 March 2009. It is located at Dhaligaon in chirang district of Assam, 200km west of Guwahati.In Bihar: Barauni Refinery, in Bihar, was built in collaboration with Russia and Romania. It was commissioned in 1964 with a capacity of 1 MMTPA. Its current capacity is 6 MMTPA.In Gujarat: Gujarat Refinery, at koyali ((near vadodara) in Gujarat, is India Oils second largest refinery. The refinery was commissioned in 1965. It also hoses the first hydro cracking unit of the country. Its present capacity is 13.70 MMTPA.In West Bengal: Haldia Refinery is the only refinery of the corporation situated 136 Km downstream of Kolkata in the purba Medinipur (East Midnapore) district. It was commissioned in 197 with a capacity of 2.5 MMTPA, which has since been increased to 7.5 MMTPA.In Uttar Pradesh: Mathura Refinery was commissioned in 1982 as the sixth refinery in the fold of Indian oil and with an original capacity of 6.0 MMTPA. Located strategically between Delhi and Agra, the capacity of Mathura refinery has been increased to 8.8 MMTPA.

In Haryana: Panipat Refinery is the seventh and largest refinery of Indian oil. The original refinery with 6 MMTPA capacities was built and commissioned in 1988. Panipat Refinery has since expanded its refining capacity to 12 MMTPA.In odisha (Orissa): Paradip Refinery The commissioning of 15 million tons per annum refinery in November 2012 has been delayed and is now expected to be operational only in September 2013. [7]Group companies and joint ventures Indian Oil (Mauritius) Ltd. Lanka IOC PLC Group Company for retail and storage operations in Sri Lanka. It is listed in the Colombo Stock Exchange. It was locked into a bitter subsidy payment dispute with Sri Lankas Government which has since been resolved. IOC Middle East FZE Chennai petroleum corporation Limited Green Gas Ltd. a joint venture with gas Authority of India Ltd. For city-wide das distribution networks. Indo cat Pvt. Ltd., with Intercat, USA, for manufacturing 15,000 tons per annum of FCC (fluidized catalytic cracking) catalysts & additives in India. India oil CREDA Biofuels Ltd., joint venture with Chhattisgarh government for production and marketing of Bio- fuels. Numerous exploration and production ventures with oil India Ltd., oil and Natural Gas Corporation. India synthetic Rubber Ltd A joint venture between IOCL, Taiwan synthetic Rubber Corporation (Taiwan) and Marubeni (Japan). PETRONAS (Malaysia) LtdInternational rankings India oil is the highest ranked Indian company in the fortune Global 500 listing, at the 88th position in 2013. It is also the 8th largest petroleum company in the world and the No. 1 petroleum trading company among the national oil companies in the Asia-pacific region. IOCL was featured on the 2011 Forbes Global 2000 at position 243. It is the fifth most valued brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010.EmployeesAs on 31 March 2013, the company had 34,084 employees, out of which 2643 were women (7.8%). Its workforce includes 14,981 officers. The attrition rate in IndianOil is around 1.5%. The company incurred INR 78 billion on employee benefits during the FY 2012-13.Indian oil industry development brandIndia has begum the development of a strategic crude oil reserved sized at 37.4 million barrels (5,950,000 m3), enough for two weeks of consumption. Petroleum stocks have been transferred from the Indian oil corporation (IndianOil) to the Oil Industry Development Board (OIDB). The OIDB then created the Indian strategic petroleum Reserves Ltd (ISPRL) to serve as the controlling government agency for the strategic reserve.CompetitorsIndian Oil Corporation has two major domestic competitors, Bharat petroleum and Hindustan petroleum. Both are state-controlled, like Indian Oil Corporation. There are two private competitors: Reliance Industries and Essar Oil.

