SEO AUDITPrepared for: CVBPrepared by: Ben Pate

Domain Level, Technical Analysis

Domain-Level, Technical Analysis1. Source Code2. Page Layout3. CSS4. Sitemap5. Site Latency6. Navigation7. Usability8. Indexing9. URL structure10. CMS11. Redirects12. Robots.txt

Source CodeGZIP Compression not enabledWhitespace

Multiple Analytics Codes

JavaScript tracking scripts should be reduced to only what is necessary. Unless the associated tools are be using constantly, they should be removed. Multiple scripts like this can slow page load time.

Source Code RecommendationsAsk web host to enable GZIPGZIP compression could reduce the file transfer size by 77.6KiB (78% reduction) - HomepageReview Template files to Reduce WhitespaceRemove Analytics Codes (Unless Needed)Woopra, GetClicky, HitTail, Media FastClickAsynchronous Google Analytics (GA) CodeUpdate your GA. See text file.More features and faster page load times!Serve static content from CDNImages, Flash, CSS, JavaScriptCloud based hostingCSS and JavaScript Files should be combined into as few files as possibleThere are 2 CSS files served from www.palmbeachfl.com. http://www.palmbeachfl.com/style/default.css http://www.palmbeachfl.com/style/topnav.cssThere are 3 JavaScript files served from www.palmbeachfl.com. http://www.palmbeachfl.com/files/file_137 http://www.palmbeachfl.com/js/crawlPage.js http://www.palmbeachfl.com/js/menu.jsAll images should contain dimensions - GOOD - BAD

Page LayoutCSS Based Layout. This is preferable over table based layout.Three column layoutRecommendation:All PagesAbove the Fold OptimizationHotel Member PagesTest removing the left navigation.If left hand navigation is removed then this will clear up more real estate allowing the CVB to move the website button up higher closer to the users eye level.Tunnel Vision Helps the user stay focused on the current page and possibly increase click through to the hotel members site! You commonly, see this in order checkout funnels.

Recommendation:Above the Fold Optimization

CSSMultiple CSS Files are utilizedAll properties are being usedRecommendation:Combine multiple files into as few as possible.Minify the CSS files (21% reduction)Minifying http://www.palmbeachfl.com/style/default.css could save 4.9KiB (21% reduction)Minifying http://www.palmbeachfl.com/style/topnav.css could save 1.0KiB (22% reduction)Minifying http://www.palmbeachfl.com/style/gallery.css could save 468B (17% reduction)

SitemapSitemaps are good for two reasons, 1) It helps search engines index your pages 2) It can help users find relevant pagesThe sitemap that is used for the search engines is generally an XML file. It appears that PBFL.com use to have located at: http://www.palmbeachfl.com/googlesitemap.xml but is currently returning a 404 page not found error.The sitemap for users is located at: http://www.palmbeachfl.com/site-map and is fine for that purpose.

Recommendation:User Sitemap Convert to a multi-page sitemap. Search Engines Sitemap Create an XML Sitemap and submit to Google Webmaster ToolsSite LatencySite latency has recently got a boost of interest since Google has added this metric to their algorithms. Google is indexing pages so fast that slow load times dramatically hurt Googles ability to index pages. This is why sites with slow load times may not rank as high in the search engine results. On average, pages in your site take5.1 seconds to load. This isslower than 75% of sites.

Recommendation:Reduce number of links on /site-map page. A Multi-Page sitemap is probably necessary.Compress images as much as possible while still looking good.See recommendations in Source Code category.NavigationThe current navigation is linear, meaning you have to go from page 1 to page 2 to page 3 and usually in that order. This is similar to following a bread crumb trail.You have to know where you want to go to get there.Most Pages are easily reached within couple clicks from the homepage.

Most Pages are easily reached within couple clicks from the homepage.

Navigation Recommendations:Experiment with a more dynamic navigation strategy.Personalized site based upon interestsIncreased search and filter features features

UsabilityThe average resolution is like many other sites: 1024x768. All pages should be optimized for this resolution so that all of the important info and calls to action are in effect above the fold. 1280 x 800 - 19% 1024 x 768 18% 1366 x 768 - 9.9%Average Time on SiteOverall the average time on site is good. It appears some changes were made in the beginning of October 2010 that have had a great impact increasing average site time from roughly two minutes and fifteen seconds to three minutes and forty five seconds!

