seo part 3

SEO in the Recession

Becoming a Google Authority

Presenter:Jaamit Durrani

SEO Workshop | 4th September 2009 | Copyright Fresh Egg Ltd

The RecessionIm

age:

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Why Search Engines?

1.It’s Targeted.

2.It’s Measurable.

3.It’s got

Great ROI.


SEO ROI


SEO ROI: SelectSpecs

Jan – Jul 2009 (7 months):

#2 for “glasses” in Google UK 233% increase in organic search visitors 1,551% Return on Investment

£0.09 Cost Per Click


SEO ROI: Nationwide

Aug 2007 – Aug 2009 (2 years):

#1 for “car leasing”, “van leasing” in Google 437% increase in organic search visitors 2,903% Return on Investment £0.05 Cost Per Click


Woah…how do you do that?


What Is SEO?Im

age:

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What Is SEO?


The Google Algorithm

1. Relevance

2. Importance

- query dependent

- query independent

Imag

e: S

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ry


Links are Votes

=


It’s Authority that Counts


The Linkerati

linkerati: the section of your audience who have the power and willingness to link to your site.

Every niche contains a section of linkerati.

Find out who they areLearn why they link

Give them what they want

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e: se

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The Power of Being Generous

It’s simple.

Give useful things away

for free, and

people will link to you.

Be stingy with your knowledge,

and they won’t link.

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e: sp

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Do It Yourself: 3 Steps

My Three Day Plan to Get Authority Links!

Day 1. Find your linkerati.

Blog search Analyse your competitors’

linksGoogle it!

http://www.technorati.com/

http://blogsearch.google.co.uk/

http://www.linkdiagnosis.com/



Day 2: Read, listen, understand



Day 3. Create one piece of valuable content to give them for FREE

How to / Beginners Guide to... [something unique!]

Moneysaving tip / Do It Yourself guide

Collate information into a valuable resource


Thanks for listening!

seo part 3

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