Listing and share holdingShareholders (as on 31- Dec-2013)Shareholding[3]

Promoter Group (Government of India)79.92%

Private single body20.13%

Insurance companies 01.50%

Individual shareholders0.83%

Trusts0.42%

Foreign institutional Investors (FII)0.13%

Others0.07%

Total100.0%

PRODUCT PROFILE

PRODUCT PROFILEThe servo is one of the leading manufacturers of engine oil which cleans and cools very critical parts of the engine. The engine oil helps in cleaning the engine inside assuring engine performance and fuel economy. It avoids the formation of rust, sludge on engine parts and maximize.SERVO backed by Indian Oil corporations world-class research and development facilities in Faridabad is a dominant player in this segment and has over 1500 formulations. With support from a team of highly skilled technical service engineers, who provide on-site value-added services to customers, SERVO is widely regarded as a referral brand. It finds unanimous support and endorsement from technologies, scientists and engineers in core sector industries like steel, power, mining, hydroelectric and textiles.SERVO is distributed through as extensive production and distribution network consisting of six ISO accredited lubricant blending units, a grease manufacturing plant besides a vast complex of small can-filling facilities and depots. These advantages coupled with high-end quality and continuous innovation have made SERVO the preferred choice for a wide-range of lubrication applications.Today, all major automobile manufactures in India endorse SERVO as their preferred brand. This recognition has led to exclusive techno-commercial tie-ups with major original equipment manufacturers (OEMs) like Maruti Suzuki, Hyundai Motors, TAFE, Mitsubishi Lancer, Kinetic, Elgi, Ashok Leyland, Eicher Motors, Mahindra and Mahindra, force Motors, Tata Motors, Man force Trucks, Punjab Tractors, HMT Tractors, VST Tillers & Tractors, Gabriel and Timken India. In the niche segment for marine engine oils, SERVO was the first brand to be approved by leading names such as MAN B&W and wartsila Sulzer in the Asia-pacific region.Contact DetailsCompany NameServo Engine Oil Pvt.Ltd.Address 8-C/1-B, INDUSTRIAL ESTATE, Multan 606000, Punjab, Pakistan.Phone No92-61-6538581Fax92-61-6538731Contact PersonMr.Arif Iqbal (CEO)Mobile+923006308832Products and services Greases Lubricants

SERVO products are backed by the most advanced in-house R&D facilities in the Indian industry. Some 500 active grades of SERVO and over 1500 formulation are marketed to all major user segments. SERVO RR 606 MG is the First true, multi grade railroad engine oil introduced in India. Put into regular use, after exhaustive field trails, it has reduced engine oil consumption and is helping the railways make huge savings in fuel costs. For the industrial segment SERVO provides more than 260 lubricants and greases and offers 43 for the marine sector.The offerings also cover hydraulic, turbine and compressor systems as well as special oils for industrial gears, textile spindles and marine engines. Its formidable range of 80 grades of oil for the specialty sector include fluids, quenching oils, heat transfer fluids, rust preventives, rubber process oils besides agricultural spray oils. SERVO formulations for gas-based engines, energy efficient and biodegradable lubricants through the increased use of group II and III base oils for the manufacture of lubrications have also been initiated.Recent Developments

To retain its unbeatable edge in the market SERVO has stepped up the promotion of SERVO 4T Zoom, an engine oil exclusively developed for Indias growing fleet of 4-stroke motorbikes. SERVO 4T Zoom not only meets the stringent needs of the powerful new generations bikes hitting the market but also matches rigorous global emission norms. The emphasis on protecting the environment has led the introduction of Euro 3 standards several specialized segments like the granite and jute industry have also benefited from SERVO. The customized range of SERVO specialty oils has resulted in a direct reduction in operating costs and safer working conditions. In the urban market, the roll out of a network of SERVO XPRESS outlets has captured the imagination of the market. SERVOXPRESS outlets allow customers at malls the luxury of getting minor repairs carried out on their vehicle even us they go about their shopping. SERVOXPRESS stations at Indian Oil retail outlets offer quick oil changes besides a host of car-care facilities.Promotion