Top Links on Homepage1/vacations/beaches-waterways1,4438.70%

2/things-to-do/index.php1,0096.09%

3/index.php1,0026.04%

4/maps/index.php8635.21%

5/stay-play/stay-hotel-offers-packages/index.php7614.59%

6/events/event-detail?id=535963.60%

7/events/art-antique-shows5633.40%

8/vacations/shopping-entertainment/shopping-entertainment-districts4922.97%

9/visitors-center/guides-brochures4342.62%

10/things-to-do/family-fun4032.43%

11/places-to-stay/index.php3932.37%

12/events/index.php3742.26%

13/places-to-stay/beachfront-waterfront-hotels3662.21%

14/places-to-stay/luxury-upscale-resort-hotels3412.06%

15/vacations/family-fun3402.05%

Usability (Cont)Bounce Rate is also good at 34%Usability Recommendations:Implement Above the fold optimization.Create a more prominent link for Guides and Brochures.Update homepage banner rotation and make clickable. Rotating images could include current events, activities and attractions. IndexingThe current site is definitely index friendly. Google is boasting 5,120 pages indexed.Some of the redirect links need to be updated. See Web_crawl_errors_HTTP spreadsheet.http://www.palmbeachfl.com/meeting-professionals/meeting-planner-tool-kit/link.php?url=http://HTTP://www.2wattsproductions.orghttp://www.palmbeachfl.com/meeting-professionals/meeting-planner-tool-kit/link.php?url=http://www.solurestaurant.comhttp://www.palmbeachfl.com/things_to_do/link.php?url=http://pinejog.orghttp://www.palmbeachfl.com/vacations/link.php?url=http://evergladesadventuresresort.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://HTTP://www.2wattsproductions.orghttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://evergladesadventuresresort.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.3-dcsi.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.event-links.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.kbrestaurant.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.pbcc.eduhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.solurestaurant.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.sparkprandevents.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.travelinn1.comhttp://www.palmbeachfl.com/visitors-center/experience-the-palm-beaches/link.php?url=http://www.youreinvitedflorida.comhttp://www.palmbeachfl.com/visitors-center/link.php?url=http://HTTP://www.2wattsproductions.orghttp://www.palmbeachfl.com/visitors-center/link.php?url=http://www.3-dcsi.comhttp://www.palmbeachfl.com/visitors-center/things-to-do/sports-activities/boating/link.php?url=http://www.firstboat.schoolreference.com/peanut_island_florida_south_photos.html

https://www.google.com/webmasters/tools/crawl-errors?hl=en&siteUrl=http://www.palmbeachfl.com/

Recommendation:Review Web_crawl_errors_HTTP.xlsUpdate or Remove any links with errorsURL StructureThe URL structure is good for the most part. Most of the URLs are SEO friendly and descriptive.http://www.palmbeachfl.com/places-to-stay/luxury-upscale-resort-hotelsThe directory structure is also properly formed. Even when you remove sub directories the links still work and are relevant. See example below.http://www.palmbeachfl.com/events/art-antique-shows/art-palm-beachhttp://www.palmbeachfl.com/events/art-antique-shows/ http://www.palmbeachfl.com/events/

Recommendation:1) Some URLs have id= in the querystring. A keyword rich URL is definitely preferred, however, Google is still indexing these pages with id=.http://www.palmbeachfl.com/places-to-stay/Hotel-Detail-Page?id=39147

CMSIn sure old pages can be 301 redirected to the new pages.Site search engine results have old pages with different theme.When a search for beaches was performed, the number one result was a page from the old site.http://www.palmbeachfl.com/stay_play/archive/stay-play-dineRecommendation:Redirect all old or changed CMS pages

RedirectsNon-www redirect was found.Click tracking with Google Analytics custom javascript.Clicks out to hotel members are using 302 redirect links. This is good since it does not leak PageRank.Other options available available:http://budurl.com/http://linkshiftr.com/

Recommendation:Change to Google Event Tracking for increased tracking. Allows for categories, actions, labelsWont bloat page visitsTrending

Robots.txtRobots.txt file does exist and is coded properly.

Recommendation:Include any other pages that you dont want search engines to spider

Recommendations

Source Code1. Ask web host to enable GZIP2. Review Template files to Reduce Whitespace3. Remove Unnecessary Analytics Tracking4. Asynchronous GA Code5. Serve static content from a CDN6. Cloud based hosting7. Combine CSS and JavaScript into one file for eachPage Layout1. Above the Fold Optimization for 1024x768 resolution2. Test removing left hand navigation on hotel member pagesCSS1. Reduce multiple files into one file2. Minify CSSSitemap1. Multi-page user sitemap2. XML sitemapSite Latency1. Content Delivery Network (CDN) for static items (jpg, gif, css, js, swf)2. Compress large images as much as possible3. See more recommendations in Source CodeNavigation1. Experiment with dynamic personalized navigation2. Increased search and filter controlsUsability1. The more popular links should be more prominent on the page2. Increase prominence on Guides & Brochures link3. Make homepage banner images clickable and include current events4. Remove old site from website search resultsIndexing1. Fix 404 errors with 301 redirects2. Remove any external links that have errors3. Fix any link with errorURL structure1. Make all URLs keyword richCMS1. 301 Redirect all old pages to the new pagesRedirects1. Start Tracking with Google Analytics Event TrackingRobots.txt1. Include any additional pages that are not to be crawled and search able