senior book
TRANSCRIPT
LOVE
SKU #: 10001CHIFFON KIMONO
*SKU#: 10003HIGH WAIST ZIP
SHORTS
SKU#: 100043/4 SLEEVE BUTTON UP
SKU#: 10005BOOTLEG
YOGAS
SKU#: 10006KNIT CARTIGAN
WITH TOP STITCHING
*SKU#: 10007POCKET SUN
DRESS
*SKU#: 10008CUT OUT TEE
SKU#: 10009CROP V YOGA
LEGGINGS
Breezey DaysCasual Wear Spring/Summer 2016
* See Detail Page
VS
VS
VS
SKU #: 10002CROP LOVE TANK
Breezey DaysCasual Wear Spring/Summer 2016
*SKU#: 10008-2CUT OUT TEE
*SKU#: 10008-3CUT OUT TEE
*SKU#: 10008-1CUT OUT TEE
SKU#: 10009-2CROP V YOGA
LEGGINGS
SKU#: 10009-3CROP V YOGA
LEGGINGS
SKU#: 10009-1CROP V YOGA
LEGGINGS
VS VS VS
Casual wear collection created for Victoria’s Secret using Adobe Illustrator.
Several colorways for one outfit in the casual wear collection.
Computer Aided Design
Heated NightsLingerie Spring/Summer 2016
*SKU#: 20005-1LACE BABY
DOLL LINGERIE TOP
*SKU#: 20005-2LACE BABY
DOLL LINGERIE TOP
*SKU#: 20005-3LACE BABY
DOLL LINGERIE TOP
SKU#: 20006-2LACE THONG
PANTY
SKU#: 20006-1LACE THONG
PANTYSKU#: 20006-3LACE THONG
PANTY
Several colorways.
Pull-outs to show detail.
Computer Aided Design
Taking an image and cleaning it to turn it into a single repeatable tile using Kaledo Print.
The single repeatable tile in different colorways and on a
croqui.
A striped panel using Kaledo Weave.
An original print created in Kaledo Print and applied to a garment using Kaledo Style.
Kaledo Weave.
Kaledo Knit.
Other skills include:• Creating an original knit• Creating an original weave• Applying fabrications to garments• Putting together a story board
Visual Merchandisng
Window display promoting Halloween merchandise.
Display window created for Buckle during Summer 2016.
Display window created for Yana K in Los Angeles.
Interior display created for Buckle.
Jewlery display created in the Yana K boutique.
Other skills include:• Applying different lighting for
different effects• Dressing mannequins• Creating displays using
fixtures• Using weight and color of
objects to create balance
Textile Analysis
Testing the differences between Poly/Spandex VS. Poly/Rayon.
Poly/Spandex results. Poly/Rayon results.
Other skills include:• Providing care
instructions for fabric classification
• Defining different weave and knit structures
• Defining yarn classifications
• Distinguishing fiber content
Technical worksheet for fashion fabric intended for skirt.
Technical worksheet for fabric intended for skirt lining.
Buying
Purchses by classification and dollars.
Sales by classification, percentage, and dollars.
Other skills include:• Using formulas to
compute markdowns, gross margin, net sales, etc.
• Analyzing demographics of the target market
• Anticipating markdowns for the season and predicting projected amount of sales.
VALS Pro�le of Consumer: AchieverTwenty four percent of consumers are Achievers, which means that they are focused on their family and careers. they have a goal-oriented lifestyle and social lives that are constructed around thier family, place of worship, and work. These types of consumers live conventional lives, are politically conservative, respect authroity, and respect the status quo. Image is important to achievers because they want to show their success to their peers.
Six-Month Plan.
VALS profile for the consumer.
Trend Forecasting
Two color boards created in Adobe Photoshop for Spring
2017.
Other skills include:• Determining mood and
silhouette for upcoming season
• Distinguising trends vs. fads
• Understanding the Fashin Cycle.
Detail board created in Adobe Photoshop for Spring 2017.
Fashion Advertising
Promotional magazine ad.
Magazine ad.
Other skills include:• Creating social media
posts for a company• Analyzing effects of
different types of advertisig
• Advertising layout techniques
Fashion Show Production
Original design of the stage.
Fundraiser for the show.
Promotional flyer.
Other skills include:• Fundraising and
budgeting• Event planning• Gaining business
sponsors
Product Development
Color Board created in Adobe Photoshop.
Fabrication Board created in Adobe Photoshop.
Brand Logo.
Flat illustrations
Concept board created in Kaledo Style.
Brand Perception map comparing our brand to our
competitors.
Other skills include:• Determining and
reading economic and industry trends
• Determining a target customer
• Creating an assortment and range plan
Professional Sales
Carew Dimensions of Professional Selling Certificate.
Process used to build customer relationships.
Process for making a sales pitch.
Other skills include:• Building report with
clients• How to handle
objections• Tailoring the pitch
based on the client’s attitudes, motivatons, and needs
• Completing cold calls
Positive
Proposal
Solution
Summary
Closure
ResponseCheck
Integraded Marketing Communications
SWOT analysis for Audio Corner.
Communications Strategy for rebranding.
New name and logo.
Example social media posts.
Example ad.
Other skills include:• Conducting a situation
analysis• Creating a branding
strategy• Multi-media marketing
stragies
Yana K Internship
Yana K booth set up at the Select Trade Show in downtown Los Angeles.
A purchase order.
Line sheet from the Fall 2015 look book.
Photo shoot for the Fall 2015 look book taken in downtown Los Angeles.
Fabric sourcing chart.
Cutting ticket created to give to design team stating which styles in
which colors are needed.
Yana K Internship
Instagram posts are important to gain customer awareness for Yana K.
Inventory was taken by hand weekly and put in a document using
Microsoft Excel.
Panoramic view of the layout of the Yana K boutique in Beverly Hills.
Selected merchandise chosen to be sold in the upcoming store in Long
Beach. Grabbing attention on the street during the opening of the Yana K boutique in
Beverly Hills.
Purchase log sating which items will be taken to the new store.
Buckle Internship
Mannequin display created using a color story.
Signage used to indicate a special event for our
Accessorizing mannequins while creating a window display.
Sales Presentation Guide used daily to help ensure that every guest is given the best experience.
Instagram posts were made daily to let customers know about new products and
events that were taking place.
Buckle Internship
The use of the department tracker was crucial to check results and to set future sales goals.
Leading a team.
The department that I was in charge of was Women’s Accessories.
Leadership Development Playbook used to instruct, inspire, and
teach leadership skills.
Recruiting, hiring, and training top talent played a huge role in the
Buckle Internship.
Fit cards were given to each guest, encouraging them to come back and get more
of their favorite fits.
Certificates
Teammate Exellence Award for Buckle during July 2016.
Completion of the workshop series for Styling.
Completion of the workship series for Buying & Merchandising for an Upcoming Season.