The first steps to promote SERVO through an integrated branding exercise were taken only in the mid-1990s. the sustained promotion ot the brand backed by customization of products to suit different segments and technologies tie-ups with OEMs had an unambiguous effect on the market. The brands saliency and top-of-mind recall and awareness increased from 7% in 1994 to 32% in 1999. The most prominent strategic positioning exercise for the SERVO band was initiated with the memorable SERVO Adds Life payoff line. An astonishing range of clutter- breaking campaigns captured the imagination of the market. The SERVO brand, for the first time, broke through conventional lubricant advertising when it promised nourishment and value to new generation cars. Later, a shift to the more energetic statement-Add SERVO, Add Life- helped cement the position of the brand. By 1998 a slew of new breed expensive automobiles had been launched in the Indian market. To reach the new breed of customers a more relevant loves your car? Nourish it with SERVO was introduced. Today the position has moved to 100% performance everytime.Brand ValuesSERVO is a brand that has won the trust and support of millions of people through the use of technology and sustained research and development efforts. It has been positioned as a one-stop lubrications solution which offers a comprehensive range of grades and formulations catering to virtually every lubricant need. The brand has come to symbolize innovation, new generation technology, customization and value. The brands payoff line 100% performance every time is the promise inherent in the philosophy of the brand.Servo engine oil available in various processes in market.

Servo-2t supreme-60ml.,Rs. 17.64

Servo-2t supreme -500ml.,Rs.142.59

Servo-4t-1 liter.,Rs.271.95

Servo-2t-loose-1 liter.,Rs.291.06

Servo-gear hp 140-5 litreRs. 1080.45

Servo gear hp 90-1 litersRs. 4060.10

Servo gem rr-3-20 kg Rs.4821.60

OBJECTIVES OF THE STUDY

OBJECTIVES OF THE STUDY

PRIMARY OBJECTIVES To analyses the market condition of servo engine oil in the study area.SECONDARY OBJECTIVES

1. TO identify the performance and needs of the consumers on the product of servo engine oil.2. To identify the purchasing point of the consumers on the product of servo engine oil.3. To find out the consumer satisfaction of using servo engine oil by samples respondents.4. To find out the problems and difficulties of the consumers by using servo engine oil.5. To offer suggestions to the concern company and also to improve the sales of the product.

RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

INTRODUCTIONThe essential purpose of marketing research is to provide information, which will facilitate the identification of an opportunity or problem situation and manager in arriving the best possible decision when such situations are encountered.Research methodology is a basic plan, which guides the data collections and analysis phases of the research project. It is a framework, which specifies the type course of the data collections periods.

METHODS OF DATA COLLECTION DATA COLLECTIONIn my project of market survey I had used two methods of data collection. It is primary data and another one is secondary data.PRIMARY DATAPrimary data has been collected by the researcher used through questionnaire. In my market survey the primary data is the original details in the company. The details and product range, price, quality, consumer behavior and excreta. The details are used to prepare the project report of the market survey questioner.These are the data generated which a particular problem of hand.SECONDARY DATAThe secondary data means already printed materials. I had used the secondary data to collect the profile of the company, board of directors and product profiles and various public journals and articles.METHOD OF SAMPLING TECHNIQUES Random sampling Non- Random samplingRANDOM SAMPLINGA random sample in one where each item in the universe has an equal change of known opportunity of being select.NON- RANDAM SAMPLINGThese samples are made to meet the specific requirement of special nature objectives of the study.SAMPLINGSampling is only a tool which helps to know the characteristics of the universe or population by examining a small part of it.SAMPLING UNITChose my sampling area at cumbum town for market survey on customer satisfaction sampling unit are target population elements available for selection during the sampling process. In a simple, stage is the sampling complex problems that require the use of a multistage sampling process.

