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@andrewcaravella #SEJSummit From Associates to the C-Suite: How Social Should Integrate Across the Business PRESENTED BY Andrew Caravella

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Page 1: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

From Associates

to the C-Suite:How Social Should Integrate

Across the Business

P R E S E N T E D B Y

Andrew Caravella

Page 2: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

Sebastian Wenzel, Webanalyticsbook

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Instant data. Tweak

strategies.Benchmark

competitors.

Page 3: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

3Takeaways On the Docket

• You can’t afford to ignore conversations about and with your brand

• Accountability is necessary for integrating social across organizations

• Look to leaders in social business and apply best practices within

Page 4: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

77%Increase in Messages

to Brands

Source: The Sprout Social Index

Page 5: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Source: The Sprout Social Index

100%Increase in Messages

Requiring a Response

Page 6: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Source: The Sprout Social Index

5 out of 6Message to Brands Still

Go Unanswered

Page 7: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Social has earned its place at the strategic

marketing table—take your seat and speak up.

Page 8: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Determine What Goals Matter

• A bigger brand presence?

• Improved customer service?

• Drive more website traffic?

• Gearing up for a promotion?

• Engaging in more conversations?

• Generate sales leads?

Page 9: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 10: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 11: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 12: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

It’s our right and

responsibility as

marketers to extend social

into our organizations.

Page 13: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Customer Care

& Service

Human Resources

& Recruiting

Sales & Business

Development

Product Innovation

& Development

Accountability Across a Social Business

Page 14: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Build a team of brand advocates

and train them thoroughly for

social customer care.

@andrewcaravella

#SEJSummit

Page 15: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 16: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 17: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 18: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Humanize your brand across

social platforms to attract and

keep the best possible talent.

@andrewcaravella

#SEJSummit

Page 19: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 20: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 21: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 22: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Focus your social selling on the

people behind the profiles,

adding value to the relationship.

@andrewcaravella

#SEJSummit

Page 23: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 24: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 25: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 26: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Recognize, consider and

celebrate your customers’

emotional investment.

@andrewcaravella

#SEJSummit

Page 27: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 28: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 29: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

Page 30: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

To Build Healthy Social Communities…

• You can’t afford to ignore conversations about and with your brand

• Accountability is necessary for integrating social across organizations

• Look to leaders in social business and apply best practices within

Page 31: SEJ Summit 2015: From Associates to the C-Suite: How Social Should Integrate Across the Business by Andrew Caravella

@andrewcaravella

#SEJSummit

ANDREW CARAVELLA

Vice President, Marketing

[email protected]

@andrewcaravella


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