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TERDSAK R. Chapter 4 Chapter 3 Chapter 1 Chapter 5 Chapter 2

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Page 1: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

Page 2: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

Patient Satisfaction In Quality Service of Health Care Industry

A Comparision Between Public and Private Hospitals in Thailand

Page 3: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 1 INTRODUCTION

To study the difference in patient satisfaction of quality service between public and private hospitals

To study the difference in patient satisfaction of quality service between size of the hospitals

To study the difference in patient satisfaction of quality service between department of the hospitals

To study the difference in patient satisfaction of quality service between education of the patients

Purpose of Study

Chapter 2

Page 4: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 1 INTRODUCTION

Chapter 2

Research Question

1. Are there any difference in patient satisfaction of quality servicebetween public and private hospitals?

2.Are there any difference in patient satisfaction of quality service between size of the hospitals?

3.Are there any difference in patient satisfaction of quality service between department of the hospitals?

4.Are there any difference in patient satisfaction of quality service between education of the patients?

Page 5: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

DEFINITION OF TERM

QUALITY SERVICE HEALTH CARE

SATISFACTIONPATIENT INDUSTRY

TANGIBLE RELIABILITY RESPONSIVE ASSURANCE EMPATHY

THEORETICAL FRAMEWORK

SERVQUAL MODEL MODEL SERVQUAL

Problems & Solution

DIMENSION

PATIENT SATISFACTION

Page 6: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 2REVIEW OF THE LITERATURE

Page 7: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

PARASUAMAN

EXPECTED

PERCEIVED

QUALITY SERVIC

E

Page 8: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

SERVQUAL 5-DIMENSION

ReliabilityTangibles Responsiveness

Assurance Empathy

Page 9: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

WARE 8-DIMENSION

art of care

Technical quality

accessibility finances outcome of care

continuityphysical environment

availability

Page 10: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Market/ Marketing

HEALTH CARE SECTOR

Page 11: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Market/ Marketing

HEALTH CARE SIZE

Page 12: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Market/ Marketing

HEALTH CARE DEPARTMENT

Page 13: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Market/ Marketing

HEALTH CARE SATISFACTION SURVEY

Page 14: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Market/ Marketing

RESEARCH MODEL

QUALITY SERVICE

PATIENT SATISFACTION

SECTORSIZEDEPARTMENTEDUCATION

PATIENT

SATISFACTION

Page 15: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Financial Highlight

RESEARCH MODEL

EQUATION

Y = f (X1, X2, X3, X4)

VARIABLES

Y = PATIENT SATISFACTIONX1= SECTORX2= SIZEX3= DEPARTMENTX4= EDUCATION

Page 16: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

RESEARCH HYPOTHESIS

NH1:There are no difference in patient satisfaction between public and private hospitals

RH1:There are difference in patient satisfaction between public and private hospitals

NH2:There are no difference in patient satisfaction between size of the hospitals

RH2:There are difference in patient satisfaction between size of the hospitals

Page 17: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

RESEARCH HYPOTHESIS

NH3:There are no difference in patient satisfaction between department of the hospitals

RH3:There are difference in patient satisfaction between department of the hospitals

NH4:There are no difference in patient satisfaction between education of the patients

RH4:There are difference in patient satisfaction between education of the patients

Page 18: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 3Research methodology

Page 19: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

SEGTOR: 977 PUBLIC HOSPITALS

319 PRIVATE HOSPITALS

SIZE: > 200 BEDS

< 200 BEDS

DEPARTMENT: OUTPATIENT

INPATIENT

Operation

POPULATION

Page 20: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Financial Highlight

SAMPLE SIZESAMPLE SIZE = S2*T2

( /2) /E2

S = standard deviation of the distribution of responses

2.7

T = t-statistics for 95%level of confidence interval

1.960

= level of confident interval 95%

E = maximum acceptable error .50

N = sample size 112

Page 21: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

POPULATION

REGION PUBLIC(977) PRIVATE(319) TOTAL(1,296)

BANGKOK METROPOLIS

45 87 132

CENTRAL 247 106 353

NORTHEAST 307 38 345

NORTH 210 56 266

SOUTH 168 32 200

Page 22: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

POPULATIONSECTOR/REGION <200 BEDS >200BEDS TOTAL

PUBLIC / BKK

PRIVATE / BKK

821/977=84%

76%

156/977=16%

24%

821+156/977

100%

PUBLIC / CENTRAL

PRIVATE/CENTRAL

84%

96.6%

16%

3.4%

100%

100%

PUBLIC/NORTHEAST

PRIVAT/NORTHEAST

84%

97.6%

16%

2.4%

100%

100%

PUBLIC / NORTH

PRIVATE/ NORTH

84%

96.1%

16%

3.9%

100%

100%

PUBLIC / SOUTH

PRIVATE/ SOUTH84%

100%

16%

0%

100%

100%

Page 23: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

SAMPLE

REGION PUBLIC(84) PRIVATE(28) TOTAL(112)