SAMPLINGPLANWho is to be surveyed, how many are to be surveyed, how are they selected and how are they reached. All these details are to be given in this section. According to Blalock and Blalock define a sample thus. It is a small piece of the population obtained by a probability process that mirrors, with known precision, the various patterns and hob-classes of the population.II.SAMPLE SIZEThe sample size taken for the survey is 100 respondents.

III. TOOLS USED FOR ANALYSISThe collected data were interpreted using percentage analysis method.

SAMPLING TECHNIQUESSampling techniques process of analysis the selected data.

DATA ANALYSIS AND INTERPRETATION

TABLE 1RESPONDENTS OPENION ABOUT THE USE OF ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES100100

2NO--

TOTAL100100

Source: Primary data.Among 100 Respondents use, 100% of respondents are using Engine oil.

CHART 1RESPONDENTS OPINION ABOUT THE USE OF ENGINE OIL

TABLE 2BRAND ENGINE OIL HAVE BY THE RESPONDENTS

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1SERVO7272

2CASTROL1818

3GULF1010

TOTAL100100

Source: Primary data.

Among 100 Respondents use, 72% of respondents use Servo engine oil brand. 18% of Respondents use Castrol engine oil brand. 10% of Respondents use Gulf engine oil brand

CHART 2BRAND ENGINE OIL HAVE BY THE RESPONDENTS

TABLE 3 RESPONDENTS PREFERENCE IN VARIETY OF ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Engine oil6580

2Break oil1012

3Motor oil78

TOTAL82100

Source: Primary data.

Among 82 Respondents use, 80% of Respondents prefer in the Engine oil . 12% of Respondents prefer in the Brake oil . 5% of Respondents prefer in the Motor oil .

CHART 3RESPONDENTS PREFERENCE IN VARIETY OF ENGINE OIL

TABLE 4 RESPONDENTS OPINION ABOUT THE SELECT THIS ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Quality2844

2Brand name1829

3Quantity1015

4Price812

TOTAL64100

Source: Primary data.Among 64 Respondents use, 44% of Respondents select for the quality . 29% of Respondents select for the Brand name . 15% of Respondents select for the Quantity. 12% of Respondents select for the Price.

TABLE 4 RESPONDENTS OPINION ABOUT THE SELECT THIS ENGINE OIL

TABLE 5 RESPONDENTS OPINION ABOUT THE FACTOR INFLUENCED BUY TO THE SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Advertisements4560

2Friends1824

3Newspapers1216

TOTAL75100

Source: Primary data.

Among 75 Respondents use, 60% of Respondents are influenced to buy the Advertisements . 24% of Respondents are influenced to buy the Friends . 16% of Respondents are influenced to buy the Newspapers .

TABLE 5 RESPONDENTS OPINION ABOUT THE FACTOR INFLUENCED BUY TO THE SERVO ENGINE OIL

TABLE 6 RESPONDENTS OPINION ABOUT THE POINT OF PURCHASE IN SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Automobile3547

2Petrol bulk3040

3Show room1013

TOTAL75100

Source: Primary data.

Among 75 Respondents use, 47% of Respondents purchase from Automobile . 40% of Respondents purchase from Petrol bulk. 13% of Respondents purchase from Show room .

TABLE 6 RESPONDENTS OPINION ABOUT THE POINT OF PURCHASE IN SERVO ENGINE OIL

TABLE 7 RESPONDENTS OPINION ABOUT THE PRICE OF SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Normal4557

2Cheap2531

3Costly1012

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 57% of Respondents feel that the Price of servo engine oil is normal. 31% of Respondents feel that the Price of servo engine oil is cheap. 12% of Respondents feel that the Price of servo engine oil is Costly.

