services - walbert-schmitz.de · lived, experienced and tested. our know-how in the areas of...

SERVICES

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have given us the expertise and a great network of partners. What we offer our clients has been lived, experienced and tested. Our know-how in the areas of event-oriented services, digital-marketing services, consulting, stand-alone formats and sustainability, covers a wide spectrum together with our diverse experts.

Event-oriented Services

55 years of hands-on experience in the trade-fair and event industry

Location Scouting / Giveaways & Clothing / Catering / Accomodation & Travel Management / Lighting Concept & Planning / Hostesses & Promotion / Visual Communication / Shuttle Services / Event Organisation & Lead Management / Marketing & Activation Measures / Photo, Video & Image Film Documentation / Logistic Services incl. Approval Procedures / Stage Programme & Stage Management


Brand awareness can also be achieved through giveaways and a consistent appearance of the people at the event. It is crucial that a giveaway is authentic. Therefore, consider choosing giveaways & clothing where the individual characteristics of the company as well as current trends are taken into account.

Giveaways & Clothing


Although we try hard in business to be rational beings, emotions have a great influence on our decision making. Therefore the feel-good factor also plays a considerable role in business life. This is where event catering comes in and can give different impulses to arouse emotions. Regardless of whether sustainable production, molecular cuisine or haute cuisine – event catering is always seasoned to your brand, your products or your slogan.

Catering


Found your dream location but upon evaluation caught in the nightmare of technical possibilities, security concepts and existing infrastructure? We take on your location scouting including all relevant enquiries into your individual requirement profile. Based on decades of experience, we ensure that your dream comes to life.

Location Scouting


Light has the possibility to generate emotions with few means and creates a bond with your brand. Clever light installation creates architecture in an empty room.


Lighting Concept & Planning

We use trained staff in the short-term to boost the number of qualified contact people or to relieve your own sales team. This way, gaps such as language barriers can be delibera-tely bridged so that visitors are attracted to the stand with charm and class.

Hostesses & Promotion


Humans capture images faster than information. This is why we create graphics, layouts, digital and analogue media, print products and final artwork for your brand, product or campaign. Non-verbal that can be experienced with the eye.

Visual Communication


The customer journey begins with the arrival and departure of your guests. As such, the search for a parking space and the transfer to the event can quickly kill the mood of a well-planned itinerary. A shuttle service offers a comfortable arrival and departure and increases the time spent with your guest. A special kind of appreciation in these fast- moving times.

Shuttle Services


Event and lead-management tools can support you through all phases of your event planning. From the administration of the invitations via visitor monitoring to evaluation and follow-up. Therefore, all information regarding the measurement of success is clearly presented and managed in a closed system.

Event Organisation & Lead Management


Display surfaces and means of communication serve as orientation aids at the venue and arouse the interest of your target audience.

Marketing & Activation Measures


The most important moments and the special mood of your event will be captured individually and authenti-cally processed. Whether wide-angle for large crowds or the telephoto lens for details – the work is carried out discreetly in the background. The dynamic images and exciting cuts are ideal for you to prolong your event on social media.

Photo, Video & Image Film Documentation


Unusual locations for unloading a design container require expertise, courage and perseverance. The groundwork, the approval process in the public sphere, the development of security concepts, route planning for delivery and collection as well as the technical specifications and coordination of all trades are taken on and carried out by us.

Logistic Services incl. Approval Procedures


The organization of travel and accommodation options for your guests and staff can quickly become a tedious time consumer during the preparation phase. Research, enquiries and preliminary planning are laborious and can also be handled by us.

Accomodation & Travel Management



Architecture and technology set the stage and play a big role at an event. However, the whole visitor experience is crucial. Optimal preparation and organization help with immersion and to put on a perfect show.

