Search Engine Optimization (SEO)

for E-commercePart 2

Recall

What did we do in Part 1?

• We addressed some of the common errors that tend to have an adverse impact

on SEO efforts

• We looked at examples of how these errors are likely to render on a site and

offered tips on how to set them rightCheck out Part

1!

What we're looking at:

• Improving your SEO – A few tips

• Putting you Best Foot Forward – A few best practices

Improving your SEO

Using Long-tail Keywords

• Pick keywords that are not used as frequently used as others, and that are more

specific to your business context

Run-of-the-mill Keyword

Long-tail Keyword

Ink cartridges

Pigment-based colour ink cartridges

Building Links

• It’s important that the pages on your site be interlinked, but only those that are

relevant to one another – linking garden shears to office printers makes no sense

• Here’s how the interlinking should work:

o If a customer is looking to buy cartridges for his printer but he’s not sure

what kind he should go in for, having a link on all cartridge product pages

that leads to a ‘How to Select the Best Cartridge for your Printer’ would be

extremely useful

Optimizing for Mobile Devices

• Search engines serve customers on all devices, so should your site

• Forcing your customer to use only one device makes you look out of touch with

today’s anywhere, anytime and any-device world

• Optimizing for the mobile has to be done when building the site so make sure

that your e-commerce software vendor offers mobile optimization options

Putting your Best Foot Forward

Get the Expertise

• While you will be capable of executing the basic steps for SEO on your

own, hiring an expert or having one of your staff trained to be an

expert is vital

• Make sure your SEO is being analyzed periodically and updated based

on the latest changes

Analyze Continuously and Consistently

Take Mobile Seriously

• In 2013, 30% of traffic to e-commerce sites was from mobile devices,

and seeing as the sales of mobile devices is on the rise at 8%, you can

be sure this will only increase. So make your site mobile-worthy.

Google-ize

• Google is the most popular search engine, it also provides the best free

tools to optimize you SEO

The Google SEO Encampment

Webmaster Tools

Analytics

AdWords Keyword Planner

Trends

Consumer Survey

PageSpeed Insights

Content Experiments

Placed for Business

Use other SEO Tools

• Google SEO tools will help you optimize your site, there is often a need

for a variety of tools that are more dedicated to aiding in SEO efforts

Conclusion

This series on SEO for E-Commerce should help you get up and running with SEO on your site.

Remember that search engines are like customers too – everything that customers are going

to look for and prefer, the search engines will too, that’s why preparing for SEO is preparing

for a better customer experience.

Thank You

For more information, you can read our blog:HERE

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