TABLE 7 RESPONDENTS OPINION ABOUT THE PRICE OF SERVO ENGINE OIL

TABLE 8 RESPONDENTS OPINION ABOUT THE QUALITY OF SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Good5062

2Normal2228

3Bad810

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 62% of Respondents say that the quality of servo engine oil is good. 28% of Respondents say that the quality of servo engine oil is Normal. 10% of Respondents say that the quality of servo engine oil is Bad

TABLE 8 RESPONDENTS OPINION ABOUT THE QUALITY OF SERVO ENGINE OIL

TABLE 9 PERIOD OF USING SERVO ENGINE OIL FOR RESPONDENTS

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Above 5 years4557

23 years2531

32 years1012

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 57% of Respondents are using servo engine oil for above 5 years. 31% of Respondents are using servo engine oil for 3 years. 12% of Respondents are using servo engine oil for 2 years.

TABLE 9 PERIOD OF USING SERVO ENGINE OIL FOR RESPONDENTS

TABLE 10RESPONDENTS OPENION ABOUT AVAILABILITY OF SERVO ENGINE OIL IN YOUR AREA

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES7391

2NO79

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 91% of respondents say that the servo Engine oil is Easily available in our area. 9% of respondents say that the servo Engine oil is not Easily available in our area.

TABLE 10RESPONDENTS OPENION ABOUT AVAILABILITY OF SERVO ENGINE OIL IN YOUR AREA

TABLE 11 RESPONDENTS OPINION ABOUT QUANTITY OF PURCHASE IN ENGINE OIL FOR A MONTH

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Above 10 Litters4050

25 Litters3038

32 Litters1012

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 50% of Respondents says 10 litters of engine oil purchase for a month. 38% of Respondents says 5 litters of engine oil purchase for a month. 12% of Respondents says 2 litters of engine oil purchase for a month.

TABLE 11 RESPONDENTS OPINION ABOUT QUANTITY OF PURCHASE IN ENGINE OIL FOR A MONTH

TABLE 12 RESPONDENTS FEEL IF ABSENCE OF SERVO OIL TO PREFER OTHER BRAND

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Castrol2937

2Tata2733

3Gulf24

30

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 37% of Respondents says that they too prefer in Castrol brand oil. 33% of Respondents says that they too prefer in Tata brand oil. 30% of Respondents says that they too prefer in Gulf brand oil.

TABLE 12 RESPONDENTS FEEL IF ABSENCE OF SERVO OIL TO PREFER OTHER BRAND

TABLE 13RESPONDENTS OPENION ABOUT ANY KIND OF CHANGES EXPECTING

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES6075

2NO2025

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 75% of respondents expecting some changes servo engine oil 25% of respondents expecting no changes in servo engine oil.

TABLE 13RESPONDENTS OPENION ABOUT ANY KIND OF CHANGES EXPECTING

TABLE 14 RESPONDENTS OPINION ABOUT THE CHANGES EXPECT IN SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1Reduce the price4961

2Increase advertisement

1822

3Extra quantities13

17

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 61% of Respondents expecting in reduce the price. 22% of Respondents expecting in increasing advertisement. 17% of Respondents expecting in extra quantities.

TABLE 14 RESPONDENTS OPINION ABOUT THE CHANGES EXPECT IN SERVO ENGINE OIL

TABLE 15RESPONDENTS OPENION ABOUT THE ADVERTISEMENT NEED IN SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES4556

2NO3544

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 56% of respondents needs more Advertisement for servo engine oil 44% of respondents are not need more Advertisement for servo engine oil.

TABLE 15RESPONDENTS OPENION ABOUT THE ADVERTISEMENT NEED IN SERVO ENGINE OIL

TABLE 16RESPONDENTS OPENION ABOUT THE RECOMMENDED TO OTHERS

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES6582

2NO1518

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 82% of respondents are recommend to others 18% of respondents are not recommend to others.

TABLE 16RESPONDENTS OPENION ABOUT THE RECOMMENDED TO OTHERS

TABLE 17RESPONDENTS ABOUT TO SATISFIED LEVEL OF SERVO ENGINE OIL

S.NOPARTICULARSNO. OF RESPONDENTSPERCENTAGE

1YES80100

2NO--

TOTAL80100

Source: Primary data.