Stage Programme & Stage Management

Digital Support Platforms (Wingman) / Corporate Websites / Social-media Content / Digital Exhibition Stand (Digital Twin) / Digital Tracking & Monitoring Exhibits & Event Journey / Virtual Reality / Augmented Reality / Interaction Design / Motion Module / Gesture Control / Digital Augmentation / Projection Mapping / Looking Glass / Holo Pyramid

Digital Marketing Services

While in Top Gun, the two aces, Maverick and Iceman, support each other in aerial combat, our apps, web apps or microsites offer the ideal support in the fight for attention – before, during and after your event. It’s up to you how much personality you breath into your wingman. It works as an independent main character in the form of a complex solution for a service, product or campaign. It can also be used as a supplementary func-tion to support your stars in a targeted way, for example through interactive spaces and architecture.

DigitalSupport Platfoms(Wingman)


PRESSPLAY

No longer just as a digital business card, but as the most important marketing tool, the website is increasing in its importance. It binds existing customers and brings new business to the company. We take on long-term correc-tions, text and image adjustments and advise you on your (existing) website.

Corporate Websites


The digital twin of an exhibition stand largely replaces the physical exhibition. Executed as a microsite, app or web app showing the idea and content of an exhibition stand on a digital platform. It is clever not to let navigation run through the booth but rather to find a clearly structured design language.

Digital Exhibition Stand (Digital Twin)


Creating and posting regular high-quality content on a wide variety of channels that grabs the attention of readers and keeps them informed can be a challenge. Also monitoring certain topics and keywords is becoming more and more of a focus. This also includes the digital “real time” support of your event and the resulting increased coverage.

Social-media Content


Facts instead of gut feeling. What points were particularly relevant for your visitors? What was used and how often? Using beacons, RFID tags and/or developed keys, we can prepare and evaluate your entire event journey.

Digital Tracking & Monitoring of Exhibits and the Event Journey


Virtual Reality

Virtual Reality offers an incomparable experience. With the help of VR glasses, the viewer dives into a digital world in which they can move freely and inter-act with objects. The computer-generated 3D content doesn’t look as real and immersive as this with any other technology and, in this way, it offers fascinating visualization options. Here there are hardly any limits.


Augmented Reality is expanding the real world with vir-tual aspects. With this, additional information such as photos, videos or 3D objects can be placed freely in the room. Content is accessed by the users themselves and they can navigate between them and 3D objects rotate, move, and change. Usable on business cards, brochures, on wall graphics or freely in the room. It offers a playful increase in coverage beyond the event.

Augmented Reality


Grab, twist, turn, shake, feel, our haptic perception enables us to understand things better. The motto “understanding through experience” brings the visitor closer to complex or lengthy topics. The possibilities are versatile and always individually tailored to you.

Interaction Design


Motion Module

A multi-sensory experience that even attracts technology-shy people. With the interaction of analogue handling and digital imagery, this creates an intuitive navigation. Complex topics are controlled by the user by turning and moving. The motion module technology has been developed in-house by us.


The natural movement of the visitor is recorded and mani-pulated into three-dimensional content. So the visitor can playfully navigate through content, grab or change digital objects and this all without any input device. Used wisely, gesture control can serve as an attention catcher since the visitor only has to approach the applications to activate them. This means that no direct interaction is necessary.

Gesture Control


Digital Augmentation

A topic or product is experienced in a new and interactive way. Digital augmentation is a technology where a digital version of reality is put onto a monitor and can be com-bined with other layers of information. The implementation is very open.

At the same time, a microsite can be created to host a similar three-dimensional experience also on smart- phones, tablets and computers – without the installation of apps.


Projection Mapping

With projection mapping, desired objects are irradiated using multiple projectors. Complex videos and animations can be projected snuggly, showing the surface of the model to enhance its shape and texture – without any perspective distortions. The product instantly becomes the canvas and sculpture. Paired with motion sensors or audio projection mapping an immersive, multimedia show is created where the product is always the focus.



Looking Glass

Explore three-dimensional content without glasses. The Looking Glass Display is a screen with a depth layer, which creates hologram-like images. with the use of gesture control, interactive experiences can also be created where the visitor can intervene in the scene and interact with the objects.

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In the room, seen from several perspectives, animations and 3D content are shown, thus creating a holographic image. Real products or objects can also be placed in the pyramid. In this way, the product is specifically staged and expanded through digital text and image content.