BANGKOK METROPOLIS

45*84/977 = 4 87*28/319 = 8 12

CENTRAL 247*84/977 =21 106*28/319 = 9 30

NORTHEAST 307*84/977 =26 38*28/319 = 3 29

NORTH 210*84/977 =18 56*28/319 = 5 23

SOUTH168*84/977 =15

32*28/319 = 3 18

Page 24: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

SAMPLESECTOR/REGION <200 BEDS >200BEDS TOTAL

PUBLIC / BKK

PRIVATE / BKK

84%*4 = 4

76%*8 = 6

16%*4 = 1

24%*8 = 2

100% = 5

100% = 8

PUBLIC / CENTRAL

PRIVATE/ CENTRAL

84%*21 =18

96.6%*9 = 8

16%*21 = 3

3.4%*9 = 1

100% =21

100% = 9

PUBLIC/NORTHEAST

PRIVAT/NORTHEAST

84%*26 =22

97.6%*3 = 3

16%*26 = 4

2.4%*3 = 0

100% =26

100% = 3

PUBLIC / NORTH

PRIVATE/ NORTH

84%*18 =15

96.1%*5 = 5

16%*18 = 3

3.9%*5 = 0

100% =18

100% = 5

PUBLIC / SOUTH

PRIVATE/ SOUTH84%*15 =12

100%*3 = 3

16%*15 = 2

0%*3 = 0

100% =14

100% = 3

Page 25: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Financial Highlight

TOTAL RESPONDENTS

N = Hospital sample size 112

OPD = Out-patient 30 / Hospital 30*112

IPD = In-patient 30 / Hospital 30*112

Total Respondents 6,720

Page 26: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Financial Highlight

STATISTICS

Y = QUANTITATIVE

X = QUALITATIVE

TWO-WAY ANOVA

ANALYSIS OF VARIANCE

COMPARING MORE THAN 2 MEANS

Page 27: Service Quality In Healthcare

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2 Financial Highlight

PILOT STUDY

VALIDITY

RELIABILITY

QUESTIONNAIRE

FACTOR ANALYSIS

Page 28: Service Quality In Healthcare

TERDSAK R.

Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 4ANALYSIS & FINDING

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

CHAPTER 5Conclusion Recommendation

&

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&REFFERENCESAPPENDICES

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

1.Parasuraman, A., Berry, C.L. & Zeithaml, V.A. (1988). SERVQUAL : A multiple-Item Scale for Marketing Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40.2.Parasuaman,A.,Berry,L.L.&Zeithamal,V.A.(1988)”SERVQUAL. A multiple item scale for measuring consumer perceptions of service quality”. Journal of retailing. Vol.64,No.1:12-403. Parasuaman,A.,Berry,L.L.&Zeithamal,V.A.(1990a).Delivering Quality Service:Balancing Consumer Perceptions and Expectations.New York:the free press.2. 4. Ware, J. E.,& Synder, M.K. (1975). Dimension of patient attitudes reguarding doctors and medical care services. Medical Care, 13(8), 669-683.5. Ware, J.E., Davies-Avery, A.,& Stewart, A. L. (1978).The measurement and meaning of patient satisfaction. Health & Medical Care Services Review, 1(1), 2-15.6. Reports on Health and Welfare Surveys, 2001 and 2003. National Statistical Office.

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

Your bed was comfortable and clean.Your bed was not to close to other patient’s bed.The bathroom / toilet was kept neat and clean at all times. It was easy to assess to rest room. Most of clothes were clean and I can change as necessary. If you have a medical question, you could some one for help without any problem.

QUESTIONNAIRE

The level of noise was appropriate.The level of light was not appropriate.The temperature on the room was generally comfortable. The smell was bad. Your meals were served on time. The food was good to eat. Tray and other equipment were clean.Unit and room was kept neat and clean at all times.

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

QUESTIONNAIRE

It took you along time to get to a place where you received care.The amount charged for care services was reasonable. You can arrange for payment of medical bills later if you are short of money now. The amount charged for lab tests and x-ray is extremely high. We need more doctors in this area who specialize. We need more nurses in this area.

The hospital policy of visiting was good.Doctors always treat their patients with respect. Doctors never recommended surgery (an operation) unless there are no other way to solve the problem. Doctors caused some people to worry a lot because they didn’t explain any problems to patients.Sometimes doctors caused their patients unnecessary medical expenses.

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

QUESTIONNAIRE

Doctors were very careful to check everything when examining their patients. Doctors didn’t advice patients about way to avoid illness and injury.This hospital lacks of something need to provide complete care.Sometimes doctors took unnecessary risks in treatment their patients.

You want to receive the care from the same doctor who provided care. You hardly ever saw the same doctor when you were taken care. Doctor provided continual care as necessary. The nurse was skillful in helping you.

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

QUESTIONNAIRE

The nurse was really knew what she was talking about.The nurse was precise in doing her work. The nurse was to slow to do thing for you. The nurse was often too disorganized to appear claim. The nurse asked a lot of questions, but once she found the answers, she didn’t seem to do anything.

You wish the nurse would tell you about the results of your tests more than she does.The nurse should explained thing in a simple language.The nurse always gave complete enough explanations of why tests were ordered.The nurse should be more attentive than she was.The nurse was just not patient enough.

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Chapter 4Chapter 3Chapter 1 Chapter 5Chapter 2

QUESTIONNAIRE

When you needed to talk to someone, you could talk to the nurse about your problems. The nurse was too busy at the desk to spend time to talking with you. You were tired of the nurse talking down to you. The nurse was a person who could understand how you felt.

The nurse should be friendlier than she was.The nurse communicated the patients’ conditions and needs to other nurses and doctors so that all health care providers were working together to care for patients.No complication from treatment occurred during care.