Among 80 Respondents use, 100% of respondents is fully satisfied with servo engine oil.

TABLE 17RESPONDENTS ABOUT TO SATISFIED LEVEL OF SERVO ENGINE OIL

FINDINGS

FINDINGS 100% of respondents are using Engine oil. 72% of respondents use Servo engine oil. 80% of respondents prefer in the Engine oil. 44% of respondents select for the quality. 60% of respondents are influenced to by the Advertisements. 47% of the respondents purchase from Automobile. 57% of the respondents feel that the price of servo engine oil is Normal. 62% of respondents say that quality of servo engine oil is good. 57% of respondents are using servo engine oil for Above 5 years. 91% of respondents say that the servo engine oil is easily available in their area. 50% of respondents say 10 liters of engine oil purchase for a month. 37% of the respondents says that the two prefer in Castrol brand oil. 75 % of the respondents expecting some changes servo engine oil. 61% of the respondents are expecting in reduce the price. 56% of respondents need more Advertisement in servo engine oil 82% of respondents are recommending to others. 100% of respondents are fully satisfied with servo engine oil.

SUGGESTIONS

SUGGESTIONS The customer are expecting change in the servo engine oil ( packing style, rice, advertisement) First try to cover the retailer from the rural and slum areas. Try to supply more quantity of secondary brands. Try to give the specific target for wholesalers market and retail market according with the market potential. Try to calculate every wholesalers average purchases pattern keep on giving goods services to high potential wholesalers. If the company introduced the some new advertisement in servo engine oil the customer may increase.

LIMITATIONS

LIMITATIONS The survey was conducted only limited size of the 100 samples. Some respondents feel irritated to answer the questions. The study was restricted in cumbum town only. This study was in the geographical area of cumbum town. So the generalization of this project cant be done to another area. Faced more difficulties in this data collection.

CONCLUSION

CONCLUSIONFrom this field survey the researchers understood the customers performance and their needs on servo engine oil.The quality of the servo engine oil is better than the other and also the respondents are ready to buy future. This survey method the best method for collection of information regarding the products and inner feeling of customersI gained a broad knowledge during this training I have training experience.

BIBLIOGRAPHY

BIBLIOGRAPHY

Reference Books:Marketing Research :D.D.SharmaModern Marketing Research :Kulkarni, patilResearch Methodology:R.S. Guptha

Reference Websites:www.google.comwww.wikipidia.comwww.indianoil.com

QUESTIONAREE

A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION REGARDING USHA FANS IN CUMBUM TOWN

NAME : GENDER:OCCUPATION : AGE :ADDRESS :

1. Do you use engine oil? Yes No2. If yes, which brand of engine oil do you use?ServoCastrolGulf3. Why do you prefer the servo engine oil?Engine oilBreak oilMotor oil4. Why are you selecting this oil?QualityBrand nameQuantityPrice5. How do you know about in the engine oil?Advertisements Friends Newspapers 6. Where do you purchase in this oil?Automobile Petrol bulk Showroom

7. What is your opinion about the price of the servo engine oil?NormalCheapCostly8. What do you feel about the quality of oil?GoodNormalBad9. How long years did you using the servo oil?2 years3yearsAbove 5years10. If servo engine oil, easily available in your area?YesNo11. How many litters of engine oil did you purchase for a months?2litters5 littersabove 10 litters12. In the absence at servo engine oil, which brand do you prefer?CastrolTataGulf13. Do you want any changes in this oil?YesNo14. If yes, what kind of changes do you expect?Reduce the price Increase advertisement Extra quantities15. Are you recommended in this oil to others?YesNo

16. Will you recommend in this oil to others?YesNo17. Are you fully satisfied in this oil?YesNo18. Give your suggestion to promote servo engine oil ?