Holo Pyramid


Storytelling / Workshops / Trend Analysis & Social Listening / Preparation and Follow-up / Solutions from Previous Workflows

Consulting

Storytelling

A story addresses a person’s mind and feelings. It is emotional, arouses curiosity and captivates the recipient. A good story maps the brand values and products in visual and linguistic form and makes them accessible to the customer on an emotional level. Whether brand, campaign or product concept, together we develop your story.

Consulting

Workshops

We invite you to a joint creative workshop focussing on your trade-fair appearance or event. Through the close integration of the topics of customer journey, access, activation and sustainability, we broaden the horizonand offer our many years of expertise here in the form of an individual consultation.

Consulting

Trend Analysis & Social Listening

The early detection and evaluation of trends is an important part of corporate management. Timing is everything – because either you position yourself in good time as a thought leader or run the risk of missing an important development in the market. A social listening tool supports with the review of a trend hypothesis through which accessible real-time data, such as contributions from users on the Internet and on social networks can be assessed and classified. We compile monthly reports on all relevant topics for you and advise you on further implementation.

Consulting

Preparation and Follow-up

What makes a successful event? In the preparation phase we optimise your customer journey. We develop a tool in the form of a key card, to collect data. And in the follow-up phase we give you a detailed evaluation.

Consulting

Solutions from Previous Workflows (physical + digital)

Small effort, great effect? Existing material such as 3D designs, images or texts can be skillfully utilized to create digital or analogue content. Implemented, for example, as 3D animation for your website, as a video or flyer with an exhibition stand and additional information via QR code

Consulting

“Design mentality is not problem-oriented, but rather solution and action-oriented”, commented the Head of Design Thinking at Google. It’s about trying to understand users, question conditions, redefine problems and to create innovative solutions. Whether analogue or digital, we put the user at the the centre, develop new approa-ches and advise our customers.

Design Thinking

Consulting

Mini Digital Art Experience / Content Hub / Gameaways / Microsite and Web App / Platform for Influencers

Stand-alone Formats

An interactive bar area with individually branded drinks; a location-independent, multi-sensory experience show-room: digital staging as inspiration. We create a place that offers a special opportunity for the product and topic presentation, where the boundaries between content and emotional experience blur.

Stand-alone Formats

Mini Digital Art Experience

The content hub is the central point of contact for your visitors, the home of your various content, either as an autonomous page or as a subpage of your company site. Content can be, for example, live streaming and interac-tion, that means product releases and demonstrations or lectures. Video content such as a live video archive, interviews, DIY’s, event documentation, image films or influencer videos. And of course text and photos.

Content Hub

Stand-alone Formats

Stand-alone Formats

Event visitors are given digitally-expandable advertising material. Through augemented-reality applications web-sites, animations and other content can be called up. This makes it possible, for example, to have a pop-up card from the set-up or a product brochure with additional digital information.

Gameaways

Stand-alone Formats

On a microsite, products can be presented and novelties are advertised appropriately and creatively. The focus is on just one topic, product or campaign, which can be particularly emotionally staged. A web app is a website that can hardly be distinguished from a mobile app or a program. It can use the latest technologies and yet can still run in every modern browser. Web apps are increasingly replacing classic applications.

Microsite and Web App

Stand-alone Formats

In a photo or video studio, content is jointly generated to bridge the time between events. Press spokespeople and influencers use this studio to record videos for social media, thereby gaining more coverage for the brand.

Platform for Influencers

C02 Calculator / Fictive Case Study / Client-oriented Case Study

Sustainability

What footprint does your event leave behind? Calculating the CO2 emissions brings comparability and the possibility of improvement for follow-up projects. Until then, individu-al factors can be analyzed and the emissions are offset by the purchase of certificates. Material quantities, re-usage rates, assembly and disassembly, mobility, meals, accom-modation and catering are included in the calculation.

Sustainability

CO2 Calculator

Together with you, all decisions in planning and implementing an event are 100% dedicated to the topic of sustainability. As a follow-up you can use the case study as an individual application.

Client-oriented Case Study

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Sustainability

services - walbert-schmitz.de · lived, experienced and tested. our know-how in the areas of...

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