seeger smbtv presentation
TRANSCRIPT
Playing By the Rules
Social Media in a Restrictive Environment
Andrea Seeger
About Me• Background in
traditional marketing and advertising
• Led the Social Media Program for NY National Guard
• Mom of two girls
• Military Spouse
• I have a weird blog: andreaandarnold.com
Why am I here?
• Developed and led the social media program for the NY National Guard
• Made it the best state level strategy in the nation• Worked with NGB at the national level to set the standard
for the nation
2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you…
Andrea Seeger, @andreaseeger, [email protected]
Restrictions
• Internet Bandwidth/Security• Hardware/Software • OPSEC• Scheduling and staffing • Having a million bosses• Bosses who knew just enough to
be “dangerous”
Andrea Seeger, @andreaseeger, [email protected]
Restrictions
“A lot of creativity comes from restrictions.”
Giles Duley
Andrea Seeger, @andreaseeger, [email protected]
Play Well With Others
Social Media Strategy happens online and offline.Develop Relationships With EVERYONE• Bosses• Other sectors• Any possible supporters
Set Expectations
Andrea Seeger, @andreaseeger, [email protected]
Play Well With Others
1.Know the Political Game
2.Get on the Same Page
3.Create Synergy
Andrea Seeger, @andreaseeger, [email protected]
Play Well With Others
• Educate at every opportunity
• Offer your help and support
• Meet regularly
• Be enthusiastic
• Be proactive
Andrea Seeger, @andreaseeger, [email protected]
Setting Goals
Create a Plan.
Define Target Audience(s).
How will you measure success?
Andrea Seeger, @andreaseeger, [email protected]
Stay Current, Collect Data, Measure Results
• Tracking is your best ally
• Arm yourself with research
• Back your claims
• Support your arguments
• Realign your goals accordingly
Andrea Seeger, @andreaseeger, [email protected]
Troubleshooting Problems
Foresight is king.
It happens.
Critical Thinking is
boss.Don’t take it personally.
Andrea Seeger, @andreaseeger, [email protected]
Wrapping It Up
• Better relationships = less stress
• Open lines of communication
• Plan every move
• Track your progress
• Be strategic in building your argument
Stay focused, stay motivated.
Andrea Seeger, @andreaseeger, [email protected]
Contact me
Andrea Seeger
Cell: 518.729.7320
Email: [email protected]
Twitter: @andreaseeger
Linkedin.com/in/andreaseeger
“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein